Projects:- MCN livestream lead- Direct KOL livestream: Booking directly KOL/ KOC/ Creator/ Influencer for Shopee Live- Pay Per Post (PPP Program): Part of Shopee’s Affiliate Marketing Solutions Package1. MCN Livestream Lead (03/2024 - present):- Achieved ADO 7K uplift x100 only 2 months pilot and reached $2M GMV in first month- Training & Lead 2 team members in driving the agenda with MCNs, actively acquired 20 MCNs to Shopee in 2 months2. PPP Program (pay-per-post, Affiliate Marketing Solutions) (06/2022 - 02/2024): - Build & Manage KOL Inventory: Collect KOL/ KOC/ Creator/ Influencer data to build a database, clean and manage using GSheet >> Number of KOL unique data grew from 500 to >8K. - Mange booking project operations, create workflows and file systems for the operation team to run smoothly >> Operate up to 50 campaigns/month, total 500+ campaigns delivered. - Propose suitable KOL/ KOC/ Creator/ Influencer for Brands based on expertise & effectively recruit KOLs in limited time >> Collab with over 1000+ KOL/ KOC/ Creator/ Influencer/ Celeb and 100+ Brands from FMCG, ELHA,... 3. KOL livestream projects (06/2023 - present): - End-to-end process execution to operate livestreams on KOL side. Manage data inventory, ops team collaborations and working files. - Hunting new KOL/ KOC/ Creator/ Influencer/ Celeb for livestreams. 4. MCN livestream: (08/2023 - 12/2023): - Approach & recruit MCNs to join the project - Main PIC ops for MCN livestream project 5. Online Marketing - KOL Affiliate (02/2021 - 05/2022): - Develop relationships with Top KOLs and Celebrities. - Recruit top Celebrities for Shopee’s database & Affiliate pool. - Key Account Management (KAM) of Shopee Network Affiliate (09/2021 - 12/2021). - Key Account Management (KAM) Midtail - Shorttail KOLs, Shopee KOL Affiliate (02/2021 - 09/2021)

Internal works: - Lead KOL team of 4 members, allocate workload, supervise work quality, train & develop KOL management skills for members. - Risk management & crisis management while working with KOLs. External works: - Support KOLs under the company’s management to do personal brandings, build social channels and image. - Operate booking projects (propose and recruit KOLs) and manage stakeholders (brands, vendors, partners). - Partner with e-commerce platforms for KOL-related programs. - Support to organize events/workshops. * Achievements: - Number of KOLs/ Influencers in collaboration: 200+- Big names: Chloe Nguyen, Call Me Duy, Quynh Thi, Trinh Meow, Tizi Dich Lep, etc.. - Featured branded campaigns: Hoang Phuc, Mernard, Some By Mi, DHC, Sexy Look, So Natural, The Face Shop, SuKin, Merzy, Essance, Happy Skin, Cashbag, Klairs, innerB, Shopback, Secret Key, Cliona, v ...v..

Provide and manage the content and quality of Livestream of Influencers/KOLs on Tiki Live