William Crosby Email & Phone Number

Ypsilanti, Mi, Us

Ypsilanti, Michigan, United States

● Established an athletic non-profit with the purpose of bringing adult and youth programming to the City of Ypsilanti, Ypsilanti Township, and East Washtenaw County.● Duties include multi-year strategic planning, government compliance, public relations, sponsorship acquisition, community outreach, and service events.● Sponsorships, fundraising, government, and major gift donations exceeded $10,000 for fiscal year 2023.Estimations for 2024 look to surpass $13,000.● Advertising and recruitment campaigns are a blend of organic social, paid social media, and communityengagement events. Meta reach of 83.4K with 16.09% page view rate and 8 in-person events from 2022-2023. Recruitment from 2022-2023 outpaced retirement 1.8 to 1.● Community partners include The Village, Ypsilanti Community Schools, Ypsilanti Township Recreation & Parks, Ypsilanti’’s Annual Juneteenth Celebration, and Ypsi Pride.

● Managed India CRM team, setting task prioritization, quality control, and cross team coordination with NorthAmerican teams.● QA and published SFMC Campaigns.● Developed analytical reports for QBR and Pitch Decks.

● Spearheaded client acquisition from predominantly cold leads, and provided strategic planning and analysis after on-boarding.● Pushed the firm into educational, consumer products, and public policy verticals within 2 years.● Provided PR and customer engagement on behalf of the client.

● Researched and analyzed a wide variety of marketing initiatives for clients, synthesizing marketing data from multiple sources.● Contributed to the creation of pitch decks and reports via copy writing, editing, communication, art, and design.

Ypsilanti, Michigan, United States

● Owned and operated a convenience store wholesale business covering Michigan and Northwest Ohio. Expanded intocellular and novelty wholesale by Q3 2017.● Achieved consistent sales and client growth over 5 years, averaging 23% yearly sales growth and reaching 73 clients withover 100 total stores. Customer retention rate of over 80%.● Specialized in import ordering, inventory management, forecasting, and B2B sales.

Greater Detroit Area

● Vegetation Manager contracted with DTE. Duties range from work planning, processes development, and customer service.

Plymouth, Mi

● Provided analytics and strategy regarding market penetration, competition analysis, online traffic, and conversion. ● Established in-house databases and procedures for in-field sales team.

Greater Atlanta Area

● Accounting and finance duties including account receivables aging and forecasting customer payments. ● Creation of custom databases and interfaces for internal reporting.

Greater Atlanta Area

● Established inventory and client management systems.● Logistic and delivery optimization. ● Assisted in customer service and product delivery.