Wade Thomas Email & Phone Number

Los Angeles, California, United States

Studio Distribution Services, LLC is a joint venture between Warner Bros. and Universal Pictures for physical home entertainment sales and distribution in the US and Canada.

Burbank, CA

Lead and manage the development of national retail programs and trade marketing for the Television segment of the Television Business Unit. Serve as the central partner to ensure full alignment of brand/business unit and third party goals while maximizing revenue opportunities. Manage information transfer within the Business Unit, Field Sales/Retail.

Burbank, CA

• Develop and execute trade marketing plans to maximize retail release strategies for physical retailers, cable/satellite customers, and global digital customers. Manage account relationships alongside Field Sales team.
• Plan, negotiate, and implement trade and co-operative marketing programs to secure optimal retail placement, merchandising, and advertising support, and drive incremental revenue and maximize ROI for all New Release.
• Manage day-to-day communication with Field Sales. Create and manage distribution of title-level forecasts and marketing and sales support materials. Manage goal setting, replenishment, and returns, and set promotional.
• Provide ad hoc reporting and analysis as needed to support film business unit.

Los Angeles, CA

• Developed and implemented best-in-class marketing and promotional programs for Fox and Fox-distributed releases on Blu-ray, DVD and Digital platforms at key retail accounts including Walmart, Target, Amazon, and Best.
• Conceived and executed comprehensive dual-window promotion to support the release of Rio 2 at Walmart, including innovative product displays, cross-category partnerships with two major CPG companies, and custom.
• Directed and coordinated all aspects of Retail Marketing activity across all retailers in support of the Blu-ray and DVD release of Avatar, the highest-grossing film of all time, and the Star Wars Saga on Blu-ray – the.
• Developed innovative and productive promotional programs for Fox releases at Target – driving revenue and share gains in each Fiscal Year from 2007 to 2012. Named 2010 Vendor of the Year at Target.
• Developed creative and robust consumer promotions at Best Buy to support such key releases as X-Men: First Class and Sons of Anarchy, which drove incremental revenue and share gains for Best Buy and for Fox. Named 2011.
• Led multi-company cross-functional team at Circuit City in development of next-generation fixturing and layout for Movies department as part of their new store concept roll-out.

Los Angeles, CA

• Developed marketing and promotional programs for key retailers in almost every channel – mass (Walmart, Kmart/Sears), specialty/electronics (Circuit City, Tower Records, Barnes & Noble and others), distribution.
• Created and implemented exclusive sweepstakes promotions for Hollywood Video which increased visibility of key Fox releases, drove store and website traffic, and increased rental transactions (+20% over plan). Two.
• Developed and executed custom permanent display fixture and merchandising program for TV DVD at AAFES, generating $2 million in immediate revenue and incremental annual revenues over $5 million. Drove 210+ basis point.
• Developed consistent stream of creative and productive retail promotions, driving profitable growth and earning Vendor of the Year awards for Fox at five different retail accounts (Wherehouse Music, Tower Records.
• Conceived and executed promotions to drive above-plan revenue growth in every key retail account in each year from 2001 to 2006 – gained market share for Fox in all key retail accounts in each Fiscal Year.

Cleveland, OH

• Managed product and promotion development for international marketer/manufacturer of teen cosmetics/personal care products.
• Managed introduction of two new brands and two other major new products which generated revenue of over $8 million in first year of sales.
• Oversaw four brand/product managers, creative department and support staff (six direct reports).
• Featured speaker and panelist at several national Kid and Teen Marketing conferences.

Chicago, IL

• Created and managed trade marketing plans for regional marketer/manufacturer of branded cookies & crackers, to achieve incremental sales and increase market share while improving efficiency and profitability of trade.
• Developed financial and profitability analyses and implemented strategies to reduce trade spending by 25% in first year, returning over $2.5 million to net income.
• Re-engineered sales forecasting process to improve accuracy, reducing inventory carrying cost by over $250,000, and reducing out-of-stock incidence by 40% in first six months.

Mba, Marketing, Management Policy

Activities and Societies: PepsiCo Scholar; Dean's Distinguished Service Award; Honor Code Chair

Ab, History