OVERVIEW:Oversee a broad range of marketing functions across all media platforms and channel segments, from product placement and marketing to promotions, advertising, and brand awareness. Create and execute the overarching marketing strategy, coordinating efforts with all leaders/departments, including Sales, Engineering, Purchasing/Supply Chain, Customer Service, and Operations.Lead an internal team and report directly to the President and EVP. Plan and manage the annual marketing budget. Drive the Voice of the Customer as part of New Product Development. Manage and optimize relationships with all communications vendors. Craft/control the message and positioning for all trade shows.HIGHLIGHTS:✅ Facilitated a 98.7% overall sales increase, including a 780% gain for the company’s groundbreaking product fitting system through a new marketing/advertising push.✅ Created a new product line from existing products with a 59.7% sales growth in the first year 34.5% in year 2.✅ Enabled a 249% sales increase by incorporating Sales Guides with the Sales organization as a new tool to educate on new product introductions, leading to improved sales engagement.✅ Reduced costs by 15% over a 3-year period by streamlining all printed catalog publications and consolidating all communications into a single catalog (vs. 17 individual pieces). Additionally, decreased costs by 13% through restructuring print advertising spend.✅ Drove a year-over-year product launch increase in the first year by initiating a new product introduction method to the Sales team.✅ Played a key role in the company receiving industry awards: “Best New Green Product of the Year” at the 2020 IBS Trade Show and “Best Ad of the Year” award from BNP Media Supply House Times (2020).

Directed all business development initiative for North American Building Materials and Construction markets, reporting to the VP of Global Marketing and Sales. Focused on diversification and penetration of the Building Materials sector.HIGHLIGHTS:✅ Created new top-line revenues within the first 12 months through an acoustic ceiling panel product, creating and executing a 3-year strategic marketing plan to drive business in Building Materials.✅ Led the NPD Stage-Gate product development program, including 2 new applications (commercial interior acoustics system and commercial flat roof market fire-retardant underlayment product).✅ Grew new product specifications of the Building Materials market by a total of 13.5% in 2018.✅ Improved customer/partner development by joining the ACMA.

Reporting to General Manager lead all Marketing & Research activities for business segment. Plans and oversees advertising and promotion activities including both print and digital media. Monitors sales performance for campaigns and programs for SEO / SEM and social media.

Consulting firm utilizing 14+ years of building materials experience in marketing management. Primary focus is competitive industrial market research utilizing customer insight analysis. Successfully completed engagements in the following areas: residential cladding / residential doors & windows / laminate flooring;

Lead New Product commercialization and business development for InGlass Interiors Segment. Managed product revenue, product road maps and entire life cycle plan for the InGlass product array. Commercialized Award winning & Industry leading advanced technology Reveal Glass.

Market Analyst, Siding Products Group - 01/07 - 12/11Sales Analyst, Siding Products Group - 01/04 - 12/06Sr. Market Research Analyst - Siding Products Group 03/01 - 12/03Market Research Analyst - Market Research Group 07/00 - 02/01

Analyzed and recommended solutions for branch and network optimization assignments. Managed custom market research assignments, as member of the geography team, for network optimization projects with finance and utility clients (Wachovia, Union Planters Bancorp, PG&E);

Lead market research and segmentation analysis for respective retail clients. Managed the Market Research Department of 2 for Corporate Sales Division. Managed the newspaper flyer distribution and database system (approximately 2+ million household records).

Key responsibility was to drive market research and location analysis projects for respective retail clients.