Lenka Vyžďurová / Lhotská Email & Phone Number

Prague, Czechia

Hlavní Město Praha, Česko

Hlavní Město Praha, Česko

Hlavní Město Praha, Česko

Prague, The Capital, Czech Republic

MISSION:Managing premium portfolio of imported spirits on CZ&SK markets.Gruppo Campari brands (Aperol, Cinzano, Campari, Crodino, Carolans)William Grant & Sons (Hendrick´s , Sailor Jerry)Rémy Cointreau (The Botanist)Fever TreeKEY RESPONSIBILITIES:Aperol - new product launch to CZ&SK markets Campari, Cinzano – brands rejuvenation on CZ&SK markets- set local 3Y strategies and objectives- prepare market and competitors analyzes, pricing strategy, P&L management, volume forecasts - set annual strategies and objectives, design, run and evaluate annual 360° marketing plan (ATL/BTL, On/Off Premise) - build relationships with key influencers (digital, bartender’s community, fashion and design community)- build a strong network of external agencies- full budget responsibility- leading and training junior brand managers- close co-operation and reporting to international brand owners (marketing team, region sales managers)REFERENCES:APEROL - fastest growing spirit brand (3 digit growth in years 2011-2015)- Aperol open air cinema - tree-year project to activate brand knowledge and the consumption in Prague- Bartenders Training Program - four-year project to educate bartenders about Aperol and Aperol Spritz- On-trade promo tourCINZANO - awarded in 2012 /2013 as the best 360° activation within all Gruppo Campari markets

Prague, The Capital, Czech Republic

MISSION:Managing the portfolio of breakfast cereals and cereal bars.KEY RESPONSIBILITIES:- Responsible for adapting and executing the international marketing guidelines and strategies according to the local market needs.- Prepare, execute, and evaluate the annual marketing plan (ATL/BTL) - Co-ordinate the external agencies (media, PR, creative and event agencies)- Local consumer research development and execution- Full budget responsibility- Close co-operation with CEE and HQ marketing teams- Methodological leadership of trade marketing specialist

Hlavní Město Praha, Česko

MISSIONTaking responsibility for all trade marketing activities at CPWKEY RESPONSIBILITIES:- design and execute in-store marketing action plan (POSM, trade gifts, hostesses)- design and execute TMP- close co-operation with external agencies, business partners and suppliers

Hlavní Město Praha, Česko

MISSION:Leading NPD confectionary projects.KEY RESPONSIBILITIES:- leading NPD projects such as new recipe development / change, new packaging development, design / legal info change, production line change / movements etc. - responsible for seasonal NPD projects and chocolate bars (Orion, Nestlé, Zora, Jojo, Boci...)- close co-operation with production factories and all internal departments (marketing, trade marketing, purchase, technical division, sensoric and developmnet laboratory etc.)

Hlavní Město Praha, Česko

Sales, Marketing, Logistics

Master, Faculty Of Business Administration

Activities and Societies: The major specialization: Corporate Economics and Management, The minor specialization: Entrepreneurship in Trade

Master'S Degree, Corporate Economics And Management