Wade Jones Email & Phone Number

Atlanta, GA, US

Detroit, Michigan, US

As the Global Director of CRM Marketing, I am responsible for communications and programs to increase retention and engagement of the nearly 20 million StockX customers utilizing email, push, app messaging, and SMS. I collaborate with all parts of the business and oversee a team located in the United States, Hong Kong, and London to create and execute CRM.

Atlanta, GA, US

• Orchestrated customer contact strategies and implemented lifecycle campaigns for a 1.5-billion lease to own retailer focused on home goods and electronics. Responsibilities included defining a roadmap for increasing.
• Formulated the development, objectives, and execution of lifecycle marketing strategy.
• Created multivariate testing for exponential learnings and actionable insights.
• Drove development of 20 trigger lifecycle campaigns driving incremental EBITDA of 10 million.
• Provided strategic leadership for a 20-million direct mail marketing programs.
• Developed drip automated drip email campaigns focused on driving specific consumer responses.

Calabasas, CA, US

• Provided executive leadership for a complete company turnaround, resulting in the sale of a 100-million online retailer of user-customized on-demand printing. Responsibilities included strategic brand alignment.
• Directed a team of 15 professionals, shaping the vision for earned and owned media.
• Developed 27 action staged lifecycle-based marketing journey using data-driven insights.
• Implemented proprietary CRM database structured around consumer engagement saving $750,000.
• Vetted and launched new email vendor (Bronto), resulting in a 22% savings.
• Forged new business partners and directed and vetted multiple agencies and vendors.

Nashville, Tennessee, US

• Provided strategic leadership for direct to consumer marketing at a 1.2-billion specialty chain retailer of branded fashion footwear and accessories across 1,200 stores. Responsible for omnichannel marketing, including.
• Guided and developed a team of 12 marketing and analytics professionals with a focus on driving profitable investment, lifetime value, and customer acquisition costs.
• Oversaw a $55 million in marketing budgets with P/L responsibility.
• Created a new Center of Excellence CRM program, developing a 360-degree view of the customer.
• Initiated the acquisition and retention strategies resulting in a 12% increase in LTV.
• Reduced customer acquisition costs and investment returns by shifting expensive offline media to online digital marketing resulting in an 8% reduction in marketing spend.

Nashville, Tennessee, US

• Led catalog, data management, and customer relationship departments that supported the company’s strategic goals. Managed creative direction, product presentation, forecasting/budgeting, circulation planning.
• Created a new Center of Excellence CRM program. Provided insights for C-suite decision-making around consumer segments and shopping behavior.
• Increased average dollars per book by >53% with no deterioration in response rates.
• Clarified overall goals to find, attract and win new customers, retain current customers, and reduce the costs of marketing and customer retention.
• Provided customer insights to executive C-suite on marketing spend.
• Collaborated with vendors to establish statistical models for response marketing.

Nashville, Tennessee, US

• Led the visual merchandising and catalog departments that support Journeys.
• Tested and analyzed new direct mail programs including postcards and new media.
• Oversaw strategic vision and tactical execution of visual standards including displays, fixtures, product presentation, and field training programs.
• Enhanced product allocation and forecasting of key categories, including assortment planning, product rotation, and consolidation.
• Utilized sales trend analysis, product trends, historical data, and departmental input to determine initial distribution levels and replenishment at the category and class level in order to manage in-season.

Nashville, Tennessee, US

Instituted the general management of the company’s visual directives and standards. Managed all functional areas to achieve presentation goals including seasonal visual guides, visual basics training materials, and regular display and product updates.

Nashville, Tennessee, US

Enhanced product allocation and forecasting of key categories including assortment planning, product rotation, and consolidation. Utilized sales trend analysis, product trends, historical data and departmental input to determine initial distribution levels and replenishment at category/class level in order to manage in-season opportunities or risks.

Executive Masters Of Business Administration, Executive

Bachelor Of Science (Bs), Economics