Alexandra Wagner Email & Phone Number

Grand Rapids, Michigan, United States

Grand Rapids, Michigan, United States

• As a Marketing Account Manager and Strategist, I thrived on the dynamic challenge of shaping and steering marketing strategies for my accounts. I managed everything from strategic planning and budgeting to executing.
• Strategy Development & Management: Developed and managed comprehensive marketing strategies, plans, budgets, activities, and outcomes for assigned accounts.
• KPI Tracking & Optimization: Established, tracked, and analyzed KPIs and goals, optimizing strategies and activities to meet or exceed client expectations.
• Project Management: Managed day-to-day projects and deliverables for accounts totaling over $1M annually, ensuring timely and successful completion.
• Performance Reporting: Reported on account performance, providing actionable analysis and recommended adjustments to clients.
• Sales & Business Development: Assisted with account sales and business development efforts, contributing to growth and client acquisition.

Greater Grand Rapids, Michigan Area

• As the go-to person for all things marketing and sales support at Viking Products, I juggled the development and execution of both day-to-day marketing activities and long-term strategies. From meeting tight deadlines.
• Marketing Materials: Created compelling digital and print collateral that aligned with brand standards.Email Campaigns & Newsletters: Developed and executed email marketing campaigns and internal newsletters to drive.
• Sales Support: Collaborated directly with the sales team to support their daily efforts and align marketing strategies with sales objectives.
• Product Launches: Provided marketing support for new product launches, ensuring successful market entry.
• Research Projects: Conducted customer, competitor, and market research to inform strategic decisions and identify opportunities.
• Website Content: Wrote and curated engaging content for the company website to attract and retain visitors.

Greater Grand Rapids, Michigan Area

• In this role, I was responsible for designing various marketing materials, including brochures, postcards, and social media content, to effectively communicate brand messaging and engage target audiences. Key.
• Company Branding: Developed and maintained a consistent brand identity across all platforms.
• Content Creation: Managed and created engaging content for blogs and social media, enhancing online presence.
• Website Maintenance: Oversaw website updates, ensuring optimal functionality and brand alignment.
• Copywriting & Editing: Crafted compelling copy and edited content to reflect brand voice and goals.
• SEO Optimization: Established and improved SEO strategies to increase online visibility and search rankings.

Grand Rapids, Michigan

• In my role as a Marketing Manager, I drove the planning and execution of dynamic marketing strategies across traditional and digital channels for our executive, sales, and product teams. I managed our digital presence.
• Strategic Planning & Execution: Developed and executed both traditional and digital marketing strategies to support our executive, sales, and product teams.
• Digital Presence Management: Oversaw social media channels, SEO initiatives, and website updates, including re-skinning for enhanced user experience.
• Brand Stewardship: Maintained and elevated brand identity through consistent messaging and design.Content Creation: Crafted compelling copy, articles, newsletters, and email campaigns to engage and inform audiences.
• Design & Production: Created infographics, product books, presentations, and various print and digital materials to support sales, product, and marketing efforts.
• Sales Support: Utilized Salesforce for sales prospecting and management, enhancing lead generation and customer relationship management.

Grand Rapids, MI

• Design graphics and content
• Executed digital and traditional marketing
• Lead all website renovations and maintenance
• Manage all administrative tasks
• Worked closely with sales and product departments to create materials specifically for their needs
• Assist with lead prospecting and use of Salesforce

Wheaton, IL

• Manage inventory and assist with purchasing for the facilities department (HVAC, Plumbing, Electrical, Carpentry and Custodial)
• Communicate with vendors
• Use of a procurement and ERP system
• Receive and stock deliveries
• Assist with fiscal year-end physical inventory count and subsequently calculate net loss and create inventory reports
• Took initiative to organize a stocking system for 450 previously unmarked fasteners.

Greater Grand Rapids, Michigan Area

• Key responsibilities included:
• Student Support: Served as a key resource for over 60 first-year students, offering guidance and support during their transition to campus life.
• Event Planning & Execution: Planned and executed engaging and inclusive community events bi-monthly, focusing on bringing students together and fostering a strong campus community. Managed all aspects including.
• Content Creation: Designed and produced promotional materials such as flyers, email blasts, and bulletin board content to effectively communicate events and programs.
• Facilitation & Mediation: Facilitated meditations and meetings, adeptly managing confrontational situations to ensure a supportive and positive environment.

Roselle, IL

Bachelor Of Business Administration (B.B.A.), Marketing/Marketing Management, General

Activities and Societies: NRHH, Rotaract Club, Student Environmental Coalition, RHA, Community Intramural Sports Coordinator

Education record

Activities and Societies: Swim team, Earth Club, Track & Field Team