As Publicis Groupe officially acquired the whole Netalk Group to set up new DigitasLBi China office in June 2013, my job is not only to maintain and expand business, but to stabilize and restructure the team and reinforce digital creative resources to serve the whole company during transition period.Key Clients: Oreo, Choclairs, Stride, Michelin, MonkiMain Achievements:- Oreo Twist Open the Bonding Magic project won a silver in Social Media category in 2013 ROI Festival (金投赏)- Won the ecommerce business of Michelin and build up Tyreplus ecommerce platform

Innovation, a digital agency of Netalk Group providing integrated digital solution, started in 2010 and now is acquired by Publicis Groupe with the whole Netalk Group to align with DigitasLBi China office.Responsibilities:- Take charge of recruitment and management of account, creative and production teams- Set up working process and guideline, facilitate internal training- Explore new business opportunities, while be responsible for service QC and client relationship management- Lead strategy development, ideation & implementation- Responsible for business target and cost controlKey Clients: Oreo, Choclairs, Stride, Toblerone, AirNZ, Coke, Minute Maid, Club Med, Philips, GMAC-SAIC, Uni-PresidentMain Achievements:- Starting from 5 staff to a company with 30+ employees (50% from 4A), Innovation achieved 400% revenue growth in 3 years- Earned Kraft’s trust and business gradually from serving the smallest brand Toblerone on social media in 2011 to providing integrated digital and social solutions to 3 mega brands + 1 rising brand of Kraft portfolio in following 2 years- Helped Oreo to recruit 16+ million fans on Qzone page, which became the No.1 brand page of China in 2012