Director Of Marketing
CurrentOVERVIEW:Oversee a broad range of marketing functions across all media platforms and channel segments, from product placement and marketing to promotions, advertising, and brand awareness. Create and execute the overarching marketing strategy, coordinating efforts with all leaders/departments, including Sales, Engineering, Purchasing/Supply Chain, Customer Service, and Operations.Lead an internal team and report directly to the President and EVP. Plan and manage the annual marketing budget. Drive the Voice of the Customer as part of New Product Development. Manage and optimize relationships with all communications vendors. Craft/control the message and positioning for all trade shows.HIGHLIGHTS:✅ Facilitated a 98.7% overall sales increase, including a 780% gain for the company’s groundbreaking product fitting system through a new marketing/advertising push.✅ Created a new product line from existing products with a 59.7% sales growth in the first year 34.5% in year 2.✅ Enabled a 249% sales increase by incorporating Sales Guides with the Sales organization as a new tool to educate on new product introductions, leading to improved sales engagement.✅ Reduced costs by 15% over a 3-year period by streamlining all printed catalog publications and consolidating all communications into a single catalog (vs. 17 individual pieces). Additionally, decreased costs by 13% through restructuring print advertising spend.✅ Drove a year-over-year product launch increase in the first year by initiating a new product introduction method to the Sales team.✅ Played a key role in the company receiving industry awards: “Best New Green Product of the Year” at the 2020 IBS Trade Show and “Best Ad of the Year” award from BNP Media Supply House Times (2020).
