Wade D. Email & Phone Number

Kansas City, Mo, Us

Mountain View, Ca, Us

Marketing Operations and Strategy:o Responsible for working closely with the Computer Engineering & Data Analytics teams to strategize, develop, and execute the plans for many marketing initiatives including:▪ Collaborating on official dashboards, overall company and campaign specific KPIs via Periscope & AWS Redshift, lead source information and attribution, data analysis and campaign optimizations, spend tracking, and lead data automation.o Worked closely with the Creative, Engineering, and Marketing teams to strategize and executeon the backend of Eloqua campaigns, Salesforce lead data structure and flow, field usage and target audience segmentation, and various APIs.o Used JIRA & Asana for ticket creation, project management, and project prioritization.o Worked on establishing a documentation strategy and guidelines by working with Legal and Contact Safe.● Affiliate Partner Marketing:o Worked with Affiliate Partners & the Marketing team to execute on marketing campaigns.▪ Responsible for working with the teams to operational set-up campaigns to drive lead generation. Proven history of working with internal teams and partners to generate millions of leads per month.▪ Worked with Partners and Engineering to develop shared Disposition Report Dashboards to display KPIs, lead data, and optimization suggestions.

Chicago, Il, Us

Marketing Strategy and Execution:o Launched, established, and implemented the use of Marketo for the organization. Took educational classes through Marketo to enhance my knowledge and skills within the tool.▪ Set up the API and data flow strategy from Marketo to the CRM, Salesforce.o Responsible for the development of marketing materials. Served as the copywriter & copy editor for email marketing and flyer development. Worked cross-collaboratively with the creative department.o Led and managed all email marketing campaigns and execution:▪ Developed and implemented the overall strategy for targeted email campaigns, client segmentation, Smart Lists, Token utilization, A&B Testing, the Analytics Studio, and the execution of different Program types (Engagement, Default, and Email).● Business Development and Business Strategy:o Proven track record of successful B2B sales through lead generation.▪ Responsible for a portfolio of clients and new business development conversations, service/product presentations, and relationship management.▪ Met with new and existing clients to present our services while taking a personalized approach to client conversations by tailoring our presentations for each client.▪ Responsible for evaluating clients’ needs and coming up with a custom solution if necessary as well as pitching, outlining our value proposition, and objection handling.o Led the execution of prospecting target accounts within the marketspace. Subsequently, performed lead generation outreach through personal cold emails and mass marketing via Marketo.● CRM/Salesforce Management and Strategy:o Launched, established, and implemented the use of a CRM tool for the organization. Tookeducational classes through Salesforce to enhance my knowledge and skills within the tool.o Extensive Salesforce experience through leading the strategy and execution of data management, data importation, customer record types, List View strategy, field creation, and object management

Chicago, Il, Us

• New Business Development and Business Strategy • Marketing Strategy and Email Marketing Campaign Management - Marketo Admin• CRM Strategy and Management - Salesforce Admin

• Edited a scientifically technical book, The Neurobiology of Fear, Anxiety, and other Emotions, for grammar, punctuation, and spelling as well as providing input on the overall organization and chapter flow. Submitted timely rewrites for clarity, flow, and tone.• Exhibited a very high level of attention to detail by maintaining and organizing a large amount of scientific information and being able to understand and communicate said information with clarity.• Displayed a high amount of stamina, determination, and time management skills related to having chapter deadlines met while taking a full class load and working a second job part-time.

• Strove to exemplify outstanding customer service, decision making, and product education as a bartender, server, and host. Also, built a rapport with customers and followed through. • Promoted to Training Manager after one year for a new, second location where my primary role was to train all the new servers, bartenders, and hosts. This responsibility, because my professionalism and work ethic were used as a model for new employees, provided me with a great sense of fulfillment.• Spoke a different language (Spanish) in order to communicate effectively with customers and staff.

• Presented detailed product information to clients clearly and concisely and negotiated with the customer to make the sale while providing consistent professional service.• Worked with manufacturers nationally and worldwide to source items, helped schedule deliveries, and input data into company QuickBooks software.• Created company social media platform using Instagram to help generate additional sales and enhance customer interaction. Additionally, posted listings and communicated with potential customers online.

Bachelor Of Science - Bs, Neuroscience

Associate Of Science - As, Biology/Biological Sciences, General

High School Diploma, High School/Secondary Diploma Programs