Wade A. Mikulas Email & Phone Number

Fremont, Ca, Us

Troy, Mi, Us

I was recruited to create a private-label card-linked and cashback loyalty rewards program in the B2B division and as a hunter to generate new business while managing an existing portfolio of ~$16M comprised of individual client accounts ranging from $50K to 500K multi-year contracts. Some highlights include: ➥ Securing $2.1M in new business revenue in the last 16 months through highly effective presenting to C-Level executives via Zoom to create customized platforms including hosted, white label, and API/data feed solutions. ➥ Creating and managing a new loyalty rewards program that increased member engagement by 50%. ➥ Successfully managing a full six-month sales cycle, from prospecting and lead generation through discovery, presentation, close, and technical implementation.➥ Cultivating strong relationships and adding value at each member stage, including upselling/cross-selling and loyalty/retention to increase account value and drive recurring annual revenue.➥ Effectively hunting and driving new business as the sole VP out of an initial seven in the B2B division to keep highly profitable revenues up and consistently achieve set targets despite significant business challenges. This included the elimination of a ~1M existing pipeline post-merger after being acquired by Cardlytics of Atlanta and subsequent organizational restructure.

I was recruited due to success in my previous role to call on national brand retailers and restaurant chains to provide digital marketing strategies, including cashback offers, targeted at communicating brand messages and driving significant revenue growth. Clients included Neiman Marcus, Applebee’s, IHOP, A&W, Chuck E. Cheese, Chevron, and Park ‘n Fly. Some notables include:➥ Securing an unprecedented $400K deal in only a few months, the quickest national agreement in company history.➥ Maximizing ROI for key clients and increasing loyalty and retention by expanding knowledge of retail and the restaurant/food and beverage industries to effectively tailor promotions and incentives for each program.➥ Successfully managing the full client lifecycle with minimal training, including prospecting, presentation, closing, onboarding, and ongoing support.➥ Effectively analyzing and reporting on KPIs for each brand to present key metrics to each client.

Troy, Mi, Us

I was promoted by the SVP to lead a 29-person merchant acquisition team to drive sales through a 14-state territory, the company’s largest region, while managing a local sales team, building out/leading a fundraising team, and creating a new program/division. I also managed full P&L, local marketing initiatives, fundraising sales, revenue generation, and new business development. Some achievements include: ➥ Being awarded Top Sales Executive six times, outperforming 24 very competitive sales professionals to receive the results-based honor.➥ Generating $4M+ in ARR by spearheading an initiative to monetize card-linked cash-back offers with local and regional restaurants.➥ Leading the sales team to consistently exceed quota by 15-20%.➥ Recruiting and training 18 top-performing sales representatives to build out a new online early cashback program in Los Angeles, Seattle, and Detroit, a monumental task that included traveling to each market to train team members and secure merchants to participate in the program.➥ Securing 150 merchants for the highly-regarded American Airlines AAdvantage Dining program for AA clients to earn miles by dining out, which drove significant monthly revenue.➥ Being chosen by executive leadership to sign merchants for Microsoft Sidewalk. This involved moving to Seattle to work in the city while signing specific merchants in preparation for market launch.