Wade Krinke Email & Phone Number

Saint Paul, MN, US

Monticello, Minnesota, US

Monticello, Minnesota, US

Increase brand value & awareness. Grow the business. Increase sales and earnings within the premium tool category.Pushing hard and living the dream!

Short term leadership role within manufacturing and distribution focused to drive costs down, increase quality and shorten delivery time within all segments of the supply chain. Managed existing factories and qualified new factories. Negotiated vendor contracts, pricing and implemented change to maximize supply chain efficiencies. Developed factories to.

US

Responsibilities include identifying and reporting consumer buying behavioral trends gained from customer interaction at retail and product sales training for Best Buy blue shirt selling teams of UNDER ARMOUR branded wireless head phones with built in heart rate monitor from Harman’s’ JBL brand.

Lincolnshire, Illinois, US

Responsible for sourcing and commercialization of private label product line strategies for the shooting, hunting, and fishing teams at the Gander Mountain corporate office. Owned the Gander Mountain retail strategy for exclusive brands within these categories.Contract employee 12/14 to 4/15, Gander Mountain employee 5/15 to 1/16.

Anoka, Minnesota, US

• Managed the sourcing function for packaged finished goods purchased internationally. Successfully developed the strategic direction, defined objectives and targets for a new global sourcing team.
• Increased gross margin 9% from previous year through supplier pricing negotiations focusing on design modifications, bundling and volume rebates.
• Reduced operational expenses through tooling rebates and promoting vendors skilled in product engineering and execution.
• Increased sales by reducing customer backorders of two highly competitive product lines by identifying off-season capacity at a strategic vendor partner and improving speed to market.
• Reduced risk in the supply base by implementing vendor scorecards, vendor agreements and a social compliance review. Multiple suppliers were eliminated as a result of the new process.

Anoka, Minnesota, US

• Identified and integrated strategic suppliers into an aggressive product development plan. Increased the quality of technology of the supply base enabling marketing to create more aggressive product plans.
• Improved speed to market by one month, shifted 80% of the development costs to the supplier.
• Promoted four vendors that demonstrated product innovation or process excellence.
• Developed a line of tactical watches in an adjacent market that resulted in incremental sales for the fiscal year.

Anoka, Minnesota, US

• Directed marketing and strategic planning for multiple brands within the soft goods category of the sporting goods market. Developed and executed the strategic vision through trade shows, advertising and promotions..
• Increased gross margin 10% in the largest category though a 5S lean manufacturing program in Asia.
• Launched 20 new products within the Duck Commander license incorporating edgy graphics throughout the design that received international exposure.
• Introduced an extensive entry-level soft goods program to the mass and chain markets disrupting the retailers for a quick sales promotion.

Anoka, Minnesota, US

• Led corporate intelligence group. Identified market opportunities and threats, made recommendations to the marketing plans which were implemented into the brand strategy resulting in a 18% sales increase each year
• Authored and presented primary and secondary research papers on competitive intelligence, market and brand strategy, brand position and product research, resulting in strategic shifts to the marketing plan.
• Executed major research projects, including building business intelligence dashboards, competitive intelligence portals, and situation risk management for immediate analysis by the executive team.
• Researched merger and acquisition opportunities, presented recommendations which led to two acquisitions valued at over 1 billion dollars in 2013.

Chicago, Illinois, US

Directed marketing plans, product line development, market research, exploratory sourcing, inventory management, and all aspects of marketing and sales for outdoor product lines with year-end sales reaching $43 million.

Sheridan, Wyoming, US

Developed and launched multiple apparel product lines and several line extensions in an overcrowded market, maximizing a limited budget to achieve overall sales of $4 million. The new line earned industry awards and recognition for design innovation. Additional responsibility as National Sales Manager.

US

Created and launched the MAD DOG Gear brand as an internal startup, which secured $4.2 million in sales by its fourth year. Managed three outdoor consumer product lines with 1999 year-end sales reaching $21.4 million.

Atlanta, GA, US

Created brand strategy and marketing plans for new products that drove sales of the polymer food storage category from $10 million in1994 to $16 million in1995 for the mass market retailers.

US

Led Marketing and Product Development to strengthen visibility, market share, increasing ROI 25%.

St Paul, MN, US

Delivered key contributions to product design, quality control, and manufacturing process enhancements.

Executive Education, Leading Product Innovation

Executive Education, Mini Mba In Marketing Management

Executive Education, Mini Mba Program, Management And Organizational Leadership

Executive Education Program, Taking Marketing Digital

Bachelor Of Arts (Ba)