Studio Distribution Services, LLC is a joint venture between Warner Bros. and Universal Pictures for physical home entertainment sales and distribution in the US and Canada.

Lead and manage the development of national retail programs and trade marketing for the Television segment of the Television Business Unit. Serve as the central partner to ensure full alignment of brand/business unit and third party goals while maximizing revenue opportunities. Manage information transfer within the Business Unit, Field Sales/Retail Marketing and Operations to ensure adequate inventory planning for all franchise new releases and catalog promotions; provide necessary approvals for inventory builds, reworks, SKU proliferation and liquidation. Lead physical pricing recommendations on content post new release launch. Work closely with Brand Marketing and Retail Marketing in proactively evaluating retail opportunities. Manage the retail segment of third party relationships and partners (e.g., HBO, BBC, Turner/Cartoon Network).

Develop and execute trade marketing plans to maximize retail release strategies for physical retailers, cable/satellite customers, and global digital customers. Manage account relationships alongside Field Sales team, and coordinate internally with cross-functional teams in Home Entertainment and other internal studio divisions. • Plan, negotiate, and implement trade and co-operative marketing programs to secure optimal retail placement, merchandising, and advertising support, and drive incremental revenue and maximize ROI for all New Release properties.• Manage day-to-day communication with Field Sales. Create and manage distribution of title-level forecasts and marketing and sales support materials. Manage goal setting, replenishment, and returns, and set promotional calendar to optimize operating contribution on a by-title basis.• Provide ad hoc reporting and analysis as needed to support film business unit.

Developed and implemented best-in-class marketing and promotional programs for Fox and Fox-distributed releases on Blu-ray, DVD and Digital platforms at key retail accounts including Walmart, Target, Amazon, and Best Buy. Created and executed account-specific programs to increase placement and sales of Fox properties, including custom merchandising/display units, point-of-purchase materials, cross-category third-party partnerships, GWPs, exclusive products, retail events, in-store and on-line promotions, and digital/social activations.• Conceived and executed comprehensive dual-window promotion to support the release of Rio 2 at Walmart, including innovative product displays, cross-category partnerships with two major CPG companies, and custom, limited-edition in-pack premiums to drive awareness, differentiation and sales of both New Release and Catalog DVD at Walmart and Walmart.com. • Directed and coordinated all aspects of Retail Marketing activity across all retailers in support of the Blu-ray and DVD release of Avatar, the highest-grossing film of all time, and the Star Wars Saga on Blu-ray – the two largest Blu-ray releases of all time. Led team which developed 2011 POPAI Silver Award-winning Star Wars tie-fighter display for Best Buy. • Developed innovative and productive promotional programs for Fox releases at Target – driving revenue and share gains in each Fiscal Year from 2007 to 2012. Named 2010 Vendor of the Year at Target.• Developed creative and robust consumer promotions at Best Buy to support such key releases as X-Men: First Class and Sons of Anarchy, which drove incremental revenue and share gains for Best Buy and for Fox. Named 2011 Best Buy Vendor of the Year.• Led multi-company cross-functional team at Circuit City in development of next-generation fixturing and layout for Movies department as part of their new store concept roll-out. • Named to “Who’s Who In Shopper Marketing” by the Path To Purchase Institute in 2010-2012.

Developed marketing and promotional programs for key retailers in almost every channel – mass (Walmart, Kmart/Sears), specialty/electronics (Circuit City, Tower Records, Barnes & Noble and others), distribution (Ingram, Baker & Taylor), grocery/drug (Safeway, Kroger, CVS, Walgreens and others), rental (Blockbuster, Hollywood Video, Movie Gallery), military (AAFES, NEXCOM), and e-commerce (Amazon).- • Created and implemented exclusive sweepstakes promotions for Hollywood Video which increased visibility of key Fox releases, drove store and website traffic, and increased rental transactions (+20% over plan). Two sweepstakes generated over 2.4 million entries each, driving incremental revenue through re-engagement and follow-up programs.• Developed and executed custom permanent display fixture and merchandising program for TV DVD at AAFES, generating $2 million in immediate revenue and incremental annual revenues over $5 million. Drove 210+ basis point share gain for Fox and over 50% revenue growth. Named 2004 AAFES Vendor of the Year.• Developed consistent stream of creative and productive retail promotions, driving profitable growth and earning Vendor of the Year awards for Fox at five different retail accounts (Wherehouse Music, Tower Records, AAFES, Hollywood Video, and Circuit City).• Conceived and executed promotions to drive above-plan revenue growth in every key retail account in each year from 2001 to 2006 – gained market share for Fox in all key retail accounts in each Fiscal Year.

Managed product and promotion development for international marketer/manufacturer of teen cosmetics/personal care products.• Managed introduction of two new brands and two other major new products which generated revenue of over $8 million in first year of sales.• Oversaw four brand/product managers, creative department and support staff (six direct reports).• Featured speaker and panelist at several national Kid and Teen Marketing conferences.

Created and managed trade marketing plans for regional marketer/manufacturer of branded cookies & crackers, to achieve incremental sales and increase market share while improving efficiency and profitability of trade spending.• Developed financial and profitability analyses and implemented strategies to reduce trade spending by 25% in first year, returning over $2.5 million to net income.• Re-engineered sales forecasting process to improve accuracy, reducing inventory carrying cost by over $250,000, and reducing out-of-stock incidence by 40% in first six months.