As an experienced Senior Ecommerce Manager, I have a proven track record of driving success in the consumer goods industry. With a strong foundation in Sales, Strategic Planning, Business Development, Strategy, and Management, I bring a wealth of knowledge and expertise to every project I undertake. My academic background includes a master’s degree in Business Development & Entrepreneurship from Utrecht University, where I refined my skills in crafting innovative business strategies and fostering sustainable growth.I am passionate about what I do and approach each task with a deep sense of ownership and integrity. My optimism fuels my enthusiasm for continuous learning and professional development. In my strategic work, I rely on data-driven analysis to develop and execute plans that deliver measurable results. As a leader, I believe in setting clear objectives and fostering a collaborative environment where teamwork and shared goals are paramount.Outside of my professional career, I am a person of varied interests and passions. I am an AOW scuba diver and AIDA 2 free diver. My creative side is reflected in my involvement in theater as an actor, director, and producer, having contributed to over 20 plays between 2014 and 2020. I also channel my love for literature through a book club I founded, which has grown to over 70 members, where I organize bi-weekly discussions and events. Giving back to the community is important to me, and I dedicate time annually to social work, a commitment I’ve upheld since 2017.In every aspect of my life, I strive to bring passion, integrity, and a collaborative spirit, believing that these qualities are the key to both personal and professional success.
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Ecommerce SpecialistMira Home B.V. Aug 2024 - PresentDordrecht, South Holland, Netherlands -
Head Of Toys CategoryPoizon Global Aug 2021 - Jul 2022Shanghai, ChinaManaged the Fashion Toys & Musical Instrument Business Unit. Proposed and executed brand campaigns, formulated business strategies, enhanced product features to improve user experience, and led business development projects. Led a team of category operation managers and business development managers, enhancing capabilities through OKR management. -
Senior Ecommerce ManagerHasbro Jun 2019 - Jul 2021Shanghai, ChinaNegotiated and managed e-Commerce accounts, overseeing Tmall, JD, PDD, VIP, and online distributors. Led a sales team of account managers, managing store operations and developing new online retailers. Skilled in leveraging social media platforms such as Little Red Book, BiliBili, and Douyin, with extensive experience in hosting live-streaming sessions. -
Online Account ManagerHasbro Apr 2017 - Jun 2019Shanghai, ChinaManaged and expanded the online distribution channel. Oversaw strategic planning, customer acquisition, and operational management, achieving substantial growth. -
Associate Key Account ManagerAbbott Jan 2016 - Apr 2017Shanghai, ChinaLed the development and management of online distribution by recruiting top stores from Tmall, Taobao, and JD, and establishing trading terms and promotion cycles. Managed YHD accounts, overseeing planning and operations to drive growth. -
Shopper Marketing SpecialistUnilever Jul 2015 - Jan 2016Shanghai, ChinaResponsible for shopper marketing and category channel management for the East Sales Team. Implemented HQ's shopper marketing strategies by analyzing key customers' POS data to help develop effective promotional and in-store display plans. -
Account MangerUnilever Sep 2014 - Jul 2015Shanghai, ChinaEstablished and managed Taobao's online distribution system, including setting up operational regulations and overseeing distributor management. Focused on optimizing sales performance. -
Regional Key Account ExecutiveUnilever Jul 2012 - Sep 2014Shanghai, ChinaManaged offline chain customers in Supermarket and Cosmetic sectors, including TV shopping. Awarded "Green SR (Best Sales Representative)" for East Area Field Sales in 2013. -
Management TraineeLotte Wellfood Sep 2011 - Jul 2012Shanghai, ChinaLed the YHD e-commerce platform project, expanding its scope fourfold, while also managing the sales execution for the Key Accounts (KA) channel.
Wade Wu Education Details
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Business Development And Entrepreneurship -
Young Innovator -
International Business
Frequently Asked Questions about Wade Wu
What company does Wade Wu work for?
Wade Wu works for Mira Home B.v.
What is Wade Wu's role at the current company?
Wade Wu's current role is Ecommerce & Digital Marketing.
What schools did Wade Wu attend?
Wade Wu attended Universiteit Utrecht, Utrecht University, Shanghai University Of Finance And Economics.
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