Responsible for formulating and driving marketing strategy for domestic and international theatrical release of Disney films (Englich + Hindi) including Media, PR, Digital, Brand associations, Sponsorships, Creative, TV Alliances and collaborating across Disney verticals seamlessly to build the various franchise of DisneyMonetization of Disney India Music catalogue via licensing deals across platforms and marketing of music for all new releasesResponsible for negotiating contracts for commercial deals by liasoning with the legal teamSuccessfully worked on over 40 films including some of the most successful films in Indian CinemaKey Bollywood Projects – Dangal, PK, Chennai Express, KICK, Dilwale, Haider, ABCD 2, Baaghi, 2 States, KhoobsuratKey Hollywood Projects – The Jungle Book, Star Wars, Captain America – Civil War, Avengers – Age of Ultron, Finding Dory, Doctor Strange, Beauty and the Beast

Formulating an extensive 360 degree marketing plan for movies including Media Planning, Buying and Earned MediaDrawing effective media plans for movie cobranded campaigns for clients Key Projects: Chhota Bheem and the Throne of Bali, Ek Tha Tiger, Student Of The Year, Dabangg 2, Yeh Jawani Hai Deewani

Devising Media Strategy for forthcoming movie releases Planing and implementing TV, Print, outdoor and online campaignsManaging Social Media Managing Marketing and Media tie ups for Brand PromotionsTaping Licensing and Merchandising opportunities for popular franchisees

Strategizing, Planning and Implementing TV, Print, and Radio Plans Presenting Competition update, Studying media trends and InnovationsEvaluating & Negotiating with Media Houses