Wade West Email & Phone Number

Areas of expertise:Advertising Acquisition & Branding, Marketing Technology Integration, Market & Competitive Research, Sales & Marketing Management, Revenue Optimization, Operations Coordination, Relationship Building, Team Leadership, Strategic Business Planning, Cross-Functional Collaboration, Documentation & Reporting, Policies & Procedures ComplianceTechnical Proficiency:Multichannel platforms including Salesforce Marketing Cloud and Experiture, WordPress, gaming systems including Aristocrat/Super-PlayMate, CMS & IGS, player loyalty kiosk systems including Everi Gaming and Micro Gaming Technologies, MicroStrategy Business Intelligence platform, Excel, Word, PowerPointI am an accomplished, growth-focused professional with extensive years of experience developing and implementing innovative marketing and advertising strategies aimed at maximizing business growth.My history of knowledge is directly related to my expertise in evaluating current business strategies and analyzing marketing programs to determine potential opportunities for improvements and drive operational excellence focused on enabling business success.Throughout my career, I have been instrumental in formulating departmental budgets, managing advertising strategies and implementations, organizing/coordinating promotions and events, and leading high-performing teams to accomplish predefined KPI targets.Moreover, I am an articulate communicator with the ability to schedule/delegate duties, establish team targets, and foster a productive workspace environment with a keen focus on streamlining routine operations. My ability to devise strategic business initiatives in close collaboration with cross-functional departments for generating revenue streams and reducing operational expenses has been well appreciated over the years. Employers recognize me as a dynamic leader; able to cultivate and fortify long-term professional relationships with staff, executive management, and internal/external stakeholders while ensuring compliance with regulations.

Listed skills include Gaming Industry, Casino, Hospitality, Budgets, and 35 others.

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  Minnesota State University Moorhead

  Marketing