Managing Director of Beyond Digital Boutique Agency specialized in integrated communication providing full communication solution connecting brands and consumers with Digital at its core. Beyond Digital unique focus is bridging the gap between offline media, digital media & SEO, social media & Events with focus on measured KPIs including set up ROI. BD approaches its proposition in scientific methods. In a matter of few months we have landed a portfolio of clients in various industries… Show more Managing Director of Beyond Digital Boutique Agency specialized in integrated communication providing full communication solution connecting brands and consumers with Digital at its core. Beyond Digital unique focus is bridging the gap between offline media, digital media & SEO, social media & Events with focus on measured KPIs including set up ROI. BD approaches its proposition in scientific methods. In a matter of few months we have landed a portfolio of clients in various industries from Aviation, to Sports, Government, Food & Beverage, financial to name few. Show less

Launched the Media Department at Hug on September 2012, managing a portfolio on local and international client across different categories. Introduced SEO, SEM, Social Media management, setting up the optimizing learning and process for our clients with necessary KPI’s. Re-setting social media fundamentals, setting relevant media tools from analytics and listening tools to boost the agency’s offering as well as the fundamentals requirements for content creation based on the desired goal and/or… Show more Launched the Media Department at Hug on September 2012, managing a portfolio on local and international client across different categories. Introduced SEO, SEM, Social Media management, setting up the optimizing learning and process for our clients with necessary KPI’s. Re-setting social media fundamentals, setting relevant media tools from analytics and listening tools to boost the agency’s offering as well as the fundamentals requirements for content creation based on the desired goal and/or objective. Developing and implementing regional and global digital strategy that compliments offline media. Overlooking, leading and training the digital & social media teams to insure high quality of services and relevant insights/ideas that helps improve clients business and engagement. Managing a team of 54 professionally and personally. Marketing and advertising consultancy across various categories i.e. FMCG, Automotive, Real Estate, Telecoms, Fast Food, Cosmetics, White Goods and Electronics. Handling assignments from scratch (new entries) to existing businesses. Show less

MBA is a specialist division, strategically connects brands with consumers through integration. Its goal is to help clients create, manage, activate, monetize and evaluate strategic local and international content and partnerships. The aim is not just to buy media but also to own and earn it. It was first launched in 2010 in the UK and Denmark. Today, Mediacom had built strategically integrated teams across Europe, North and South America, Asia and Australia.

Part of the leadership team that merged Mediacom with MediaINSIGHT across MENA (Riyadh, Beirut, Dubai and Casablanca) to establish Mediacom under the stewardship of the global for the first time in the region. Direct responsibilities for new business, trading and MBA (Media Beyond Advertising). Enforced training and helped rebuild planning, buying and networking systems, processes, protocols before rolling out global tools and research modules. In parallel, successfully helped… Show more Part of the leadership team that merged Mediacom with MediaINSIGHT across MENA (Riyadh, Beirut, Dubai and Casablanca) to establish Mediacom under the stewardship of the global for the first time in the region. Direct responsibilities for new business, trading and MBA (Media Beyond Advertising). Enforced training and helped rebuild planning, buying and networking systems, processes, protocols before rolling out global tools and research modules. In parallel, successfully helped resolve crisis on key network clients, mainly P&G in North Africa - probation lifted in June 2010; in April 2011, the team won General Manager’s Gold awarded by P&G for Media - and Nestle - performance evaluation score at 83.7 over 100 in January 2011, from a written warning in May 2010. Also led the transition of Nokia to Carat - during a time of mass resignations following the departure of the COO and Managing Director in Jeddah -, securing first half planning and buying for the brand before handover in July 2011. Also, successfully pitched and won numerous assignments including Etihad Airways, UAE Central Bank, Tanmia, Emirates Post, Hayat Kimya, Skoda, Cisco, as well as Nestle digital and P&G digital, both historically managed in house.Whilst leading media negotiations with suppliers in coordination with MServices, a new operation set up to consolidate Mindshare and Mediacom buying across the region. Establishing and launching MBA (Media Beyond Advertising) in the region to align with global product offering, this was seen as a necessity to diversify income in a challenging margin shrink industry (MBA main focus on product integration, distribution, social media, mobile and engagement focusing on content creation and utilizing new media platforms and technologies) Show less

Strategy, Planning, Buying, Negotiation etc.Led the Dubai operation, with hands on the entire portfolio of clients with direct responsibilities for VAG (Volkswagen Audi Group) and Nokia across the Middle East region. maintained the role of negotiations and buying across. Moreover and as key part of the assignment, helped developed the team on new planning methods including TV and Digital optimization. Training on planning and buying tools.

Led Nokia media planning and buying across the GCC, reporting into the Managing Director of Dubai. Part of the team that successfully pitched and won numerous assignments including Vertu, Dubai Bank, Tag Heuer and VAG (Volkswagen Audi Group) for all Middle East markets.