Currently provide highly strategic and tactical leadership for Saudi Arabia in this leading company engaged in the business of manufacturing and distribution of building materials, managing a team of 170. Maintain complete autonomous decision-making within the areas of strategic planning, new business development and diversification, sales and marketing, finance, operations, procurement, human resources, legal compliance and P & L performance functions for the Divisions. Work directly with the group CEO to set both strategic and operational goals and objectives. • Reporting to CEO. Managing business for revenue exceeding SAR 300M• Consistently achieved growth exceeding budgeted forecast YOY ranging from 6% to 30%.• Improved growth margin by 10 % from product diversification.• Successfully created new divisions within the organization.• Ensure the creation and implementation of a strategy designed to grow the business.• Assist in employee recruitment, training, performance evaluation promotion and termination activities.• Establish an organizational climate conducive to maximizing employee potential and productivity. • Measure and evaluate service levels offered to customers.

• Presented to the Board / Middle East Director, operating and financial plans in line with the agreed Vision and Strategic Plan. • Developed company’s operating objectives, and strategies in accordance with overall corporate business plan for the country.• Grew Annual Revenue of the company significantly and achieved the highest growth of 6% and the highest Marlboro share in the Middle East for the year 2007 – 2008, surpassing management expectations and forecasts. • Ensured that the relationships between the organization and its stakeholders were open and co-operative. Supported the Board / Middle East Director in its primary responsibility of strategic planning. • Financial analysis for the company and set-up budgets, ensuring efficient operational management of the business. • Tracked the division’s performance and reviewed its activities.

• Exceeded budget targets by 6% and reached a market share of 57.9%. • Managed the successful launch of MALBORO ULTRA and achieved the highest share worldwide within a 6 month scale.• Liaised with the clients and the operations team to ensure customer assigned orders executed on time and maintained correct stock levels.• Maintained excellent rapport with 2 distributors.