The human brain is a tricky place, and there are two aspects of product and growth marketing that particularly excite me. First, let's discuss the idea of consumer logic and how irrational it might be. Second, communicating in a way that persuades and convinces consumers constantly calls for optimization; as a result, you are optimizing for both rational and irrational factors.I approach product marketing in the same way that I approach leadership because, whether you're connecting with customers or your team, you're connecting with the delightful irrationality of their logic, which is necessary to spark conversation, sway opinion, and scale and optimize for future growth.
-
Marketing InternMcn | Middle East Communications Network Oct 2022 - Jul 2023Beirut Governorate, Lebanon- Spearheaded the end-to-end management of digital campaigns on several platforms, including defining campaign objectives, campaign budget optimization, increasing campaign frequency, broadening audience interests, and optimization for ad delivery- Delivered comprehensive performance reports, using ads reporting on Excel, to the executive team, offering valuable insights and highlighting campaign successes- Demonstrated expertise in managing the marketing budget, effectively controlling costs while achieving desired outcomes.- Leveraged data analytics tools to evaluate campaign performance against established KPIs, ensuring strategic alignment.- Executed media plans for a range of objectives, showcasing adaptability in achieving diverse campaign goals. -
Marketing InternshipNoknok Jan 2022 - Apr 2022- Perform market analysis and research on the competition- Assist in marketing and advertising promotional activities (e.g., social media, direct mail, and web)- Help distribute marketing materials and prepare promotional presentations- Update company database and customer relationship management systems - Help organize marketing events- Measuring consumer satisfaction with products and services, developing tools to collect data or conduct surveys/opinion polls, then analyzing it according to trends -
Online Market Survey OfficerGrant Thornton International Ltd Jun 2021 - Sep 2021Sinn El Fil, Mount Lebanon, Lebanon- Collecting data on consumers, competitors and market place - Preparing source data for computer entry by compiling and sorting information- consolidating information into actionable items, reports and presentations- Understanding business objectives and designing surveys to discover prospective customers' preferences
Wael Abi Khalil Education Details
-
Marketing/Marketing Management, General
Frequently Asked Questions about Wael Abi Khalil
What is Wael Abi Khalil's role at the current company?
Wael Abi Khalil's current role is Digital Marketing - Strategic Thinker - Empowering Innovative Solutions.
What schools did Wael Abi Khalil attend?
Wael Abi Khalil attended Université Antonine - Ua.
Free Chrome Extension
Find emails, phones & company data instantly
Aero Online
Your AI prospecting assistant
Select data to include:
0 records × $0.02 per record
Download 750 million emails and 100 million phone numbers
Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.
Start your free trial