In my role, I formulated and implemented plans to introduce MARCH solutions in the MEA region, leading efforts to define our offerings and conducting successful proof-of-concept sessions. I oversaw the hiring and training of channel partners, which expanded our sales pipeline and helped secure significant projects. By strengthening relationships with these partners and incorporating customer feedback into product development, I drove revenue growth and enhanced customer satisfaction. Additionally, I conducted in-depth market analysis to inform our strategic planning and decision-making, ensuring we stayed ahead of market trends and opportunities.

In my role, I initiated and oversaw the establishment of a new operational base in the Middle East, providing effective management and strategic direction. I led the recruitment of Sales, Tech Support, Product Management, and Administrative teams to ensure alignment with company objectives. Collaborating with third-party logistics providers, I ensured efficient operations and timely product deliveries while expanding the network of sub-distributors and system integrators to enhance market reach. Additionally, I managed supplier contracts to reduce costs, effectively handled financials and budgets, and organized trade exhibitions to boost product visibility and foster new partnerships. I also implemented quality control measures to maintain high service standards, resulting in increased client satisfaction and trust.

Under this assignment, I ideated and executed effective short- and long-term sales strategies, supported by impactful marketing initiatives. I built a strong network of direct distributors and system integrators across Africa while actively seeking out valuable project opportunities in collaboration with local governments, ministries, and military organizations. Through engaging seminars and interactive proof-of-concepts, I enhanced brand recognition and advanced sales efforts. I also established a new training facility in the UAE and successfully negotiated high-value contracts with key military and government clients, demonstrating my strategic sales management skills and commitment to accountability.

In this role, I coordinated and conducted seminars and trade shows to enhance brand visibility across Africa while formulating long-term sales and marketing plans for direct distributors and system integrators. I actively sought out new opportunities within the Oil & Gas, Mining, and industrial sectors. I managed the certification process for ATEX products targeting the Indian, kenyan, Nigierian and South African markets, and I supervised a remote Business Development Manager in India to ensure alignment with company goals. Additionally, I collaborated with R&D teams to align product offerings with market needs and conducted market research to identify new trends and competitive strategies.

In my role, I spearheaded initiatives to introduce new home automation products from the Holding company into untapped markets. I designed a comprehensive product catalog and created Arabic-language brochures to enhance market presence and improve customer engagement. Collaborating with cross-functional teams, I successfully launched new product lines, developing pricing strategies and promotional activities to drive interest. Additionally, I planned and organized seminars and international trade exhibitions to facilitate market entry while fostering strong partnerships with distributors and clients to support business expansion and growth.managing Sales target of $ 2.5M

Home Automation Electronic Circuits final test and quality control management