Wade Mckelvey Email & Phone Number

Sarasota, Florida, United States

Marketing Director at Stewart Signs

Sarasota, Florida Area

Responsible for the continued improvement and daily management activities of five website properties, two consumer-side software products, and multiple internal-use tools. Manages direct reports and leads third-party development teams. As a member of senior management, involved in strategic planning including company vision, value proposition, channel strategy and SWOT analysis. Trained in LEAN processes and Agile methodology, and am a Certified Scrum Product Owner (CSPO).Leads a… Show more Responsible for the continued improvement and daily management activities of five website properties, two consumer-side software products, and multiple internal-use tools. Manages direct reports and leads third-party development teams. As a member of senior management, involved in strategic planning including company vision, value proposition, channel strategy and SWOT analysis. Trained in LEAN processes and Agile methodology, and am a Certified Scrum Product Owner (CSPO).Leads a cross-functional development team as the product owner for the SignCommand.com Cloud-based LED Sign Software, a $2M AWS development project launching on-time and on-budget in January 2017. Using the Scrum methodology, coordinates between application developers in the United States and Shenzhen, China. Sole creator of the original product vision, full marketing website, marketing content, Bash scripts run on the product for self-diagnostics, and online support content. Leads the advanced training for technical support employees and performs escalated troubleshooting.Sole full-stack developer for both Stewartsigns.com and EbscoSigns.com, responsive marketing websites custom-built on Laravel 5 and the LEMP stack. Development of an online quoting tool that allows authorized users to generate a pricing, shipping and specifications document for customized product selections, as well as programmatically-generated product renderings. In use by over 300 users, with over $47M of quoted product to-date.Managed the Search Engine Marketing (SEM) Specialist position, overseeing approximately $800,000 per year pay-per-click (PPC) spend, ongoing search engine optimization (SEO) efforts, and customer referral programs. Personally established and managed the company-wide PPC campaigns for over a decade. Show less

Sarasota, Florida Area

Sole full-stack developer for StewartSigns.com. Responsible for building the site from a few thousand to over 30,000 unique visitors per month. Site grew from generating hundreds to over sixteen thousand lead opportunities per year for inside sales team, becoming the source for a majority of retail sales revenue. Responsible for most site content, including return-on-investment tools and the creation of realistic 3D product renderings using the Blender rendering software.Sole… Show more Sole full-stack developer for StewartSigns.com. Responsible for building the site from a few thousand to over 30,000 unique visitors per month. Site grew from generating hundreds to over sixteen thousand lead opportunities per year for inside sales team, becoming the source for a majority of retail sales revenue. Responsible for most site content, including return-on-investment tools and the creation of realistic 3D product renderings using the Blender rendering software.Sole full-stack developer for EbscoSigns.com. Built initial marketing and support site to launch this new wholesale division within the company. Product owner and manager for OutdoorSignsAmerica.com, a Magento-based ecommerce website. Responsible for the creation of the full product catalog, support documentation and responsive theme during a complete site redesign in late 2013.Established and maintained the pay-per-click campaigns in Google Ads (formerly AdWords) and Bing Ads (formerly Microsoft adCenter) and for all web properties from 2004 until 2015, when they were transitioned to the corporate level. During this time, the campaigns grew to over 30,000 keywords, hundreds of ads and dozens of ad groups, with a yearly spend of approximately $650,000.Sole developer of a Flash-based, internal-use tool that allows sales personnel with no design experience to create custom product renderings in a few minutes. The tool has been used to make over 200,000 artistic renderings to-date, saving an estimated 8 to 12 years-worth of full-time employment hours.Product owner for a PC-installed software package from 2014 to 2017. Used Scrum methodology to improve the development process, with an Application Developer as a direct report. As a part of the larger company management team, involved in overall strategy and alignment efforts. Show less