Wadim Schreiner Email and Phone Number
Wadim Schreiner work email
- Valid
- Valid
Wadim Schreiner personal email
I am an experienced customer champion, a seasoned executive leader and a change agent who keeps a tight focus on delivering exceptional benefits and experiences for customers and outcomes for businesses.As an internationally accredited coach and mentor, I have led multiple small and large size commercial and marketing teams on both agency and corporate side in developing and executing customer-first strategies that required complex internal and external negotiations and extensive relationship building. With a deep passion for people, I want to bring together the power of data with the intimate knowledge of consumer behaviour and psychology, creating exceptional customer journeys and superior commercial returns.CUSTOMER FIRSTI am a customer advocate that keeps decisions focused on creating the best value for the customer. I believe in setting good customer metrics, uncovering deep customer insights and ongoing customer engagement OPERATIONAL IMPROVEMENTS & CUSTOMER EXPERIENCEI have delivered on exceptional customer experiences while creating significant operational savings across the value chain. I have redesigned Customer Experience Journeys for bricks & mortar and in the digital environment.LEADERSHIP/COACH/MENTORI have led cross-functional teams across large projects; hired, trained, mentored and developed over 250 individuals and continue to be recognized for bringing the best out of teams and in delivering on initiatives. I have led multicultural teams of up to 65 members and am a fully internationally accredited coach and provisionally accredited team coach (ICC/ICF), with a specific focus on professional growth outcomes. STORYTELLINGI believe in the power of the story and am a passionate marketer and communicator. GEN-AII am a GenAI Optimist, and have personally and professionally incorporated AI to assist me and my teams with decision making, operational efficiency and marketing briefs. I currently lead a number of targeted projects for AI integration in marketing.Customer | Coach | Marketing | Leadership | GenAI |Customer Experience | Strategy | Agile | Brand | Communication | Insights | Big Data | Negotiation | Digital |
Woolworths Group
View- Website:
- woolworthsgroup.com.au
- Employees:
- 56459
-
Head Of Brand Strategy And Customer PropositionsWoolworths GroupBrisbane City, Qld, Au
-
Head Of Brand & Marketing Strategy And CapabilitiesWoolworths Group Mar 2024 - PresentBella Vista, Nsw, AuI am responsible for the comprehensive brand strategies across a diverse portfolio including Woolworths Australia, Woolworths New Zealand, Everyday Rewards, and Big W. My role involves driving brand equity and growth, ensuring consistent and impactful brand expressions and experiences.As a brand strategist: - Oversee the implementation of brand strategies to ensure alignment with business objectives and market demands. - Establish principles and frameworks that ensure consistency across all brand touchpoints within the ecosystem. - Conduct creative and market research to inform strategic decisions and identify brand growth opportunities. - create AI bots and use Gen-AI assistance for marketing efficiency, decision making, brief writing and proposition developmentAs a Chapter Lead: - Foster a culture of innovation and excellence in brand management. - Build and enhance brand capabilities within the team, providing mentorship and support to drive professional growth. - Develop and implement training programs through the Woolworths Academy, supporting career development and skill enhancement in brand and marketing.As a change agent: - Act as a key liaison between senior leadership and operational teams to ensure brand strategies align with overall business goals. - Engage with external partners, agencies, and vendors to leverage best practices and industry insights. - Represent Woolworths Group at industry events and forums, showcasing the brand's thought leadership and strategic initiatives.
-
Head Of BrandWoolworths New Zealand Jul 2022 - Mar 2024I spearhead and champion the activation and expression of our brand, develop & shape new marketing propositions and brand platforms and lead a team of marketing experts who plan, deliver & review all end-to-end connected marketing communications with the help of a set of creative and production agencies. - As a strategist, I lead the development and execution of our retail and brand marketing strategies, in-store and online, from price/value communication; private label, fresh, eCommerce, community & sustainability to overall brand direction. - As a leader & coach, I develop & enable a high-performing team of ~35 collaborative, highly engaged functional experts - As a customer champion, I build greater customer advocacy & centricity across the wider business - As a change agent, I am supporting the strategic direction in our brand transformation from Countdown to Woolworth New Zealand. -
Head Of Customer First & Customer InsightsWoolworths New Zealand Jul 2020 - Jul 2022My focus is on turning customer insights into actionable customer strategy and actual deliverables that will make a difference in our customer's lives. I work across marketing, operations, merchandise and digital to ensure that our customer's needs and desires are at the forefront of the decision-making process across all elements of the customer journey.- Lead our segmentation focus workstreams- Customer performance and measurement programmes- Trans-Tasman representative at Woolworths Group Customer Council & NZ lead for the Group Customer Experience Chapter - Ongoing Cross-functional Trans-Tasman Squad Lead for the company's overall health & wellbeing strategy- Customer strategy lead for our digital, fresh, value, own brand, loyalty and sustainability programmes
-
Head Of Customer And Brand TransformationWoolworths New Zealand May 2019 - Jul 2020In this role, I focused on the development of a Customer 1st brand & marketing strategy and used agile methodology to lead and influence cross-functional teams to deliver exceptional customer experiences across all brand touch points.- Developed the first cross-functional and fully integrated Customer Plan, a long-term planning approach to create a holistic customer experience across marketing, merchandise, operations and digital.- Designed end-to-end process for brand strategy implementation- Acted as the Cross-functional Programme Lead for the company's overall health & wellbeing strategy- Integrated neuroscience and behavioural economics into portfolio of Customer Insights- Launch the new Metro business format ("on the go" and "neighbourhood")- Introduced Industry leading NPS driver analysisDuring my time in this role we achieved:- A 3 point increase in Net Promoter Score (NPS)- A 5 points increase in Voice of Team score- A Top 10 ranking in the Most Reputable Companies in New Zealand for the first timeCustomer | Strategy | Leadership | Insights | Brand | Negotiation | Media | Social | Relationships | Planning | Process
-
Head Of Marketing StrategyWoolworths New Zealand May 2016 - May 2019I this role I was responsible for the development and implementation of Countdown's overall marketing and brand strategy and its alignment with the Group business strategy, ensuring clear articulation across all workstreams. This required working end-to-end across the wider business to develop, test and implement communication and marketing strategies for price, brand, loyalty and personalisation. My team kept track of future retail developments across the globe, considered relevant aspects for the Asia Pacific market and asses global consumer trends for its impact on our business. In this role I:- Developed the strategy behind the brand platform "We can help with that"- Conceptualised and implemented a new everyday low price strategy across bricks & mortar and digital (Great Price)- Optimised systems for instore Point of Sale execution- Designed new ticketing approach and design, utilising neuroscience as a basis for creative development- Lead the review of end-to-end process optimisation of price & value communication- Launched the brand strategy & framework for new store format (Metro)- Lead the Customer Experience team for the design of the new 'store of the future' fleet of stores, including full responsibility for look & feel of instore design elementsKey achievements during this time:- An 8 point increase in Net Promoter Score (NPS)- Double digit sales improvement post price mechanic implementation- Multi-million savings in operational costs through process optimisation- 11 places improvement in Colmar Brunton's Corporate Reputation Index- Significant improvement across Voice of Customer & Brand Tracker customer experience scores
-
Senior Brand ManagerGenesis Energy Mar 2015 - May 2016Auckland, NzAs a key member of the retail leadership team, I developed, managed and implemented acquisition and retention marketing communication strategies via the appropriate media channels to deliver on the overall retail business plan.- Developed and implemented Genesis Energy’s first social media strategy- Developed a new brand platform Customer-led strategies | Sales driven marketing | Social Media | Collaboration | Marketing effectiveness | Loyalty programmes | Agile -
Acquisition Marketing ManagerGenesis Energy Jan 2015 - Mar 2015Auckland, NzFor one of New Zealand's largest electricity retailers, I was leading a team of marketing acquisition managers to grow the overall retail energy business (electricity, gas, LPG).- Developed the acquisition and retention strategy for winter season- Significantlyt reduced acquisition and retention costs per customer- Incorporated Customer Care centre into overall brand Strategy Marketing campaigns | Sales | KPI's | Customer | Data | Analytics
-
DirectorNumetry Sep 2013 - Mar 2015Auckland, NzConsultancy agency operating in South Africa, Australia and New Zealand focusing on measuring the quality and strength of social relations between organisations and stakeholders, communities or customers. - Development of the Social Health Barometer ™ a methodology to measure the quality and strength of external and community relations - Expansion of the Social Licence to Operate approach into different industries for companies in the telecommunications, local government & financial sectors. - Strategy development for community engagementsStakeholder relations | Communities | Measurement | Engagement | Social Responsibility | Sustainability | Reputation -
Associate Principal: Strategy & MarketingInstantafrica Mar 2013 - Mar 2014Joining the start-up InstantAfrica as Principal for Strategy & Marketing, I developed sales and marketing strategies for South Africa’s first mobile platform that used crowd sourced surveys to provide clients with near real-time market research on the fly and used technology to drive customer insights. InstantAfrica’s focus was to deliver market research that was fast, inexpensive, scalable and technology driven. - Successful development of MVP within three months - +5,000 customer panel within one month - +15 clients within six monthsInstantAfrica was acquired by WPP-owned Quirk, since renamed to Mirum in 2014.Technology | Research | Mobile | Startup | Growth | Strategy | Customers
-
DirectorMedia Tenor Australia Oct 2012 - Sep 2013Opening agency office in Melbourne, Australia to cater for the growing number of Asia-Pacific clients of Media Tenor International and for business development opportunities in Australia. - Three private sector and one government contract in first six months - Co-development of prototype of the first Reputational Insurance Product for the Australian market with leading global financial service company- Client base in Melbourne, Sydney, Canberra and Perth and a team of sixBusiness Development | Research | Customer | Sustainability
-
Managing DirectorMedia Tenor South Africa Jan 2000 - Sep 2013Pretoria, ZaAs co-founder and Managing Director I grew a small business into a 60+ media analysis and brand reputation management agency, consulting blue chip clients and engaging within the highest level of government across the African continent on customer or people engagement strategies. Key highlights: - Development of public and stakeholder engagement & global marketing strategies, reputation management frameworks and global metrics for the successful hosting of the FIFA 2010 Football World Cup. - Monitoring and measuring reputational risks for companies and governments attending the World Economic Forum in Davos from 2002-2011, Cape Town and Maputo (2004-2011), Amman (2008) and Singapore (2009). - Developing and implementing key customer engagement & marketing strategies across multiple economic sectors in Sub-Saharan Africa. - Pioneering a country reputation measurement system for Tourism South Africa. Key achievements: - Increase inbound visitors target to the FIFA World Cup by 7%- Significant improvement of country reputation rankings (Nation Branding Index)- Part of a team of customer experts for three oversubscribed IPO's- Successful support for three key blue chip M&A's- Recognised business leader and coachBusiness Development | Entrepreneurship | Reputation | Media | Insight | Strategy | Customer | Marketing | Brand | Leadership | Coaching | Directorship | Strategy
Wadim Schreiner Skills
Wadim Schreiner Education Details
-
North-West University / Noordwes-UniversiteitMass Communication/Media Studies -
University Of South Africa/Universiteit Van Suid-AfrikaGerman Literature
-
University Of South Africa/Universiteit Van Suid-AfrikaHistory
-
North-West University / Noordwes-UniversiteitJournalism
-
University Of CologneEast European And Eurasian Studies
Frequently Asked Questions about Wadim Schreiner
What company does Wadim Schreiner work for?
Wadim Schreiner works for Woolworths Group
What is Wadim Schreiner's role at the current company?
Wadim Schreiner's current role is Head of Brand Strategy and Customer Propositions.
What is Wadim Schreiner's email address?
Wadim Schreiner's email address is wa****@****y.co.nz
What schools did Wadim Schreiner attend?
Wadim Schreiner attended North-West University / Noordwes-Universiteit, University Of South Africa/universiteit Van Suid-Afrika, University Of South Africa/universiteit Van Suid-Afrika, North-West University / Noordwes-Universiteit, University Of Cologne.
What skills is Wadim Schreiner known for?
Wadim Schreiner has skills like Strategy, Reputation Management, Strategic Communications, Public Relations, Research, Corporate Communications, Media Relations, Marketing Communications, Social Media, Management, Journalism, Analysis.
Who are Wadim Schreiner's colleagues?
Wadim Schreiner's colleagues are Nathanial Allen, Yerka Warland, Princy Patel, Johnny Konsol, Brett Lowe, Casey Papal, Alexander Innes-Wong.
Free Chrome Extension
Find emails, phones & company data instantly
Aero Online
Your AI prospecting assistant
Select data to include:
0 records × $0.02 per record
Download 750 million emails and 100 million phone numbers
Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.
Start your free trial