President
Win Brands
AeroLeads people directory · profile
Wade Allen Email & Phone Number
President
at
Win Brands
1 work email found
@costavida.com
3 phones found area 972, 214, and 479
LinkedIn matched
✓ Verified Jun 2026
4 data sources
Profile completeness 100%
Current company
Role
President
Location
Salt Lake City Metropolitan Area, United States, United States
Who is Wade Allen? Overview
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Quick answer
Wade Allen is listed as President at Win Brands, based in Salt Lake City Metropolitan Area, United States, United States. AeroLeads shows a work email signal at costavida.com, phone signal with area code 972, 214, 479, and a matched LinkedIn profile for Wade Allen.
Wade Allen previously worked as President at Costa Vida, Fresh Mexican Grill and EVP, Strategic Growth (IT, Marketing, off-premise, and Analytics) at Costa Vida, Fresh Mexican Grill. Wade Allen holds Ms, Integrated Marketing Communications from Northwestern University.
Company email context
Email format at Win Brands
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{first_initial}{last}@costavida.com
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Profile bio
About Wade Allen
MY VALUE PROPOSITION:With nearly 25 years of dynamic experience in the restaurant and retail industry, I am a seasoned executive with a passion for leading teams to drive transformative business strategy and innovation. I am currently serving as the President for Costa Vida Fresh Mexican Grill, where I lead the strategic direction and operational management of the brand. My role involves driving growth initiatives, optimizing business performance, and ensuring excellence in customer experience.During my nearly decade-long tenure at Brinker International, I held diverse executive roles, including Chief Digital Officer (CDO), Chief Information Officer (CIO), Head of Innovation, and VP of Marketing. My strategic leadership played a pivotal role in shaping the company's trajectory and fostering innovation across various domains.I am recognized for my commitment to building innovative digital and mobile customer experiences, leveraging integrated marketing principles, data insights, emerging technologies, and consistently delivering solutions that resonate with today's tech-savvy consumers.My expertise lies in restaurant and retail innovation and operations, marketing, information technology, data security, customer loyalty, digital transformation, mobility, digital strategy, and advanced analytics. I specialize in navigating the complex landscape of our industry, consistently pushing the boundaries to stay at the forefront of innovation.I am passionate about creating a lasting impact and I thrive on challenges. I am known for taking on roles that demand a strategic mindset and innovative thinking. My mission is to contribute to the growth and success of organizations by driving forward-thinking strategies and solutions.
Listed skills include Strategic Planning, Digital Strategy, Loyalty Marketing, Integrated Marketing, and 7 others.
Current workplace
Wade Allen's current company
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14 roles
Wade Allen work experience
A career timeline built from the work history available for this profile.
President
Currentπ¦ππ’π£π:As the President of Costa Vida, I lead the strategic direction and operational management of the brand. My role involves driving growth initiatives, optimizing business performance, and ensuring excellence in customer experience. I work closely with the executive team to innovate and expand our market presence while fostering a culture of continuous.
Jun 2024 - Present
Evp, Strategic Growth (It, Marketing, Off-Premise, And Analytics)
- π¦ππ’π£π:Elevated the performance and cultural dynamics within the support center by fostering collaboration, communication, and strategically aligning the departments around a set of key core metrics. Implemented a.
- Crafted a comprehensive 3-year strategic plan emphasizing operational excellence, setting a clear roadmap for sustainable growth and efficiency.
- Revitalized marketing initiatives by strategically engaging subject matter expert (SME) agencies, focused on increasing sales and profitability.
- Enhanced the guest experience on the web and app platforms, with a single focus on significantly improving sales and engagement.
- Implemented systematic business processes, ensuring operational focus on key success metrics, driving toward heightened efficiency and performance.
- Orchestrated the integration of critical departments (I.T., Marketing, Off-premise, and Analytics) to foster collaboration, driving strategic growth initiatives across the entire brand.
May 2023 - Jun 2024
Advisor - Food Tech Council
Current
Sep 2023 - Present
Board Of Advisors
Current
Jan 2021 - Present
Senior Vice President, Chief Digital Officer & Head Of Off-Premise
π¦ππ’π£π: Spearheaded all facets of the approximately $1 billion digital off-premise business for Chiliβs Grill and Bar and Itβs Just Wings in the domestic U.S. with a focus on improving the overall guest experience online (web & app) to drive sales, guest counts, and customer satisfaction.
Oct 2022 - Mar 2023
Senior Vice President, Head Of Innovation & Transformation
π¦ππ’π£π: Led brand wide innovation for Chiliβs Grill and Bar and Itβs Just Wings across the domestic U.S. including restaurant engineering, culinary, culinary ops, research and development, 3rd party delivery, and off-premise marketing.
Jun 2020 - Oct 2022
Senior Vice President, Chief Digital & Information Officer (Cdio)
π¦ππ’π£π: Revolutionized the capabilities of the Information Technology (I.T.) organization within Brinker through strategic restructuring and talent development. Achieved optimal results for operations and franchise partners, solidifying the IT function as a driving force behind operational success.
Jan 2018 - Jun 2020
Vice President Of Customer Engagement & Digital Innovation
π¦ππ’π£π: Conceptualized and executed a pioneering loyalty strategy, leading to rapid growth that contributed an impressive 20% of the brand's daily restaurant transactions. Built and develop a next generation online ordering platform that delivered stability and sales growth.
Feb 2014 - Jan 2018
Vice President Of Retail & President Of Couponfactory
Rockfish Interactive
π¦ππ’π£π: Developed retail strategy around digital shopper marketing solutions, promotions, and loyalty. Led an internal labs division that created a java-based couponing technology positioned for social media properties.
Nov 2010 - Feb 2014
Account Director/Solutions Lead
Account Director and Solutions Lead for SUPERVALU, HEB Grocery Company, and AMC Theatres; managed a cross functional team that provided loyalty marketing, creative and digital marketing execution, as well as technology development
Jul 2009 - Nov 2010
Integration Director
Led a UK group initiative to integrate customer data, digital technology and analytics into the traditional creative agency model; infused CRM into existing clients such as ExxonMobil, Virgin Atlantic, DSGi (Dixonβs, Curryβs, PC World), Global Hotel Alliance, and Barclaycard to drive incremental agency revenue.
Jan 2008 - Jul 2009
Directory Of Analytics
Primary marketing consultant supporting several agency clients including Best Buy, Brinker International, and HEB Grocery Company; managed a team of analysts that provided marketing campaign analysis, test design, and marketing optimization.
Feb 2006 - Jan 2008
Senior Analyst
Primary analyst supporting CPG teams; conducted customer and transactional analysis using SAS, SQL, and Excel; implemented simple, multiple and logistic regression models; performed cluster analysis; decision tree classification, and test and control design
Jan 2004 - Jan 2006
2 education records
Wade Allen education
Ms, Integrated Marketing Communications
Northwestern University
Ba, Marketing
Brigham Young University
FAQ
Frequently asked questions about Wade Allen
Quick answers generated from the profile data available on this page.
What company does Wade Allen work for?
Wade Allen works for Win Brands.
What is Wade Allen's role at Win Brands?
Wade Allen is listed as President at Win Brands.
What is Wade Allen's email address?
AeroLeads has found 1 work email signal at @costavida.com for Wade Allen at Win Brands.
What is Wade Allen's phone number?
AeroLeads has found 3 phone signal(s) with area code 972, 214, 479 for Wade Allen at Win Brands.
Where is Wade Allen based?
Wade Allen is based in Salt Lake City Metropolitan Area, United States, United States while working with Win Brands.
What companies has Wade Allen worked for?
Wade Allen has worked for Win Brands, Costa Vida, Fresh Mexican Grill, Lunchbox, Ovation, and Brinker International.
How can I contact Wade Allen?
You can use AeroLeads to view verified contact signals for Wade Allen at Win Brands, including work email, phone, and LinkedIn data when available.
What schools did Wade Allen attend?
Wade Allen holds Ms, Integrated Marketing Communications from Northwestern University.
What skills is Wade Allen known for?
Wade Allen is listed with skills including Strategic Planning, Digital Strategy, Loyalty Marketing, Integrated Marketing, Analytics, Marketing Strategy, Account Management, and Retail.
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