Wa'El Rahhal Email & Phone Number

United Arab Emirates

Dubai

Leading Loyalty Program of a retailer with geographic presence in GCC and Egypt.

Dubai

•Worked on a loyalty program scheme for the group retail outlets in the UAE.•Managed the Loyalty Program setup and successful roll out: a.Loyalty Program Business Case, Policies and Procedures b.Marketing & Communication. c.Loyalty Program Channels: members’ registration portal, program website, Loyalty mobile APP, Call Center. d.Sales staff training and Brand Managers program induction. e.Service Agreements with third suppliers for the Loyalty Program.•Managed loyalty team on daily basis program implementation progress.•Identifying strategic key alliances in the luxury retailer segment to offer more benefits for higher tiers customers.•Managing the team marketing promotional initiatives for multiple luxury retail Brands and Items Categories.•Setup the program progress reporting mechanism to Head Department and working on building the Analytic of Customer behavior.

I have setup the business reporting and Analytics for Retail Banking Loyalty Program. As well, I am having under my capacity the operational role of running/managing the system. In addition, liaise with IT for technical aspects and system enhancement.

o Lead an initiative of automation and efficiencies of sourcing corporate data from stock exchanges by developing macro excel sheets which saved cost and man power to Thomson Reuters.o Handled coverage of Equities Data for the markets of Gulf, Levant, and Turkey. Data covered included corporate actions as dividends, capital increase and capital restructure events.o Assured maintaining accurate captured corporate action data into databases by running Oracle Data reports and assured maintaining accurate flow of corporate action data from databases to financial desktop products e.g. Thomson Reuters Eikon, Reuters Knowledge, Data Scope Select, and Data Scope Equities.o Provided direct and indirect third level support of corporate actions data on products for clients’ inquires.o Handled resolving clients’ enquiries of corporate actions events & data in the products.o Participated actively in Automation Focus Group on EMEA level.o Developed excel macros to simplify the manual work of team leaders & analysts.o Provided training for new analysts about the Financial Data of Equity Asset Classes and how the connect to the company’s products as part of whole induction courses.o Organized & delivered presentations of corporate actions data to teams of Content Data.

I. System Analysiso Assisted in final phase of Money Laundering Monitoring system implementation from user backend side in Fortent.o Conducted business analysis of banking transactions for the business segments in regard to internal and external financial & non-financial transactions.o Conducted data mapping & data fields mapping of the bank transactions to define transactions according to the money laundering monitoring system setup.o Conducted data mining on customers profiling & transactions nature and worked on fine tuning number of generated Money laundering Alerts by the monitoring system that helped eliminated generating non-related Money Laundering Alerts.o Performed UAT script preparation for new implemented phases of the AML project or new system enhancements to assure smoother performance and higher system running.o Administrator of Money Laundering monitoring system from backend to assist all users in daily performing tasks.o Liaised with IT department for Money Laundering Monitoring System’s bugs & defects reporting and for system enhancements.II. Business Supporto Handled designing and building MIS reports & dashboards for Senior GRC management, Steering Committee of GRC and AML investigation manager. MIS reports supported tracking customers per risk level, Politically Exposed Persons & their bank transactions, inward & outward fund transfers of customers, aging of cases investigated, workload of Suspicious Activity Reports and cases investigated.o Designed Fraud detection reports that revealed suspicious fund transfers within bank internal customers’ accounts.o Built Ad-hoc queries for GRC management & all internal clients which pulled the most accurate and up-to-date information that assisted in preparing policies and procedures of AML & regulations.o Built a database for AML & Counter Terrorism Financing investigation team to track aging of investigated cases.

o Developed and administered part of databases of Retail in MIS repository - MS SQL Server.o Developed MS SQL Server jobs for data extraction from core banking data sources & from flat files provided by a third financial party to load Retail Banking information into MIS Retail repository.o Built and ran MIS reports on daily, weekly or monthly basis for internal retail banking clients from the MIS repository. MIS reports were core decision making tools for Global Head of Retail Global Banking, retail managers, Arab Bank Channels team and Retail Product development & Marketing team.o Built Ad-Hoc queries on demand for internal clients as Retail Quality Management team for measuring employees’ performance against metrics.o Built and handled BI reports & dashboards by Hyperion and Brio to the head of global retail banking and the internal clients.o Trained interns and new employees on the MIS repository data and working tasks.o Created OLAP reports, Dashboards, Data Mining modules from MIS repository to facilitate define clusters of customers for marketing segmentations.

Istanbul, Turkey

Bachelor'S Degree, Management Information Systems, General

Certificate, Digital Marketing

Digital Marketing: Customer Engagement, Social Media, Planning & Analytics

Bachelor Of Applied Science (Basc), Management Information Systems, General