As a Marketing Account Manager and Strategist, I thrived on the dynamic challenge of shaping and steering marketing strategies for my accounts. I managed everything from strategic planning and budgeting to executing and fine-tuning campaigns to exceed client expectations. My day was a mix of diving into stakeholder research, tracking KPIs, and leading a talented team to keep projects on track. Reporting on performance and providing actionable insights was my way of ensuring we hit our goals and kept clients delighted.Key responsibilities included: • Strategy Development & Management: Developed and managed comprehensive marketing strategies, plans, budgets, activities, and outcomes for assigned accounts.• KPI Tracking & Optimization: Established, tracked, and analyzed KPIs and goals, optimizing strategies and activities to meet or exceed client expectations.• Project Management: Managed day-to-day projects and deliverables for accounts totaling over $1M annually, ensuring timely and successful completion.• Performance Reporting: Reported on account performance, providing actionable analysis and recommended adjustments to clients.• Sales & Business Development: Assisted with account sales and business development efforts, contributing to growth and client acquisition.• Stakeholder Engagement: Conducted and analyzed stakeholder workshops and research to identify needs and objectives, aligning strategies accordingly.• Market & Competitive Analysis: Performed market research and competitive analysis to understand and effectively communicate value propositions.• Creative Collaboration: Led and collaborated with internal creative teams to deliver high-quality, high-performing, and cohesive projects and campaigns.

As the go-to person for all things marketing and sales support at Viking Products, I juggled the development and execution of both day-to-day marketing activities and long-term strategies. From meeting tight deadlines to keeping up with shifting priorities, I made sure everything stayed on track while hitting business goals, keeping customers happy, supporting sales, and leveling up the brand.Key responsibilities included: • Marketing Materials: Created compelling digital and print collateral that aligned with brand standards.Email Campaigns & Newsletters: Developed and executed email marketing campaigns and internal newsletters to drive communication and engagement.• Sales Support: Collaborated directly with the sales team to support their daily efforts and align marketing strategies with sales objectives.• Product Launches: Provided marketing support for new product launches, ensuring successful market entry.• Research Projects: Conducted customer, competitor, and market research to inform strategic decisions and identify opportunities.• Website Content: Wrote and curated engaging content for the company website to attract and retain visitors.• Photo & Video Production: Planned, managed, and executed photo and video shoots, including photo editing and maintaining a visual asset library.• Technical Information: Worked with engineers to translate technical information into compelling marketing materials.• Event Management: Planned and executed over 20 customer and internal company events annually, enhancing brand presence and stakeholder engagement.• Community & Fundraising: Managed community service partnerships and fundraising initiatives to support corporate social responsibility goals.

In this role, I was responsible for designing various marketing materials, including brochures, postcards, and social media content, to effectively communicate brand messaging and engage target audiences. Key responsibilities included:•Company Branding: Developed and maintained a consistent brand identity across all platforms.•Content Creation: Managed and created engaging content for blogs and social media, enhancing online presence.•Website Maintenance: Oversaw website updates, ensuring optimal functionality and brand alignment.•Copywriting & Editing: Crafted compelling copy and edited content to reflect brand voice and goals.•SEO Optimization: Established and improved SEO strategies to increase online visibility and search rankings.•Brand & Market Guidelines: Developed and enforced brand guidelines, ensuring alignment with target market needs.•Customer Acquisition & Retention: Prospected for new customer leads while fostering strong relationships with existing clients.

In my role as a Marketing Manager, I drove the planning and execution of dynamic marketing strategies across traditional and digital channels for our executive, sales, and product teams. I managed our digital presence, crafted compelling content, and ensured brand consistency. From designing impactful marketing materials to coordinating successful product launches and events, I played a pivotal role in elevating our brand and supporting our sales efforts.Key responsibilities included: • Strategic Planning & Execution: Developed and executed both traditional and digital marketing strategies to support our executive, sales, and product teams.• Digital Presence Management: Oversaw social media channels, SEO initiatives, and website updates, including re-skinning for enhanced user experience.• Brand Stewardship: Maintained and elevated brand identity through consistent messaging and design.Content Creation: Crafted compelling copy, articles, newsletters, and email campaigns to engage and inform audiences.• Design & Production: Created infographics, product books, presentations, and various print and digital materials to support sales, product, and marketing efforts.• Sales Support: Utilized Salesforce for sales prospecting and management, enhancing lead generation and customer relationship management.• Campaign Coordination: Collaborated with the product team to plan and execute marketing campaigns for product launches and trade show participation.• Event Preparation: Designed and prepared all materials and event spaces, ensuring a professional and impactful presentation.

• Design graphics and content• Executed digital and traditional marketing • Lead all website renovations and maintenance• Manage all administrative tasks• Worked closely with sales and product departments to create materials specifically for their needs• Assist with lead prospecting and use of Salesforce

• Manage inventory and assist with purchasing for the facilities department (HVAC, Plumbing, Electrical, Carpentry and Custodial)• Communicate with vendors• Use of a procurement and ERP system• Receive and stock deliveries• Assist with fiscal year-end physical inventory count and subsequently calculate net loss and create inventory reports• Took initiative to organize a stocking system for 450 previously unmarked fasteners.

Key responsibilities included: • Student Support: Served as a key resource for over 60 first-year students, offering guidance and support during their transition to campus life.• Event Planning & Execution: Planned and executed engaging and inclusive community events bi-monthly, focusing on bringing students together and fostering a strong campus community. Managed all aspects including budgeting, marketing, and logistics.• Content Creation: Designed and produced promotional materials such as flyers, email blasts, and bulletin board content to effectively communicate events and programs.• Facilitation & Mediation: Facilitated meditations and meetings, adeptly managing confrontational situations to ensure a supportive and positive environment.