Leading brand and product marketing for e-commerce footwear startup in the industrial workwear space. Brand strategy, brand and product advertising, digital marketing and media, social media, SEO, CRM and email marketing.

Complete brand and business transformation of stagnant, 90-year-old credit union. Led foundational brand strategy work and crafted new brand purpose, mission, vision, and values. Led creation and implementation of new brand identity across all owned assets, including new website build. Key stakeholder in implementation of SalesForce Marketing Cloud and Financial Services Cloud. Led brand and product advertising strategy and established tracking and measurement KPI’s for marketing ROI metrics. Key Results· Established marketing ROI of 267% over four years.· Introduced new digital-first deposit product that increased checking account openings by 38% over three years.· Grew real estate loans from $139 million to $683 million and consumer loans from $30 million to $200 million.· Successfully completed full rebrand of Westerra brand identity, tone, and voice, contributing to Westerra being the second most recognized brand in the metro Denver market despite being the 6th largest credit union in the market.· Successfully implemented Salesforce Marketing Cloud resulting in open rates 18% higher than industry average and click-to-open rates double industry average.· Moved credit union from the 45th to 69th percentile in Gallup Employee Engagement in our peer group.

Co-founded and led an agency startup, growing the agency from zero to $5 million in billings, and from five to twenty employees, over five years. Maintained steady growth through year five, when we sold to our majority partner. Responsible for P&L, establishment and implementation of agency culture, as well as handling all aspects of marketing - from brand strategy through execution - for all clients in a range of industries. Sold agency to our majority partner, Kansas City-based Barkley in 2018 and stayed on through the transition as a VP/Creative Director at Barkley. Key Results• Created the Seven Territories and supporting campaign for Winter Park Resort, increasing pass sales and ski visits by double digits annually over five years.• Created campaign for Winter Park that won Best Overall Marketing Campaign from the National Ski Area Association in 2014.• Contributed to positioning Winter Park Resort for a successful sale in 2018. • Successfully launched campaign for Zoodles (zucchini noodles) for Noodles & Company, achieving brand placement on the Today Show and resulting in a 5.6% increase in same store sales, and their highest stock price in years.

Responsible for leading a team of 15 people at a strategic and creatively-driven consulting firm. Led integrated marketing communications, from strategy through execution, for clients in the sectors of QSR, healthcare commodities, and consumer packaged goods. Clients include Wendy’s, Children’s Hospital Colorado, Almond Board of California, So Delicious Dairy Free.Key Results• Successfully launched Redhead Roasters coffee for Wendy’s. • Built a team, creative department culture, and body of work that led to Sterling-Rice Group being awarded Ad Age Magazine’s 2011 Small Agency of the Year, Silver.

Have laptop. Will travel.

Led a multi-disciplined team of 20+ people in Boston and St. Louis, as well as working closely with Havas holding company offices in Europe and Asia. Responsible for global integrated marketing communications across multiple cultures and languages for the Jack Daniel’s Tennessee Whiskey brand, managing a marketing budget in excess of $20 million and broadcast production budgets in excess of $1 million. Key Results• Successfully launched Jack Daniel’s first advertising campaign in China.• Increased compound annual growth rate 58% over five years. Grew global case sales by 1.8 million to10 million cases.

­2005A creative boutique agency specializing in branding new companies, new productlaunches and revitalizing underperforming brands. Core was namedone of the world's`Top Ten Creative Agencies' by Graphis in 1998 and one of the `Five Agencies to Watchin the New Millennium' in 2000 by AdAge magazine.; Participated in all aspects of brand strategy and creative execution for all clients, ledaccounts and creative teams, as well as being a key contributor to the agency's cultureand mentor of young talent.Key Results: • Created and executed the first national brand campaign for Panera Bread, as well as communicated the company's vision and culture internally across the organization as the company realized explosive growth. Optimized market expansion from 478 locations to 877 locations nationwide in less than three years. • Key contributor in the development of the Syndicate network with Ogilvy and Mather which allowed Core to work on much larger brands and increased revenue $600K annually. • Led and won pitch for Panoz Auto Development account, which increased revenue by $1.2 million.