-Analysing data or insights to determine industry and consumer trends regarding the product and category-Creating and developing a strategic long term plan for the development of the category-Developing an exit strategy for unsuccessful products-Overseeing a team of analysts and other support staff-Building and driving relationships with key vendors to improve pricing and quality of services-Becoming a leader in category ranging, pricing and promotions across channels-Placing appropriate orders to ensure product availability meets demand-Leading category management projects to optimise ranges and related merchandising-Collaborating with buyers and merchandisers to expand product categories-Creating forecasts for product demand to ensure sustainability of inventory-Managing budget development and revenue for the category-Developing strong working relationships with buying, marketing and merchandising teams

•Orchestrated digital content strategies on all platforms for Ocean Fish Market and Bsdeli brand.•Drove traffic and engagement that translates to sales and brand promotion.•Managed a content marketing budget.•Measured the results of marketing activity to inform future marketing campaigns.•Managed a team of writers, illustrators, and data analysts.•Identified which platform different kinds of content are best suited to.•Designed and implemented creative marketing strategies to disseminate content.

• Maintained a thorough knowledge of the assigned territory, coverage efficiency, and assess effectiveness of key Legal Age Meeting Places (LAMPs) locations (ex. bars, restaurants, clubs, resorts, and hotels) to be visited regularly.• Deployed brand visibility items at identified outlets in coordination with the CE Supervisor or Manager within the assigned territory.• Implemented, developed, and improved promotional activities according to the approved annual plans with respect to establishing Legal-Aged Smokers (LAS) direct consumer contacts, name generation, sampling, and/or switch-selling to support the brand building strategies.• Submitted timely reports at the end of each promotional activity focusing on outcome analysis and performance evaluation.• Established excellent business contacts with key LAMPs business partners to agree on placement and use of Point-of-Sales Materials (POSMs), and the implementation of promotional activities.• Ensured availability and ranging of identified brands and brand variants at outlets in coordination with the CE Supervisor / Manager within the assigned territory.• Possessed high level negotiation skills with LAMPs owners in securing, renewing and/or bargaining contracts such as, but not limited to, merchandising agreements & promotional activities.• Continuously monitored and reported latest trends and developments at LAMPs outlets within the assigned territory.• Conducted on-the-spot consumer engagement activities such as, but not limited to, pack-swapping, selling, and sampling.• Deployed POSMs and spot-check activities in compliance with local laws and company principles and practices as confirmed with all required internal stakeholders.

• Assisted the Marketing Manager in the development of F&B.• Developed and implemented marketing and promotion plan for the assigned brands/products to achieve the annual targets, as agreed with Category Brand Manager.• Forecasted volume and value for the assigned brands and got agreement with Marketing Manager.• Managed RP with related departments.• Managed and tracked A&P funds to be within the marketing budget, as agreed with Marketing Manager.• Monitored and analyzed sell- out and sell- in data per region/team to ensure the smooth implementation and successful execution of brand programs, recommend programs for growth and development.• Worked side-by-side with Sales Department in developing product display, merchandising & point of sales materials and selling tool.• Liaised with brand principles to recommend/follow up/implement agreed activities.• Contacted with suppliers for getting quotation, mock-up and to manage POSM quantity.• Others work assigned by Category Brand Manager. Record: • Built successfully brand Vuvuzela – leader in beer club market.• Expanded Vuvuzela beer club in Dong Nai, Can Tho, Da Nang.

• Managed and supervised all events, marketing/ PR, advertising & promotional activities.• Analyzed current market situation and forecasted market trend Monitor competitor’s activities.• Implemented/ executed marketing plans and activities and supervise the results.• Responsible for sales performance/ revenue.• Provided and managed content and design for promotional materials including flyers, brochures, catalogues, vouchers, newsletters and also advertorial, websites. Set up and managed outsourced PG teams.• Monitored and supervised CSOs’ performance to ensure customer services satisfaction.• Planned and managed marketing budget.• Update and informed Marketing Manager the most effective marketing tools, activities, media channels...• Give suggestions/ requests timely to ensure Sales revenue of the company. • Establish Brand Modern in domestic & international market.

• Prepared media plans for effective search of sales leads and prospects.• Identified potential clients, visited and signed contract to reach sales targets as set by Sales Manager.• Supported Sales Manager to reach team target.• Managed and maintained good relation with existing clients and partners.• Established promotion plans for key clients, target clients to develop business.• Reported to Sales Manager.• Established and maintained cooperative relationships with relative parties.• Conferred with production and supported personnel to produce, coordinate production of advertisements and promotions.• Conferred with other managers to identify trends and key group interests and concerns or to provide advice on business decisions.• Planned and coordinated all aspects of the events logistics such as : venue search and negotiation, exhibition planning, suppliers liaison…• Coordinated with designer team and marketing team to brainstorm new ideas.