Vyom Garg Email & Phone Number

Delhi, India

Bengaluru, Karnataka, India

Lead a team of analysts and manage the Food & Beverage category to deliver client-ready deliverables with maximum operational efficiency. Developed innovative strategies to drive growth and engagement on Target’s online platforms – App and website for various clients/brands.• Strategized, planned, and executed the media strategy and campaigns for clients with 100% retention using search, display, social advertising campaigns and by understanding the various components of user journey from acquisition to engagement to retention. Furthermore, provided actionable insights, learnings and recommendations to clients to outperform in future campaigns• Collaborated with the cross-functional marketing teams of Roundel to create competitive advantage & top of the mind awareness by developing new project ideas. To drive organic growth for Roundel, developed brand collaterals such as Pitch Deck and Case Studies for client acquisition and retention• Created a Research CFT whose main goal is to undertake consumer research to identify the pain points of the consumers and brainstorm ideas/strategies to increase engagement and sales on Target App and website by undertaking primary research and secondary research• Developed a new product for Roundel which measures and assesses the brand efficacy and affinity by computing brand lifts and measures brand awareness for brands. The product incorporates brand perception mapping using market research and layers it with performance metrics

Bengaluru, Karnataka, India

 Measurement: Development of brand measurement capability to assess the brand efficacy and affinity to provide brand lifts for measuring brand awareness for clients. The measurement includes brand perception mapping to understand consumer behaviour and build behavioural audiences to improve experience & conversions Insights & Analytics: Insight mining based on the client campaign data to provide insights to improve the campaign performance and media plan. Analyse consumer journey to improve the consumer experience & enter with the right media at the correct stage of the purchase funnel Reporting: Strategize, Plan, Traffic and Report the campaigns in sync with the client's objective - Sales Lift, Brand Lift, PDP Lift, PLP lift, etc. Furthermore, identify the growth opportunities across accounts and provide suggestions to add an incremental budget in the media spends

Gujarat, India

Project 1: Study of in-store merchandising of FMCG products in food and beverages category• Market study to understand POP (Point of Purchase) communications mix• Competitive analysis of FMCG brands w.r.t. sales, distribution, and POP communications mix along with market research to evaluate factors affecting sales and supply chain management• Primary research of 250 retail stores to understand customer purchase behavior and retailers’/distributors’ pain points• Design and implement a strategic business plan for deployment of storage facilities (with Value Purchase Schemes) at retail points to improve sales with maximum ROI and effective brand promotion• Design a planogram for AMUL products considering factors like product SKUs, sales, seasonality, cone of vision, etc. and propose a product mix Project 2: Content creation and redesign of amul.com• Content creation and redesign of amul.com inclusive of SEO strategy and keyword analysis• Analyze consumer journey map on the website using Google Analytics and strategize the flow of content• Propose the content flow on the website to match different persona’s requirements• Develop and review the best practices for AMUL customer care services and incorporate them into the website to improve customer satisfaction rate• Develop social media content strategy for AMUL – Instagram, Facebook, YouTube & Twitter and propose strategic brand communications based on the media objectives and brand positioningSentiment analysis of active consumers of the brand on various social media channels and map their requirement fulfilment on the website.

Mumbai, India

Live project with Saavn Media Private Limited to improve the discoverability and visibility of the brand on digital platforms. Following are the activities/tasks accomplished during the live project.1. SEO audit & researching potential keywords 2. Improvement of ranking of the product w.r.t. specific keywords3. On-page and off-page optimization4. SEO optimised content creation5. Social bookmarking 6. Article submission7. Blogs posting 8. Backlinks creation9. Schema markup and answer box optimization

Ahmedabad, Gujarat, India

Lexington, Massachusetts

1. Strategized to engage customers and improve business opportunities 2. Developed a successful marketing strategy and plan to help clients achieve measurable goals 3. Worked on Data segmentation & extraction to find the right people for the client 4. Formulated, implemented and managed social media strategies for the clients 5. Created reliability of the clients online 6. Engaged the audience to spread awareness 7. Attained a leadership position for the clients 8. Worked on making the brand more sociable 9. Made the social media handles attain higher ranks

Noida Area, India

1. Increased brand awareness through creation & management of social media channels2. Applied deep expertise in Digital Marketing – Facebook, Google & Instagram paid ads - to achieve net profitability 3. Optimized campaigns to improve conversions, CPIs and CPCs 4. Used Google analytics data to devise strategies for the upcoming campaigns 5. Automated the launch of Facebook ads and online product campaigns using macro schedulers 6. After 3 months with the company, led a team of digital marketers to drive $1,800,000 in yearly revenue

New Delhi Area, India

1. Assisted in the creation of signage, circulars, mock-ups, etc.2. Assisted in pitching the clients about the products and services offered by the company3. Performed the analysis of marketing and sales data reports4. Sought and analyzed competitor marketing and sales materials for the market5. Supported the marketing team in daily administrative tasks

Pgdm- Strategic Marketing And Communications

Activities and Societies: Member | TEDxMICA | Marketing & CommunicationsAdvertising & Brand Management

Eepm

Bachelor Of Technology, Information Technology

Cbse, Science, 93.2 %