Barry Wacksman

Barry Wacksman Email and Phone Number

Chairman and Co-Founder at Proto @ Proto
Barry Wacksman's Location
New York, New York, United States, United States
Barry Wacksman's Contact Details
About Barry Wacksman

Barry is the Chairman, Chief Revenue Officer and Co-Founder of Proto, an Innovation, Brand and Experience Strategy consultancy based in New York City and backed by WPP. Barry co-founded Proto in 2020 after spending more than 21 years at R/GA, where he last served as Vice Chairman, Global Chief Strategy/Growth Officer. Under Barry's business development leadership, R/GA grew from a company of fewer than 45 employees when he joined in 1999 to a peak of over 2,400 employees across 16 offices globally, all grown organically with no mergers or acquisitions.At R/GA, Barry oversaw the corporate strategy and vision for R/GA, helping position the company for growth with its Fortune 500 global client sector. He was a pioneer of the emerging business trend towards "connected ecosystems" and co-authored the book Connected By Design (2014, Wiley and Sons) as the definitive guide to the strategies shared by Apple, Amazon, Google and many others to create connections between their products and services that had not existed prior to the digital age.Also at R/GA, Barry led the creation of a new consulting business unit called "Business Transformation" that provided strategic services to augment R/GA's prowess in design, technology and communications. Proto was formed from the nucleus of R/GA's Business Transformation leadership team.Barry has served on many boards, including Board Chair of the American Association of Advertising Agencies, Board Chair of Miami Ad School and currently serves on the board of the ANA Educational Foundation.

Barry Wacksman's Current Company Details
Proto

Proto

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Chairman and Co-Founder at Proto
Barry Wacksman Work Experience Details
  • Proto
    Chairman And Co-Founder
    Proto Jan 2021 - Present
    New York, Ny, Us
    View
  • 4A'S
    Chairperson Of The Board Of Directors
    4A'S May 2020 - Present
    New York, Ny, Us
    View
  • Miami Ad School
    Chairperson Of The Board Of Directors
    Miami Ad School Oct 2014 - Present
    Miami, Fl, Us
    Miami Ad School is the world's foremost program to train the next generation of creatives and strategists in marketing/communications/digital innovation.
    View
  • R/Ga
    Vice Chairman, Global Chief Strategy Officer
    R/Ga Oct 2018 - Sep 2020
    New York, Ny, Us
    View
  • R/Ga
    Evp, Global Chief Strategy Officer
    R/Ga Jul 2015 - Oct 2018
    New York, Ny, Us
    View
  • R/Ga
    Evp, Global Chief Growth Officer
    R/Ga May 1999 - Jul 2015
    New York, Ny, Us
    View
  • Ammirati Puris Lintas
    Vp, Management Supervisor
    Ammirati Puris Lintas 1997 - 1999
    Us
    View

Barry Wacksman Skills

Digital Strategy Digital Marketing Creative Strategy Mobile Marketing Digital Media Content Strategy Integrated Marketing User Experience Interaction Design Online Advertising Gamification Digital Innovation Social Media Marketing Creative Direction Interactive Marketing Advertising Interactive Advertising Branded Content Brand Development Online Marketing E Commerce New Media Mobile Applications Brand Architecture Information Architecture Experience Design User Interface Design Mobile Advertising Interactive Media Relationship Marketing Linkedin Viral Marketing Social Marketing Social Networking

Barry Wacksman Education Details

  • The Ohio State University
    The Ohio State University
    Philosophy

Frequently Asked Questions about Barry Wacksman

What company does Barry Wacksman work for?

Barry Wacksman works for Proto

What is Barry Wacksman's role at the current company?

Barry Wacksman's current role is Chairman and Co-Founder at Proto.

What is Barry Wacksman's email address?

Barry Wacksman's email address is ba****@****rga.com

What is Barry Wacksman's direct phone number?

Barry Wacksman's direct phone number is +164628*****

What schools did Barry Wacksman attend?

Barry Wacksman attended The Ohio State University.

What skills is Barry Wacksman known for?

Barry Wacksman has skills like Digital Strategy, Digital Marketing, Creative Strategy, Mobile Marketing, Digital Media, Content Strategy, Integrated Marketing, User Experience, Interaction Design, Online Advertising, Gamification, Digital Innovation.

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