Director Of Growth Marketing & Digital Advertising
National Psoriasis Foundation
- Spearheaded strategic efforts that consistently achieved mission goals of year-over-year growth of over 30% in site traffic to psoriasis.org through SEO, SEM, Native, social media campaigns, and earned media. - Collaborated with agencies to build custom proposals and RFP responses. - Innovated and executed unique digital sales opportunities through custom contextual segments, roadblocks, and pre-roll Video inventory with custom coding to generate $1 million annually. - Managed paid advertising campaigns to budget on multiple ad platforms with insights from Google Analytics and DoubleVerify to drive optimizations, exceeding KPIs and goals. - Experienced managing DEI (Diversity, Equity & Inclusion) campaigns as part of mission-driven strategic marketing.