Vy Do Email & Phone Number

Ho Chi Minh City, Vietnam

Vietnam

-Analysing data or insights to determine industry and consumer trends regarding the product and category-Creating and developing a strategic long term plan for the development of the category-Developing an exit strategy for unsuccessful products-Overseeing a team of analysts and other support staff-Building and driving relationships with key vendors to.

Tân Phú District, Ho Chi Minh City, Vietnam

• Orchestrated digital content strategies on all platforms for Ocean Fish Market and Bsdeli brand.
• Drove traffic and engagement that translates to sales and brand promotion.
• Managed a content marketing budget.
• Measured the results of marketing activity to inform future marketing campaigns.
• Managed a team of writers, illustrators, and data analysts.
• Identified which platform different kinds of content are best suited to.

Ho Chi Minh City, Vietnam

• Maintained a thorough knowledge of the assigned territory, coverage efficiency, and assess effectiveness of key Legal Age Meeting Places (LAMPs) locations (ex. bars, restaurants, clubs, resorts, and hotels) to be.
• Deployed brand visibility items at identified outlets in coordination with the CE Supervisor or Manager within the assigned territory.
• Implemented, developed, and improved promotional activities according to the approved annual plans with respect to establishing Legal-Aged Smokers (LAS) direct consumer contacts, name generation, sampling, and/or.
• Submitted timely reports at the end of each promotional activity focusing on outcome analysis and performance evaluation.
• Established excellent business contacts with key LAMPs business partners to agree on placement and use of Point-of-Sales Materials (POSMs), and the implementation of promotional activities.
• Ensured availability and ranging of identified brands and brand variants at outlets in coordination with the CE Supervisor / Manager within the assigned territory.

Ho Chi Minh City, Vietnam

• Assisted the Marketing Manager in the development of F&B.
• Developed and implemented marketing and promotion plan for the assigned brands/products to achieve the annual targets, as agreed with Category Brand Manager.
• Forecasted volume and value for the assigned brands and got agreement with Marketing Manager.
• Managed RP with related departments.
• Managed and tracked A&P funds to be within the marketing budget, as agreed with Marketing Manager.
• Monitored and analyzed sell- out and sell- in data per region/team to ensure the smooth implementation and successful execution of brand programs, recommend programs for growth and development.

Tan Binh Industrial Zone

• Managed and supervised all events, marketing/ PR, advertising & promotional activities.
• Analyzed current market situation and forecasted market trend Monitor competitor’s activities.
• Implemented/ executed marketing plans and activities and supervise the results.
• Responsible for sales performance/ revenue.
• Provided and managed content and design for promotional materials including flyers, brochures, catalogues, vouchers, newsletters and also advertorial, websites. Set up and managed outsourced PG teams.
• Monitored and supervised CSOs’ performance to ensure customer services satisfaction.

Phu Nhuan District, HCM City

• Prepared media plans for effective search of sales leads and prospects.
• Identified potential clients, visited and signed contract to reach sales targets as set by Sales Manager.
• Supported Sales Manager to reach team target.
• Managed and maintained good relation with existing clients and partners.
• Established promotion plans for key clients, target clients to develop business.
• Reported to Sales Manager.

Post-Graduate, Research Analyst

Bachelor'S Degree, Marketing, B