Wade Jones Email & Phone Number

Atlanta, Ga, Us

Detroit, Michigan, Us

As the Global Director of CRM Marketing, I am responsible for communications and programs to increase retention and engagement of the nearly 20 million StockX customers utilizing email, push, app messaging, and SMS. I collaborate with all parts of the business and oversee a team located in the United States, Hong Kong, and London to create and execute CRM strategies that move business metrics, migrate customers through the lifecycle funnel, and delight our customers. I am revamping programs to increase user engagement and retention and establishing best-in-class processes, communications, and planning. I am Utilizing my deep understanding of the customer to identify core insights to drive effective audience segmentation, targeting, and communications planning. I am developing, designing, and conducting A/B testing to guide and optimize our personalization capabilities and digital marketing communications. I am executing best-in-class processes, communications, and planning to achieve KPI metrics. I am responsible for vendor relationship and selection and creating the forecasting and cadence deployment.

Atlanta, Ga, Us

Orchestrated customer contact strategies and implemented lifecycle campaigns for a 1.5-billion lease to own retailer focused on home goods and electronics. Responsibilities included defining a roadmap for increasing engagement and customer value. Generated custom quantitative and qualitative research advocating the voice of the consumer and provide insights to guide actionable strategic decision-making.• Formulated the development, objectives, and execution of lifecycle marketing strategy.• Created multivariate testing for exponential learnings and actionable insights.• Drove development of 20 trigger lifecycle campaigns driving incremental EBITDA of 10 million.• Provided strategic leadership for a 20-million direct mail marketing programs.• Developed drip automated drip email campaigns focused on driving specific consumer responses.• Successfully launched prospecting campaigns using regression models to drive 15 million in EBITDA.• Reduced fixed printing costs 9% and variable costs 12%.• Implemented cross channel marketing programs to drive long term customer engagement.• Redefined success metrics for evaluating the performance of lifetime customer value.• Revitalized and executed an evolving strategy for customer segmentation, cohort segment aggregation, and lifecycle campaigns targeting critical consumer cycles.• Enhanced the ability to target profitable customers with unique messaging and personalized communications with a reduced reliance on price-driven offers.• Translated data findings and research insights into strategic recommendations.• Aligned vendor and contracts to optimizing budgets and conserve human resources.• Initiated primary loyalty research with quantitative and qualitative data gain insight into consumer behavior and adaptable programs to incentivize timely payments.• Identified real estate opportunities to accelerated brick and mortar transformations.

Calabasas, Ca, Us

Provided executive leadership for a complete company turnaround, resulting in the sale of a 100-million online retailer of user-customized on-demand printing. Responsibilities included strategic brand alignment, digital marketing, customer relationships, and product merchandising• Directed a team of 15 professionals, shaping the vision for earned and owned media.• Developed 27 action staged lifecycle-based marketing journey using data-driven insights. • Implemented proprietary CRM database structured around consumer engagement saving $750,000.• Vetted and launched new email vendor (Bronto), resulting in a 22% savings.• Forged new business partners and directed and vetted multiple agencies and vendors.• Built significant test-and-learn methodologies utilizing multivariate outcomes.• Created a custom reporting using Data Studio to create digestible visualizations of reporting metrics.• Leveraged Google Analytics to track trends in landing page optimization and campaign performance.• Reorganized marketing and merchandising teams saving 1.5 million in bottom line margin.• Developed effective strategies to optimize the brand and non-brand advertising budget of 20 million• Raised search engine marketing ROI 17%.• Improved affiliate revenue 150% and double-digit gains in display networks (GDN and Criteo).• Organized integrated customer service and marketing content communication in social channels • Improved affiliate and display marketing revenue by 150%.• Advanced the go-to-market strategies for 15 product launches, including website, merchandise, promotions, pricing, and driving incremental EBITDA of 3 million.

Nashville, Tennessee, Us

Provided strategic leadership for direct to consumer marketing at a 1.2-billion specialty chain retailer of branded fashion footwear and accessories across 1,200 stores. Responsible for omnichannel marketing, including email, direct mail, and digital marketing. Constructed a new consumer marketing database and built out customer relationship metrics and consumer journeys. • Guided and developed a team of 12 marketing and analytics professionals with a focus on driving profitable investment, lifetime value, and customer acquisition costs. • Oversaw a $55 million in marketing budgets with P/L responsibility.• Created a new Center of Excellence CRM program, developing a 360-degree view of the customer.• Initiated the acquisition and retention strategies resulting in a 12% increase in LTV.• Reduced customer acquisition costs and investment returns by shifting expensive offline media to online digital marketing resulting in an 8% reduction in marketing spend.• Established a vigorous test-and-learn culture for predictive modeling utilizing multivariate iterations.• Synchronized data-driven insights and quantitative research to analyze customer interactions and provide recommendations for C-suite decision. • Vetted and launched new email vendor (SalesForce), dramatically improving functionality.• Expanded direct mail programs to a circulation of 50-Million and increased ROI 37%• Clarified initiatives to find, attract, and win new customers and retain current customers.• Evolved digital experiences across web, mobile, social, email, and event technologies.• Managed creative direction, product presentation, forecasting/budgeting, circulation planning, merchandising, and vendor relations for all direct mail programs.• Utilized sales trend analysis, product trends, historical data, determining distribution levels, and replenishment to manage in-season opportunities or risks.

Nashville, Tennessee, Us

Led catalog, data management, and customer relationship departments that supported the company’s strategic goals. Managed creative direction, product presentation, forecasting/budgeting, circulation planning, merchandising, and vendor relations for all direct mail programs.• Created a new Center of Excellence CRM program. Provided insights for C-suite decision-making around consumer segments and shopping behavior. • Increased average dollars per book by >53% with no deterioration in response rates. • Clarified overall goals to find, attract and win new customers, retain current customers, and reduce the costs of marketing and customer retention.• Provided customer insights to executive C-suite on marketing spend.• Collaborated with vendors to establish statistical models for response marketing.• Navigated the development of a new consumer database.

Nashville, Tennessee, Us

Led the visual merchandising and catalog departments that support Journeys. • Tested and analyzed new direct mail programs including postcards and new media.• Oversaw strategic vision and tactical execution of visual standards including displays, fixtures, product presentation, and field training programs.• Enhanced product allocation and forecasting of key categories, including assortment planning, product rotation, and consolidation. • Utilized sales trend analysis, product trends, historical data, and departmental input to determine initial distribution levels and replenishment at the category and class level in order to manage in-season opportunities or risks.

Nashville, Tennessee, Us

Instituted the general management of the company’s visual directives and standards. Managed all functional areas to achieve presentation goals including seasonal visual guides, visual basics training materials, and regular display and product updates.

Nashville, Tennessee, Us

Enhanced product allocation and forecasting of key categories including assortment planning, product rotation, and consolidation. Utilized sales trend analysis, product trends, historical data and departmental input to determine initial distribution levels and replenishment at category/class level in order to manage in-season opportunities or risks.

Executive Masters Of Business Administration, Executive

Bachelor Of Science (Bs), Economics