Just joined the 2022/2023 Best Wine School in Portugal

Created in 2015, the ERNE Assessoria Ltd is a consulting firm with offices in Sao Paulo and Lisbon. Leveraging on the experience of its partners, ERNE is specialized in medium sized companies creating, together with its clients, unique solutions to their challenges.Main areas of expertise: FMCGs, Business Strategy, Organization Development, Digital Transformation, Marketing Strategy and Logistics.

With $1b+ revenues and over 3,000 employees, Philip Morris Brazil has a very diversified footprint comprising of Tobacco seed and growing; cigarette manufacturing; print shop and a fully integrated cigarette commercialization infrastructure including one of the largest retailer’s distribution system in the country.Currently responsible for Stakeholder and Government engagement in order to promote the “smoke free” category in BrazilLeading the digital transformation including… Show more With $1b+ revenues and over 3,000 employees, Philip Morris Brazil has a very diversified footprint comprising of Tobacco seed and growing; cigarette manufacturing; print shop and a fully integrated cigarette commercialization infrastructure including one of the largest retailer’s distribution system in the country.Currently responsible for Stakeholder and Government engagement in order to promote the “smoke free” category in BrazilLeading the digital transformation including Consumer Engagement, Revenues Growth and Process Simplification.Business expansion to new geographies and creation of new revenue streams leveraging on distribution set up.Complete Organization restructuration including the integration of additional businesses and redefinition of distribution set up.Impressive Market Share increase, breaking historical records and accumulating remarkable growth. Show less

PMBenelux was a $3.5b+ revenue affiliate, responsible for the whole business in Belgium, The Netherlands and Luxemburg. It is one of the few truly multi-category operations in Europe and included the largest PMI´s cigarette factory in the world.Responsible for record operational income growth in the affiliate and top two in Europe;Market share growth in the three markets and set up of the business base to reach +50% Share of Market in Belgium and Netherlands.Launch of Other… Show more PMBenelux was a $3.5b+ revenue affiliate, responsible for the whole business in Belgium, The Netherlands and Luxemburg. It is one of the few truly multi-category operations in Europe and included the largest PMI´s cigarette factory in the world.Responsible for record operational income growth in the affiliate and top two in Europe;Market share growth in the three markets and set up of the business base to reach +50% Share of Market in Belgium and Netherlands.Launch of Other Tobacco Products in all markets, including Marlboro fine cut in the Netherlands. Show less

Co-development of Marlboro’s new campaign “Don’t be a maybe” that replaced the traditional “cowboy campaign” worldwide;Responsible for the L&M brand redesign – the brand became the market leader in the price segment and the number 1 choice of focused audience; Process integration between Marketing and Sales - this initiative became the seed of the commercial organization project in PM Germany. Construction of a solid pipeline of marketing talents including Brand Managers coming… Show more Co-development of Marlboro’s new campaign “Don’t be a maybe” that replaced the traditional “cowboy campaign” worldwide;Responsible for the L&M brand redesign – the brand became the market leader in the price segment and the number 1 choice of focused audience; Process integration between Marketing and Sales - this initiative became the seed of the commercial organization project in PM Germany. Construction of a solid pipeline of marketing talents including Brand Managers coming from other affiliates. Show less

Responsible for a remarkable market share gain of +7.5% in the period, with all major brands gaining share in the different segments;Seamless integration of Marketing, Trade Marketing and Sales Departments;Successful Launches within the Delicados, Marlboro, B&H, Faros and Fortuna brand familiesConceptualization, creation and consolidation of Marlboro MX Beat as one of the premier music festivals in Mexico;Distribution model redesign with the introduction of “zonified… Show more Responsible for a remarkable market share gain of +7.5% in the period, with all major brands gaining share in the different segments;Seamless integration of Marketing, Trade Marketing and Sales Departments;Successful Launches within the Delicados, Marlboro, B&H, Faros and Fortuna brand familiesConceptualization, creation and consolidation of Marlboro MX Beat as one of the premier music festivals in Mexico;Distribution model redesign with the introduction of “zonified micro-distributors”. Show less

Responsible for the toolbox development that supported the L&M brand expansion worldwide; this included: Brand Positioning and Pricing Strategies, Cinema spots, Print advertising, Consumer engagement activities, Retailer’s solutions and Brand managers’ capacity building.During this period, L&M grew double digit and became the 3rd largest cigarette brand in the world.

Responsible for the full reorganization of the Marketing Department and 3 times awarded for Marlboro’s performance in Brazil, including a Chairman award for doubling the size of the brand in Brazil.

Solid knowledge of different product lines within Personal and Home Care categories, acquired through positions of increasing responsibility across the Marketing and Sales organizations.

Founded in 1988, EJFGV is the first Junior Enterprise in Brazil. Since its foundation, EJFGV has served the small and medium companies and embraced the endeavor to spread the Junior Enterprise concept throughout Brazil.