William Brandon Email & Phone Number

Cualli Foods is a consulting and management firm specialized in global business development. Our mission is to help companies achieve sustainable and profitable revenue growth through new markets expansion. We offer companies a complete solution that includes strategic planning, global and local strategy implementation and post-implementation sales and marketing management. We provide a comprehensive 360° approach that allows companies to maximize the benefits of expanding to new markets and channels of distribution, while minimizing its costs and trade-offs.

Briggs is a leading international provider of healthcare products to consumer and institutional markets. Customers include some of the world's most respected retailers.Redefined the company’s viewpoint of international business, reinvigorating the team and improving its visibility within the company. Implemented a thorough and aggressive remedial plan that in the very short term achieved sustainable and profitable revenue growth. Developed a new comprehensive and very detailed strategic international expansion plan that will position the company as a global enterprise.

Redefined role and mission of international sales, transforming from opportunistic export desk to unique and well-integrated global operation, which formed part of company’s long-term vision, well-aligned and geared with support and functional areas. Developed and implemented an new comprehensive strategic road map, which in very short team achieved sustainable and profitable market growth by expanding into new geographies and partnering with key players in each region, targeting direct retail opportunities with global and regional retailers, and B-to-B opportunities with leading FMCG companies.

Full line and P&L responsibility over Asia and the Middle East/Africa. Accountable for managing and driving all aspects of the business including sales, marketing, supply chain and operations. In charge of developing and implementing the long-term strategic roadmap for growth, profitability and innovation. Lead a multicultural/multinational team of 12 reports with sales exceeding $50 million. Responsible of a self-standing subsidiary in Mainland China and for the COSTCO International account (Mexico and Asia).

Managed the Reynolds and Diamond brands outside the US, with annual sales of over $80 million. Developed the Global Strategic Positioning Statement for the brands and a single global strategy for the global division and successfully developed and implemented different executions for every market served. Spearheaded the strategic and annual planning process with ownership of the business plans, strategic roadmap P&L and marketing budgets.

Responsible for Reynolds Consumer Products largest international markets: Mexico and Central America, with P&L responsibility of a $22MM dollar business. Developed business plans, launch strategies, introductory marketing plans and trade launch plans for new and existing markets. Identified new opportunities via entry into new markets.

- Category Manager- Brand Manager- Key Account Specialist

- Assistant Brand Manager- Planning and Inventory Control Coordinator- Key Account Executive