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Seasoned design leader with over 20 years of experience in building digital products, enterprise-wide employee learning and experience platforms that deliver seamless digital experiences across borders, mediums, and audiences. Proven track record of building departments (Design, UX, Marketing and Innovation) and leading multi-disciplinary teams to deliver high-impact work that scales. Passionate about accessibility and delivering inclusive products for all.Accelerated the transformation of a professional services firm to a product-driven organization through product design, GTM strategy, product marketing, and user-centered design. Led four major product releases, including a global enterprise upskilling platform.Managed the West Coast Experience Center creative practice, transforming it into a key solutions center for innovative client work. Hired and mentored over 50+ user experience designers, researchers, creative directors, copywriters, and developers.Built and managed the largest and most technologically advanced lab in the Publicis agency network. Delivered experiential in-market projects that redefined digital and physical world boundaries.Design Lead for Mercedes-AMG’s global digital footprint, including web properties, iOS Apps, CRM, social media, and in-car digital products.Founded one of the Southeast’s best branding and digital agencies.
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FounderVinfieldSonoma, Ca, Us
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Member - Creative LeaderInsideout Design Leader Community Jul 2022 - PresentLos Angeles, Ca, UsInsideOut is a leadership community custom-built for senior leaders of in-house design, creative and experience teams at high profile brands. -
Brand & Experience Lead, ProductsPwc Feb 2020 - Jun 2024Gb -
Products & Technology Go To Market Products - Director, Experience Design & Brand LeadPwc Feb 2020 - Jun 2024GbTwo time finalist for PwC’s Global Innovation Challenge that untangles some of the world’s most complex problems. Over 700 entries and 5,000 participants from around the world. Implemented a user-centered design (UCD) framework into many agile projects. Solved a global enterprise problem for distributing automation resources and learning content within a 2-week design sprint. Advocated and helped define standards in accessibility. -
DirectorPwc Jul 2017 - Feb 2020Gb -
Experience Center - Director, Experience & Innovation Market LeadPwc Jul 2017 - Feb 2020GbBuilt an experience framework for prioritizing Smart City and Smart Stadium experiences. Redesigned the omnichannel commerce experience for a leading enterprise security client. Co-designed a loyalty program in the quick-serve category. Redesigned a customer experience and service design platform for a major collision repair service provider. Reimagined frontline sales and service business processes for a multinational food and beverage corporation. -
Senior Director, Emerging ExperiencesSapientrazorfish Nov 2013 - Feb 2017New York, Ny, Us -
Senior Director, Emerging Experiences & Innovation Market LeadSapientrazorfish Sep 2012 - Feb 2017New York, Ny, UsBuilt and managed the largest and most technologically advanced lab in the Publicis agency network. Delivered experiential in-market projects that redefined digital and physical world boundaries. Accomplishments: * Created an award-winning flagship retail experience for T-Mobile. * Launched “The Flight Deck” experience at San Francisco Airport, which enhanced traveler engagement and celebrated SFO. * Collaborated on Adobe’s connected retail experience evolving into AEM Screens. * Designed experience advancements into Audi’s global low-no inventory flagship retail experience. * Concept to launch for Patrón’s voice platform on Amazon Alexa. * Co-created in-store experiences with Microsoft and Bayer for Dr. Scholls’ custom fit products. -
Director, Emerging ExperiencesSapientrazorfish Sep 2012 - Oct 2013New York, Ny, Us -
Vp Of Creative / Creative DirectorBlacqube Mar 2008 - Aug 2012Atlanta, Ga, Us -
Vp Of CreativeBlacqube / Mercedes-Amg Mar 2008 - Aug 2012Design Lead for Mercedes-AMG’s global digital footprint, including web properties, iOS Apps, CRM, social media, and in-car digital products. Accomplishments: * Multiple award-winning automotive digital properties and campaigns across web, apps, social, and paid media. * Designed and launched an owners-only platform, The Private Lounge, which delivers customer insights for future product development and acts as one of the key loyalty and retention properties for the brand.
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InstructorThe Creative Circus Aug 2004 - Aug 2008Atlanta, Ga, UsCo-developed an interactive discipline at a traditional advertising school, taught branding and user experience design. -
Course InstructorThe Creative Circus Jul 2004 - Jul 2008Atlanta, Ga, UsInstructing Creative Circus students in Advertising, Branding, Typography 2, Web 1 and Digital 2 (an online campaign extension class) with a focus on audience, medium and creative execution. Currently teaching Digital 2 to 5-8th quarter art director and design students. -
Creative DirectorEngauge / Spunlogic Aug 2006 - Jan 2008Us -
Partner And Creative LeadEngauge / Spunlogic Aug 2006 - Jan 2008UsHelped transform a development company into a full-service digital agency by restructuring, hiring, and managing a creative team capable of winning and delivering AOR work.Accomplishments:* Launched multiple award-winning digital properties, media and email marketing campaigns/programs for Coca-Cola, State of Georgia, Intercontinental Hotel Group, Porsche, TBS, and The Home Depot. -
PresidentThink Monster Sep 1996 - Aug 2006
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Co-FounderThink Monster Jun 1996 - Jun 2006Provided campaign strategy, creative direction, and design to Fortune 500 companies. Managed a team of designers and developers, achieving significant business growth.Accomplishments:Branded over 200 companies from identity development through to marketing campaigns and websites.
Wade Forst Skills
Wade Forst Education Details
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Virginia Commonwealth UniversityCommunication Arts & Design -
Parsons School Of Design - The New School
Frequently Asked Questions about Wade Forst
What company does Wade Forst work for?
Wade Forst works for Vinfield
What is Wade Forst's role at the current company?
Wade Forst's current role is Founder.
What is Wade Forst's email address?
Wade Forst's email address is wa****@****pwc.com
What is Wade Forst's direct phone number?
Wade Forst's direct phone number is +140462*****
What schools did Wade Forst attend?
Wade Forst attended Virginia Commonwealth University, Parsons School Of Design - The New School.
What are some of Wade Forst's interests?
Wade Forst has interest in Cooking, Electronics, Gardening, Home Improvement, Reading, Automobiles, Home Decoration.
What skills is Wade Forst known for?
Wade Forst has skills like Creative Direction, Integrated Marketing, Interactive Marketing, Advertising, Creative Strategy, Digital Media, Web Design, User Experience, Digital Strategy, Digital Marketing, Interaction Design, Interactive Advertising.
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