Con un equipo de 14 personas en ventas, Delegados Regionales, KAM, servicio Post venta y comerciales Internos, y 4 personas en Marketing. Data and Price master, Category Managers y diseño. Reportando al Director General y CEO de la empresa. Reestructuración del departamento e implementación de nuevos procedimientos de trabajo.Proyectos y logros destacables: -Creación e implementación del Plan Estratégico de la empresa 2018-2020-Reestructuración del departamento Comercial de la empresa, con 6 nuevas delegaciones-Firma acuerdos con los principales grupos de compra del sector-Diseño e implantación de nuevo sistema de acuerdos con los principales proveedores del sector. Mejora en condiciones y financiación de las herramientas de MKTG-Creación de un nuevo plan de incentivos y objetivos comerciales. SED-Reestructuración del surtido de la empresa. Catálogo Smart-Lanzamiento de un programa de valor añadido. Proyecto Impulsa. Herramientas B2B2C-Incremento 1º semestre 2019 Vs 2017: 75% ventas, 58% margen y 55% clientes recurrentes-Creación e implementación de un sistema comercial de alto rendimiento con CRM-Diseño e implementación de la nueva arquitectura de marca. Con reposicionamiento.

Creation and monitoring of the sales plans by channel and segment of clients by commercial agent. Management of the motivation and support of the equipment and control of the expenditure of both departments.. Reporting to the Managing Director on a regular basis and by projects to the CEO of the sole shareholder. Belonging to the board of Company's Management.Projects and noteworthy achievements:o Restructuring of the commercial department of the companyo Implementation of the new reporting system of the companyo Creation of the commercial strategy of the company in the medium and long termo Creation of a new plan of incentives and trade objectives.o Creation of customer acquisition and recovery plans.

Supervision of invoicing with an amount higher than 55,000k € and with a portfolio of 14,000 refs. Belonging to the Managing Committee.Creation of the department's new work base, direction of the strategy and positioning of products and brands. Development of the new offer of the company and the new pricing policy (B2B - B2C). Organization and Development of sales channels. Creation and monitoring of the Loyalty Plan, capture and recovery of customers by channel. Control of the allocated spending budget.Outstanding projects and achievements:o Creation of a new Brand Architecture. Galgo, Guerrero, Papyrus, Centauro and Unipapelo Restructuring of Industrial products offer for the optimization of the business and redesign of the whole range.o Creation of a new pricing policy and new management systemo Creation of the new communication plan for customers and consumerso Introduction of the company in RRSS (B2C). o Design and lunch new webs (B2B and brand microsites B2C)o Direct attention to strategic clients. El Corte Inglés, Correos, Adveo and Logintegralo Supervision of large accounts commercial projects (along with the Channel Director or KAM)o Director of the project "Office of Free Services" of the Post Office. Correos

In matrix structure, reporting to the Director of Corporate Marketing. Main functions: Implementation of the new strategy of the company at the Marketing and commercial level, supervision of Product Managers team, industrial and merchandise, supervision of the responsible for editing, monitoring of the objectives marked to the Department (turnover and margin of the commercial team, penetration in the market, innovation and study of the market, plans of capture and customer loyalty). Creation of the guidelines of the Marketing plan and coordination it with the different Product Managers and Sales Managers. With a supervision of turnover over 80.000K. Direct management of strategic clients and large accounts. Projects and achievements:o Restructuring of the product portfolio. o Member of the Committee of the new architecture of international brand.o Supervision of the achievement of the plans in the commercial departmento Project Manager of obsolete stock clearance. Direct supervision of the entire sales team and reporting to CEO.o Member of the Operations Committee, led by CEOo Member of the Strategy committee, led by CEO o Member of the Commercial Management Committee. o Re-launch of the brand Galgoo Project Manager campaign "back to school". Increasing revenues by more than 25% of (9.900 K € to 12,600 K €) the margin in more than 10% and the portfolio of clients in more than 8%, positioning the company in the national leadership of this market. Direct report from the entire sales team. Action plans B2B and B2C o Member of the commercial Restructuring Committee

Management of assigned product portfolio (manufactured products) Main functions: Tracking, optimizing costs and product development. Ensure the target margin and sales marked in the general budget of companies, market studies to detect new market segments or trends, commercial and technical support to the sales team and creation of the customer loyalty program. Member of the purchasing and licensed products committee.Outstanding projects and achievements:o Project Manager "back to school" campaign. B2B and B2C Action Planso Development of a portfolio of products that increased sales by more than 16%o Design and implementation of the system and pricing policy with the collaboration of the consultant At-Kearney. Coordinating and supervising the implementation in all the commercial equipment, from Direction to Commercial teamo Member of the Business Management Committee.o Design and implementation of applications in SAP for the management of the special product.