Coloplast develops products and services to make life easier for people with deeply personal and private medical conditions. These conditions are often associated with trauma and taboo. The more intimate the condition, the greater the requirement to come closer to customers, understand their world and develop solutions that are sensitive to their special needs.Strategically deliver sales growth and achieve sales targets through client relationships and motivational leadership.Identify and open new relevant markets across the Kingdom through new licenses, joint ventures and distribution partners.Manage efficiency's and effectiveness in supplier management, supply chain and maximise distributor performance.High level senior stakeholder interaction across the company. Manage and lead the sales team in a supportive and positive manner.Ownership of the CRM strategy and reports, whilst monitor and analyse performance of commercial objectives.Set financial targets, budgets and prepare reports for global management.

Reporting directly to HN Director of ME, leading a team of KAMs, Trade Marketing, Brand Managers, Medical Sales Managers and RSMs with matrix relationship with distributor’s sales force.Strategic Support: Delivering support in developing and leading development of business plans which delivers key revenue target; managing department budget, staff, protocols, disciplines and processes. Creating innovative strategies and formulating policies for accelerated growth of the organization.Plans & Procedures: Supervising the preparations and definition of the Plan and manual for the department and participate in setting up the sales policies, procedures and objectives. Managed trade spend budget by setting clear SOPs and KPIs to drive efficiency and ensure meeting ROI goals.Sales Excellence management: Significantly contributing in recognizing & developing new business opportunities in order to augmenting sales volume and maximizing profit. Identifying streams for revenue growth opportunities & developing sales plans to build customer preference. Exploited all available sales channels including Private, Institutional and pharmacy channel to increase coverage, distribution, profitable reach and ensure flawless execution.Business Expansion Initiatives: Planning and coordinating the implementation of business plans and the penetration of new markets. Proven track record of successfully pitching for new business. Business Relationship Management: Identifying appropriate business opportunities and focus to established & sustained long-term professional relationships with high-profile clients, various vendors etc; improving organization’s position and achieve financial growth by initiating & maintaining relationships with key clients & stakeholders.

• Reported directly to Commercial Director of MENA, leading a team of 3 direct reports) and 7 distributors. Managed Sales and Clinical Education teams and responsible for defining third party sales targets, in market sales and sales force effectiveness expectations.• Discovered and exploited business opportunities. Protected organizational values and leading team to embrace company values in their day-to-day activities.• Dexterously managed commercial team to ensure all medical detailing, marketing / trade marketing and promotional plans are executed in a productive and compliant way• Responsible for profit and loss for all business units under management. Introduced a structured commercial and business development strategy to stabilize the functions and align the business to overall objective of financial success.• Acted as global steering committee member charged with new product development and focus product campaign, growth strategy definition, and sales force effectiveness and certified Hoshin Kanri (Visual Strategic Planning Process for MENA). Pioneered targeted sales strategy focused on the roll out of clinical education programs to drive awareness and share voice with health care professionals that resulted in growing in market sales by 17-23 %YoY

Promoted in July 2010 to Head of Trade after managing the business at the distributor’s side and reported directly to General Manager, KSA with responsibility for 2 key account managers, 4 regional sales managers and a trade marketing manager. Matrix management of distributor’s teams. Set and monitored progressive team and individual KPIs and implemented effective succession plan to develop high performers. Managed P&L overseeing all forecasting, business planning, annual promotional grid across all trade channels with full responsibility of trade spend budget.

Acted as part of a team of 5 with specific responsibility for Rx products