Wade Edwards Email & Phone Number

Atlanta, Ga, Us

- Advise fundraising strategy development and operation planning for new fundraising channel for UN agency, as well as local domestic focused nonprofits.- Lead process to define project objectives and operational pivot needs from in-person to online fundraising.- Audited and reviewed marketing and promotional materials for brand guideline adherence and market impact, including ongoing mystery shopping for market analysis.- Research and engage with US based for profit manufacturers for global distribution opportunities including contract review, on-site visits, market specific configuration and joint proposal development.

Atlanta, Georgia, Us

Lead an organizational strategic initiative to build and test a new way of collaborative fundraising between headquarters and affiliates, focused on individual small sum giving. Developed pilot projects that have Habitat for Humanity International and US based Affiliates coordinating and collaborating on specific fundraising tactics, to build out a proof of concept for wider adoption in the future among the 1,200 independent US Affiliates.Strategy was developed to build trust, process and business rule guidelines. Working with two leading agencies, marketing campaigns to gain tangible results were designed that ignite momentum and good will within the Habitat network and provide a better experience for donors and supporters.Agency identification and on-boarding through RFP processIdentifying key markets and affiliates for first year participationDevelopment of Policy Manual and Marketing CampaignsAmplification of to-date learnings and process updates to entire affiliate network

Atlanta, Georgia, Us

Strategic initiative to implement small sum individual giving fundraising channels in six key global markets ( Australia, South Korea, Hong Kong, India, Brazil, Mexico).Build expertise and processes for acquiring and stewarding monthly donors to support the Habitat cause of eliminating poverty housing.Establish forecasting and appropriate investment levels to reach goals agreed on be each market and HQ. Monitor progress and mentor staff to operationalize new marketing tactics and strategies.

New York, New York, Us

As part of the Global HQ team, support the strategic development and tactical implementation of fundraising techniques in Japan, South Korea and Hong Kong.These three key markets are responsible for raising nearly half of the private sector funding that UNICEF receives on an annual basis.Implemented new fundraising techniques in each market (Direct Mail, DRTV, Digital,Telemarketing, Face-to-Face street marketing, Events), and recommended tactical and strategic changes for consistent year on year growth

New York, Ny, Us

Grey is a leading advertising agency, part of the WPP Group.Lead the Grey Direct Interactive below-the-line efforts for global and local clients, including direct response, database marketing for customer acquisition, stewardship, sales growth and event participation.Assisting clients in cross-department learnings and strategic prioritization of direct response activities and collaboration.

New York, Ny, Us

TBWA is part of Omnicom Group Inc. a leading global marketing and corporate communications company. Tequila Japan managed the below-the-line activities for TBWA's clients, digital, direct marketing, experiential and promotional campaigns within the Japan market.Consulted with key TBWA clients on the importance and steps to begin relationship marketing.Managed the daily relations and marketing efforts for clients, including consumer clothing, pet, cosmetics and automobile manufacturers.