Wafa Yahya Email & Phone Number

Dubai, Ae

United Arab Emirates

. Lead content and marketing initiatives, overseeing branding, communications, and customer engagement for Wayak, a UAE-based adventure travel agency.. Surpassed early booking targets through tailored content strategies, achieving strong results in both domestic and international markets.. Developed a loyal customer base by integrating CRM with data-driven insights, allowing for targeted, audience-specific storytelling

Dubai, United Arab Emirates

Script Writer and presenter of online show DM with Wafa, a lifestyle show that discusses trending lifestyle topics of interest for Gen-Z & Millennials.

Dubai, United Arab Emirates

Presenter and scriptwriter for Trend Street, a weekly show streamed on Vuuzle.TV online streaming portal.Trend Street showcases popular videos and content that goes viral on social media and shares peoples interaction with these videos.

Dubai

• Responsible for the development and execution of the short and long-term PR and corporate communication strategies, that focuses on the amplification of the organization’s voice, drives vision and the overall mission of the group. Managing a portfolio of 3 individual companies. • Developing PR programmes and campaigns that shape the company’s image and focus on the development of brand identity, recognition and loyalty; driving engagement across multiple communication platforms.• Provided strategic guidance and advice to the senior leadership team on tones, presentations and optimum communication channels for all PR and Media communication. • Participating in the monthly management review, compiling PR department activity reports, outlining ROI and campaign progress. Providing commercial commentaries on any media related topics.

Jumeirah Lakes Towers, Dubai, United Arab Emirates

• Led in the management and development of top client accounts. Provided senior level PR consultation on strategy, implementation and overall day to day management of high profile campaigns. • Created integrated PR strategies and plans that were creative and supported the strategic goals and vision of each client. Ensured all campaigns were delivered on time and within budget.• Set out annual, quarterly and monthly PR account agenda’s. Ensured client PR calendars reflected a strong narrative that developed and continuously built upon brand recognition, market positing and differentiation.

• Responsible for the creation and delivered of impactful PR programmes that advanced key clients’ market messaging. • Developed compelling campaigns that supported the client’s corporate story, new product launches, technology development and enhanced the differentiation from their competitors.Key Accounts:TRA, Misys, National Electronics Security Authority (NESA), Qlik and ICT Fund

Uae

• Responsible for the provision of strategic PR consultation across a wide range of commercial client accounts.• Ensured all campaigns advanced, solidified and protected client’s reputation and drove brand awareness through the creation and execution of comprehensive PR communication campaigns.• Devised both qualitative and quantitative metric tools that drove strategic account decisions. Focused on the optimization of campaign budgets and ROI.

• Responsible for the development and implementation of the social media and digital engagement programmes for multiple client accounts. • Set out the initial social media operating framework, devised commercial benchmark, KPI’s and ROI indicators.• Developed reports and ROI templates that track campaign performance and ROI.Key Accounts: Zain Telco, Olay and Kellogg’s

• Responsible for the development of all written content for PR purposes. Ensured written content such as press releases, newsletters, factsheets and speeches were impactful, on topic and complied with set standards. • Responsible for the development of media connections and built relationships across multiple markets.• Provided monthly reports on account updates, campaign progress and ROI information. Ensured all tracking sheets were updated.

Masters, Strategic Marketing (Msm)

Diploma, Tv Presenting, Diploma

TV presenting and news anchoring

Bachelor'S Of Mass Communications, Mass Communication/Media Studies