PMKConsult - White label Marketing and Communications Director (Began in 2020) - Transaction communications - Built marketing and communications department and function within the organization to ISO process standards - Launched content strategy and integrated communications platform- Internal engagement and communications following merger TLM MENA (New Role in 2021) - Business Development - Marketing and communications - Operations process development 3SixtyConsult (Previous Role 2019) - Built and implemented marketing and communications function Contractors.Direct - Launched company with integrated comms platform- media, event management, social media strategy, content production

Corporate PR and Public Policy Department Lead / Strategic consultancy/ Account Director • Developing high level strategic corporate and brand communications and applying it to tactical implementation across all channels both on and offline • Multi-sector expertise: o Regional pharmaceutical company MENA/SSA- developing collaborative approaches with NGO’s (patient groups) o Gov. waste management organization- developing public awareness campaigns with relevant departments on environmentalism o International real estate consultancy- integrated stakeholder engagement to develop client base o Asset Management – communications strategy and implementation; environmental, renewable energy, resource efficient European funds • Strategy implementation kick off workshops • Corporate and brand messaging development • Content generation and media relations • Social Media strategic advisory • Stakeholder engagements and activations • Media relations • Team management • Budget creation/allocation and monitoring• New Business / lead generation

Consulted on governmental authority communication initiatives, event management, English copywriting PR Strategy Development Social Media Engagement (Twitter/Facebook/LinkedIn/YouTube) Content Generation and Management o Websites o Brochures o Leaflets/Pamphlets o Article Summaries o Press Releases, Articles, FAQs Media Relations/Coverage Generation English Editing

Consultant Consulted on several high profile arts and lifestyle accounts including: Christies, The Rocco Forte Collection, Art Dubai, Doha Tribeca Film Festival, Ahmed Seddiqi & Sons Strategic Communications Consultancy: • Handling several ongoing projects simultaneously across numerous business divisions in the company• Corporate Communications strategy development • Planning Communications Activations to supplement PR media activities • Identifying and implementing communications objectives and targets• Strategic analysis and research of competitionHigh Level and High Impact Media Relations:• Planned and executed several press trips across Europe• Regular and high quality coverage generation • Ongoing media contact• Corporate story formulation and consistent messaging delivered • Media Event Management • Broadcast interviews on location

Account Manager/PR Specialist Lead Manager on two out of four accounts; one of which is ALDAR Properties, one of the largest property development companies in the UAE owning projects worth over $72 billion USD. Lead Account Management and Planning• Oversee all activity on the account• Managed different teams of fifteen people in totalSenior Copywriter:• Drafting of all press material—press releases, feature articles, brochure pamphlets, factsheets, corporate overviews, top management biographiesMedia Event Management:• Press conferences and media round tables as well as general press events• Proposal and action plan presentation • Event report follow up and analysis Corporate Social Responsibility:• Proposal business plan presentation• New business lead generation • Creating avenues for clients to express social responsibility while delivering company objectives • Led BME team to develop internal CSR goals and initiatives – recycling project implemented successfully

Marketing and Communications:• Conceptualized/created marketing plan—market analysis • Redesigned/ updated website and exhibition booth• Led exhibition at tradeshows, organized promotional items/ gimmicks—overseeing all aspects of potential client attractions, and incentive based promotions for potential first time users• Event planned for CLE seminars—launched seminars and networking opportunities in the legal and insurance fields • Survey/ feedback information gathering for analysis • Ad placement for relevant publicationsOffice management:• Fine-tuned inventory ordering process and cost control• Coordinated and maintained scheduling for client appointments• Facilities management—oversaw all aspects of client hospitality including in-house catering, and technical support for visiting clients• Developed databases to determine percentage and frequency of revisiting clients/ recurring buyers—launched system to track success of services and client retention• Researched and development of new services—pioneered quality assurance processes for services such as follow up services and value-added services