Wei W. Email & Phone Number

New York, Ny, Us

Seattle, Wa, Us

Publisher Monetization

San Francisco, California, Us

Ads Product & Marketing

New York, Us

Covering analytics and research projects for First Look Media's digital properties including its streaming service (https://topic.com) across desktop, mobile, connected TV devices, and its news website the Intercept (https://theintercept.com)[Analytical Toolkit]- Supervised Learning: Regression & Classification for Marketing Media Mix Modeling, Multi-touch Attribution, Data-driven User Acquisition, Predicting Churn from Subscription Datasets, Identifying Digital Product Engagement Levers from Large Scale Clickstream Datasets- Unsupervised Learning: Clustering Audience Segmentation, Market Basket Analysis/Association Rule Mining, Survey Analysis (Factor/Principal Components Analysis)- Experimentation: Applying Scientific Research Methodology to Design Experiments, Generate Hypotheses, Make Causal Inference under the Frequentist/Bayesian Framework for Incremental Improvement in Product Iteration and Paid Media Campaign- Financial/Time Series Forecasting, Fundamental Analysis of Financial Statements

New York, Ny, Us

Sawyer Studios is a boutique marketing agency for the Film, Television, and Streaming Industries.I wore many hats and my responsibilities included Campaign Optimization, Predictive Modeling, Reporting Dashboard, and Analytics Tagging/Pixel Implementation. Some of my notable projects↓- Parasite (2019 Theatrical Release & FYC Awards Campaign), Dark Waters (2019 Theatrical Release), Slay The Dragon (2019 VOD), Apollo 11 (2019 VOD)- Fahrenheit 11/9 (2018 Theatrical Release), Three Identical Strangers (2018 Theatrical Release & FYC Awards Campaign), RBG (2018 Theatrical Release & FYC Awards Campaign), Echo In The Canyon (2018 Theatrical Release), Hotel Artemis (2018 Theatrical Release & VOD)- AMC Networks' streaming services Sundance Now/SHUDDER (Brand Awareness & Performance Marketing)

Us

LaPlaca Cohen is the only strategy, design, and advertising firm in the US that exclusively serves the creative and cultural sector.I was responsible for supporting a portfolio of $2 million+ omnichannel marketing campaigns, building customized reporting dashboards, optimizing paid search, and paid social campaigns.Accounts: The Metropolitan Museum of Art, American Ballet Theatre, New York Botanical Garden, The Joyce Theater

Los Angeles, California, Us

Worked with the Head of Digital Programming to develop user acquisition strategy targeting Gen-Z by integrating web analytics and social analytics/listening tools (Google Analytics, Facebook Insights, YouTube Analytics, ComScore and Brandwatch) to identify audience segmentation and map out audience journeys in Tableau and R for actionable insights

Pittsburgh, Pa, Us

- Served as Teaching Assistant for two graduate-level courses: Applied Economic Analysis, Database Theory and Practice- Exempted 24 credits of core courses required for my master’s degree and pursued a concentration in Data Analytics- Worked with several non-profit organizations across Marketing, Fundraising, Finance, and Administration to ramp up organizational data literacy and capabilities throughout my graduate studies

Singapore, Sg

DBS is the largest bank in Singapore and Southeast Asia.This chapter of my professional career provided me a solid foundation in the following areas:- Corporate Financial Analysis (Fundamental Analysis of Income Statement/Balance Sheet/Cash Flow)- Deal-making with Cross Functional Partners in Hierarchical Organizations for Bond Issuance, Syndicated Loans, IPOs- Consultative Sales to Meet Monthly Quotas

Master'S Degree

Bachelor'S Degree