Wade Luce Email & Phone Number

Boulder, Colorado, United States

Boulder, Co

Group Publisher - Anglers Journal Television, Anglers Journal Magazine and PassageMaker Magazine.Western, Pacific Rim Sales - Power & MotorYacht Magazine

Boulder, Co

Personally handle sales effort for Anglers Journal Television, Anglers Journal and PassageMaker globally as well as Power & MotorYacht Magazine and other AIM properties in the western U.S., Australia, Asia and Pacific Rim. Provide print and digital solutions to a variety of marine manufacturers, yacht brokers and non-endemic customers globally for Active Interest Media. Global Director for Anglers Journal Television produced by Warren Miller Studios and appearing on Discovery Channel.

Greater Los Angeles Area

Acquisition and business consultant to private investment groups. Handle global representation for digital and print properties in vertical markets including; luxury, lifestyle, travel, automotive, marine, equine and others...28 years of sales management, publishing, marketing and advertising sales expertise -- Available to publishers, media, agencies and marine manufacturers for contract and consultation on brand strategy, sales management, digital, print and event execution as well as new business development, p/l strategies, acquisitions and international representation. Currently representing leading brands!

Miami/Fort Lauderdale Area

Direct global sales effort for largest MLS in yachting and superyacht industry. Build custom packages for OEM's, dealers, and international brokers consisting of custom websites, technology solutions, advertising/marketing promotions and branding initiatives.

Greater Los Angeles Area

Director, Yachtworld Americas, responsible for all sales for Yachtworld brand in the Americas. Led sales team, account management and account services teams as well as custom website group focused on selling Yachtworld memberships, custom advertising packages, integrated inventory and lead management platforms, CRM, video, MMS products and banner advertising.Global Director, Business Consulting Group, responsible for international sales efforts for all OEM, boat builders and large dealer and broker groups for Dominion Marine Media. Manage U.S. and International sales team focused on selling display/banner advertising, video solutions, integrated inventory, lead management platforms, CRM and social media solutions.DMM portals include Yachtworld.com, Boats.com, BoatTrader.com and Cosasdebarcos.com. Dominion Marine Media is the world's largest international network of marine web portals with websites in 23 languages.

Greater Los Angeles Area

Achieved leading market share position for the publication, record advertising revenue and record profitability by 2005. Responsible for all facets of the brand including print and web properties and brand extensions. Developed most successful and trusted sales and marketing staff in the category. Grew and maintained market share lead with hands-on approach and established relationships with CEO's and DM's of both marine and non-endemic advertising base. Achieved record profit contribution with a 24% return on sales and 20% increase in page rate while increasing market share in an industry that was down double-digits. Cultivated international client base, including travel to European show circuit, resulting in valuable new business. Re-launched and repositioned brand in both print and web platforms with marketing campaign and new sales approach generating several million in non-endemic revenues annually. Bottom line p/l responsibility as well as full brand and staff managment responsibility.

Reassembled advertising staff, achieved record revenue, fulfilled both ad director and publisher positions for final two years of ad director role. Launched major branding campaign and developed strategic relationships with presidents/ceo's. Increased ad revenue 30 percent over a two year period. Promoted to Publisher in May 2000.

Opened first west coast office for Boating Magazine; drove new business into the publication winning awards for market share and revenue growth. Broke import automotive category for the publication and achieved record annual revenue of over $3 Million for territory within 2 years. Promoted to Advertising Director in 1997.

Managed flagship marine brands such as Furuno, Suzuki, and Penn Reels while acquiring new business such as ITT Night Vision--successfully launched ITT Night Vision brand into new marketing segment. Increased agency billings by $5 Million in a two-year period.

Coordinated national sales for land mobile division of this major land mobile communications manufacturer.

Directed and managed all facets of marketing, advertising, and communications for this $60 Million electronics company. Responsibilities included Avionics, Marine, Land Mobile, and Amateur divisions; coordinating over 60 trade shows, 3 ad agencies, development and copy writiing of all creative, corporate communications and public relations efforts.

Bachelor’S Degree, Journalism - Edward R. Murrow School Of Journalism, 3,96

Activities and Societies: Dean's List, Honor Roll, Varsity Baseball

A.A, Communications

Activities and Societies: Dean's List, 3.83, Honor Roll, Varsity Baseball and BasketballVarsity Baseball and Basketball

Partial, Graduate Studies