Make it free is a patented win-win-win for Consumers, Publishers, and Brands!Our service enables Consumers to enjoy digital articles for ‘free’ and streaming/ games ‘ad-free’.We enable Publishers to get paid for the 90%+ of traffic their paywall turns away daily.We enable highly targeted Brand campaigns to build relationships with positive-minded Consumers. Everybody wins when you Make it free!

Leading an amazing team into a brave new world.

Wade Bradley has over twenty-eight years experience as a principal in feature film finance, venture capital and the financial derivatives industries. He is the founder and CEO of Media Society and President of Altar Identity Studios, which move to the next level the end-to-end feature film finance to distribution managed risk platform pioneered at IndieVest. Media Society, an exclusive, members-only community of affluent individuals, finance professionals, and highly-experienced feature film production companies that combine forces with Altar Identity Studios’ production oversight and theatrical distribution to achieve a tremendous return-on-passion while engaged in the art and business of filmmaking. In its first two years of operation Media Society / Altar Identity Studios co-produced the successful Broadway musical First Date with the Tony award winning team that produced Memphis and the feature film Big Stone Gap with Academy Award winning Producer Donna Gigliotti. They are currently in pre-production on the feature film horror franchise.The Media Society and Altar Identity Studios approach solves the most persistent problems faced in the multi-billion dollar independent entertainment industry by both film investors and highly experienced production companies, all while enjoying completely transparent financial reporting.

Altar Identity Studios is a full service independent film studio and financier. We work closely with highly experienced production companies to co-produce and finance compelling feature films and other entertainment productions.Altar Identity Studios enables successful producers to achieve their creative visions while providing completely transparent financial reporting.

IndieVest combined an independent film studio, financier and theatrical distributor to serve a member-only community of accredited and qualified individuals, finance professionals and institutional investors. They provided the only end-to-end managed platform to produce, finance and theatrically distribute independent feature films. 

Their approach created the first fully integrated vertical within the independent film market and solved the most persistent problems in the industry: More than 95% of independent films made, never get seen. Every IndieVest Pictures produced feature film was developed by its internal team with recognizable talent attached and domestic theatrical distribution.

Wade was Managing Director of Empire Ventures, an enterprise software, network infrastructure venture capital firm he founded. While there he led 27 initial and 35 follow-on early stage equity investments, while serving on seven boards of directors. 
As an active manager and lead investor, he brings strong operational, financial and strategic experience to early stage companies. Successes included, SnapNames, Learning,.com, Anvita Health and Xora.