Wade Robichaud Email & Phone Number

Tofield, Ab, Ca

Fort Saskatchewan, Alberta, Canada

As Director of Sales and Marketing at ASAP Traffic, I bring a hands-on approach to driving growth and building strong, lasting relationships. With deep roots in the blue-collar world, I understand the grit and hustle it takes to deliver results that matter.I’m passionate about creating practical, effective sales strategies and marketing campaigns that connect with real people—our customers, teams, and partners. From boosting market presence to ensuring our solutions meet the needs of those on the ground, I’m focused on aligning our efforts with clear, no-nonsense goals.It’s about rolling up my sleeves, leading with integrity, and helping our team stay ahead in this ever-changing industry. Let’s build, grow, and succeed together!

Edmonton, Alberta, Canada

Edmonton, Alberta, Canada

I lead the “Good Better Best” initiative, promoting and expanding our product strategy. My role bridges innovative traffic solutions with market needs, equipping our sales force and customers with advanced products and insights.Key Responsibilities: • Product Strategy Leadership: Head the Product Portfolio Committee, guiding new product evaluations and seamless integration. • Vendor Relations Mastery: Negotiate pricing, secure exclusivity, and manage onboarding, ensuring industry leadership. • Marketing Collaboration: Work with the ATS Corporate Marketing Team to market new products and services, boosting market presence. • Technical Expertise: Provide technical support for strategic products, pilot projects, and launches, ensuring market readiness. • Educational Development: Lead ATS University, overseeing training, testing, and certification for continuous learning. • Market Research: Conduct market research to identify growth opportunities and competitive analysis.Professional Ethos:Committed to excellence, innovation, and growth, I advance ATS Traffic’s product portfolio, empowering our team and clients to navigate traffic safety challenges. My efforts in vendor partnerships, market analysis, and education have cemented ATS Traffic as a leader in traffic solutions.

9015 - 14 St Nw

Responsible for creating and delivering marketing ideas and activities. Concepts and creating marketing materials, managing projects, and ensuring the company messages are consistent.

Edmonton

Sherwood Park

Sherwood Park, Ab Canada

Sherwood Park, Ab Canada