Vy L. Email & Phone Number

Los Angeles Metropolitan Area

• Manage 1 Sr. Ops Specialist and 6 Account Managers supporting Hulu and Disney+ ad operations

Los Angeles Metropolitan Area

• Managed 2 Ad Ops Specialists supporting the Media & Entertainment Vertical • Managed 13 Ad Ops Specialists to rebuild and standardize Ad Ops Onboarding Program for 40+ new hires across North America and Latin America• Recruited and mentored 6 Ad Ops Specialists to produce involvement in Ad Ops Onboarding Program by understanding individuals’ interests and creating opportunities to lead• Led development and migration of Ad Ops Onboarding Program to internal eLearning platform• Identified areas of opportunity by working with Leadership to understand Sales and Account Management needs; led initiatives to create benchmarks and best practices for Sales to assess performance and drive upsells

Los Angeles Metropolitan Area

Greater Los Angeles Area

• Contributed to rollout of Quibi’s advertising platform for their April 2020 North America app launch • Supported upfront partners by executing mobile ad campaigns through setup, QA, troubleshooting, reporting, optimizations, and month-end billing• Developed internal and external processes for campaign setup, best practices, and troubleshooting• Built in-house website and handbooks for Ad Operations department to streamline communications for external partners and increase team efficiency• Validated and executed new ad products by collaborating with Sales, Inventory, Engineering and Product teams; served as subject-matter expert on GAM• Owned all external relationships (STAQ, Nielsen, Paragon, MOAT, Placements.IO) and conducted search for prospective vendors• Identified and led troubleshooting efforts for technical ad operations and third-party vendor issues• Spearheaded and created Looker dashboards for Ad Partnerships department; dashboards were used cross-functionally to visualize ad performance and conduct analysis

Greater Los Angeles Area

• Responsible for the management of 100+ advertisers’ digital campaigns from launch to month-end billing• Set up campaigns by utilizing Operative.One (OMS) to push into Google Ad Manager • Managed trafficking, pacing, optimizations and reporting for ad campaigns• Worked directly with clients to collect, QA and troubleshoot all advertisers’ creatives and tags• Implemented third party measurement campaigns such as MOAT, IAS, DoubleVerify, Nielsen DAR, Kantar Millward Brown Brand Lift• Analyzed campaign performance and cross-client data to provide actionable insights to Sales for optimizations, media proposals and upsell opportunities• Proactively created additional onboarding guides and trained 4 new employees

Greater Los Angeles Area

• Strategized and executed $30MM+ podcast, radio, and audio streaming direct-response campaigns from launch to post-mortem• Onboarded influencers to ensure clients’ messaging points were clear and execution remained on brand • Managed projects through all internal departments (media, traffic, creative, analytics, finance) to launch efficient campaigns within fluctuating budget and schedule constraints• Drove clients’ acquisitions by deriving performance insights from Tableau and implementing media/creative testing and optimization strategies• Developed campaign performance decks inclusive of key takeaways, strategic recommendations and new media proposals for weekly client calls • Clients: NBC Universal Seeso, Ring (Video Doorbell), Pair of Thieves, Rent the Runway, Adore Me, MeUndies, Helix Sleep, Concur, NetSuite, TrackR, Quip, Texture, Winc Wines, Man Crates, Saucey, DSTLD, Heal.com, Clutter, Workpop, MakeSpace, Fabric, MyPhoto, Teeter

Greater Los Angeles Area

• Reconciled media spend against post logs and uploaded data into Core • Directly supported three campaign managers across nine clients for spend reconciliation• Coordinated with media networks for log and aircheck collections • Resolved discrepancies between booked and cleared media with networks and scheduled make goods when necessary • Supported Media Buyers by conducting quality assurance on RFPs, client proposals and vendor contracts • Assisted traffic by assigning ISCIs to audio and coordinated with TV networks for S&P commercial clearance

San Francisco Bay Area

• Acquired and maintained business relationships with hiring managers and C-level executives at financial service firms via telemarketing, email marketing and in-person meetings • Negotiated fee structures and invoiced conversion fees to clients • Qualified accounting and finance consultants for contract and contract-to-hire positions