Vyom Garg Email & Phone Number

Delhi, India

Bengaluru, Karnataka, India

• Lead a team of analysts and manage the Food & Beverage category to deliver client-ready deliverables with maximum operational efficiency. Developed innovative strategies to drive growth and engagement on Target’s.
• Strategized, planned, and executed the media strategy and campaigns for clients with 100% retention using search, display, social advertising campaigns and by understanding the various components of user journey from.
• Collaborated with the cross-functional marketing teams of Roundel to create competitive advantage & top of the mind awareness by developing new project ideas. To drive organic growth for Roundel, developed brand.
• Created a Research CFT whose main goal is to undertake consumer research to identify the pain points of the consumers and brainstorm ideas/strategies to increase engagement and sales on Target App and website by.
• Developed a new product for Roundel which measures and assesses the brand efficacy and affinity by computing brand lifts and measures brand awareness for brands. The product incorporates brand perception mapping using.

Bengaluru, Karnataka, India

 Measurement: Development of brand measurement capability to assess the brand efficacy and affinity to provide brand lifts for measuring brand awareness for clients. The measurement includes brand perception mapping to understand consumer behaviour and build behavioural audiences to improve experience & conversions Insights & Analytics: Insight mining.

Gujarat, India

• Project 1: Study of in-store merchandising of FMCG products in food and beverages category
• Market study to understand POP (Point of Purchase) communications mix
• Competitive analysis of FMCG brands w.r.t. sales, distribution, and POP communications mix along with market research to evaluate factors affecting sales and supply chain management
• Primary research of 250 retail stores to understand customer purchase behavior and retailers’/distributors’ pain points
• Design and implement a strategic business plan for deployment of storage facilities (with Value Purchase Schemes) at retail points to improve sales with maximum ROI and effective brand promotion
• Design a planogram for AMUL products considering factors like product SKUs, sales, seasonality, cone of vision, etc. and propose a product mix Project 2: Content creation and redesign of amul.com

Mumbai, India

Live project with Saavn Media Private Limited to improve the discoverability and visibility of the brand on digital platforms. Following are the activities/tasks accomplished during the live project.1. SEO audit & researching potential keywords 2. Improvement of ranking of the product w.r.t. specific keywords3. On-page and off-page optimization4. SEO.

Ahmedabad, Gujarat, India

Lexington, Massachusetts

1. Strategized to engage customers and improve business opportunities 2. Developed a successful marketing strategy and plan to help clients achieve measurable goals 3. Worked on Data segmentation & extraction to find the right people for the client 4. Formulated, implemented and managed social media strategies for the clients 5. Created reliability of the.

Noida Area, India

1. Increased brand awareness through creation & management of social media channels2. Applied deep expertise in Digital Marketing – Facebook, Google & Instagram paid ads - to achieve net profitability 3. Optimized campaigns to improve conversions, CPIs and CPCs 4. Used Google analytics data to devise strategies for the upcoming campaigns 5. Automated the.

New Delhi Area, India

1. Assisted in the creation of signage, circulars, mock-ups, etc.2. Assisted in pitching the clients about the products and services offered by the company3. Performed the analysis of marketing and sales data reports4. Sought and analyzed competitor marketing and sales materials for the market5. Supported the marketing team in daily administrative tasks

Pgdm- Strategic Marketing And Communications

Activities and Societies: Member | TEDxMICA | Marketing & CommunicationsAdvertising & Brand Management

Eepm

Bachelor Of Technology, Information Technology

Cbse, Science, 93.2 %