Affiliate ManagerMCN LivestreamKOL PartnershipAffiliate Marketing Solution
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Affiliate ManagerGoody GroupHo Chi Minh City, Vietnam -
MarketingShopee Feb 2021 - Sep 2024Ho Chi Minh City, VietnamProjects:- MCN livestream lead- Direct KOL livestream: Booking directly KOL/ KOC/ Creator/ Influencer for Shopee Live- Pay Per Post (PPP Program): Part of Shopee’s Affiliate Marketing Solutions Package1. MCN Livestream Lead (03/2024 - present):- Achieved ADO 7K uplift x100 only 2 months pilot and reached $2M GMV in first month- Training & Lead 2 team members in driving the agenda with MCNs, actively acquired 20 MCNs to Shopee in 2 months2. PPP Program (pay-per-post, Affiliate Marketing Solutions) (06/2022 - 02/2024): - Build & Manage KOL Inventory: Collect KOL/ KOC/ Creator/ Influencer data to build a database, clean and manage using GSheet >> Number of KOL unique data grew from 500 to >8K. - Mange booking project operations, create workflows and file systems for the operation team to run smoothly >> Operate up to 50 campaigns/month, total 500+ campaigns delivered. - Propose suitable KOL/ KOC/ Creator/ Influencer for Brands based on expertise & effectively recruit KOLs in limited time >> Collab with over 1000+ KOL/ KOC/ Creator/ Influencer/ Celeb and 100+ Brands from FMCG, ELHA,... 3. KOL livestream projects (06/2023 - present): - End-to-end process execution to operate livestreams on KOL side. Manage data inventory, ops team collaborations and working files. - Hunting new KOL/ KOC/ Creator/ Influencer/ Celeb for livestreams. 4. MCN livestream: (08/2023 - 12/2023): - Approach & recruit MCNs to join the project - Main PIC ops for MCN livestream project 5. Online Marketing - KOL Affiliate (02/2021 - 05/2022): - Develop relationships with Top KOLs and Celebrities. - Recruit top Celebrities for Shopee’s database & Affiliate pool. - Key Account Management (KAM) of Shopee Network Affiliate (09/2021 - 12/2021). - Key Account Management (KAM) Midtail - Shorttail KOLs, Shopee KOL Affiliate (02/2021 - 09/2021) -
Senior Kol ManagementEcomobi Pte Oct 2019 - Feb 2021Ho Chi Minh City, VietnamInternal works: - Lead KOL team of 4 members, allocate workload, supervise work quality, train & develop KOL management skills for members. - Risk management & crisis management while working with KOLs. External works: - Support KOLs under the company’s management to do personal brandings, build social channels and image. - Operate booking projects (propose and recruit KOLs) and manage stakeholders (brands, vendors, partners). - Partner with e-commerce platforms for KOL-related programs. - Support to organize events/workshops. * Achievements: - Number of KOLs/ Influencers in collaboration: 200+- Big names: Chloe Nguyen, Call Me Duy, Quynh Thi, Trinh Meow, Tizi Dich Lep, etc.. - Featured branded campaigns: Hoang Phuc, Mernard, Some By Mi, DHC, Sexy Look, So Natural, The Face Shop, SuKin, Merzy, Essance, Happy Skin, Cashbag, Klairs, innerB, Shopback, Secret Key, Cliona, v ...v.. -
Kol Livestream ManagementTiki Mar 2019 - Sep 2019Ho Chi Minh City, VietnamProvide and manage the content and quality of Livestream of Influencers/KOLs on Tiki Live
Vy Pham Education Details
Frequently Asked Questions about Vy Pham
What company does Vy Pham work for?
Vy Pham works for Goody Group
What is Vy Pham's role at the current company?
Vy Pham's current role is Affiliate Manager.
What schools did Vy Pham attend?
Vy Pham attended Hcm University Of Technology (Hutech).
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