Affiliate Professional (October 2015 - Present)Associate Partner (December 2012 - September 2015)TBK Consult is an international network of independent management consultants that help software companies grow locally and globally. The goal of our services is to make clients global market leaders in their selected target market segments. We assist ambitious Independent Software Vendors (ISVs) with the planning and execution of international penetration strategies, providing ISVs with a systematic approach to growth.Our client base includes: Microsoft, Danfoss, EG, CSC Scandihealth, KMD, SMT Data, Work Point, WPA Mobile, Proekspert, Workcube e-Business, Milestone Systems, VMware, Nervogrid, Relex, Demand Solutions, MailTalk, ComTrade, Innovagency, Targit, tmob, SoftScan (acquired by Symantec), eMailSignature (now Xink), Visma, Replica Sistemi, Highnet, Capa Systems, Secunia, MPP Global Solutions, IMMIB, Jeeves Information Systems, Workseed, and many more.

Associate Professor with the School of Economics and Business Sciences (Business Management Department), teaching the following subjects in the Business Administration degree and double degrees:* Strategic Management* Technology and Information Systems for Decision Making* Fundamentals of Marketing* Skills and Professional Challenge

I work for the B2B Unit in the Next Generation EU Digital Transformation Program for SMEs, as a lecturer and tutor. This is an EU-funded program within the Spanish Recovery, Transformation and Resilience Plan, of which Digital Transformation is one of the axes, inspired by the 2030 Agenda and the United Nations Sustainable Development Goals.As a tutor and mentor I conduct business mentoring to SMEs of different industries, in both B2B, B2C and B2G scenarios, so that they can develop a strategic Digital Transformation Plan that’s ready for implementation.As a lecturer I teach in Module 3 of the program, “Technologically Enabling Transformation”, where, from both a theoretical and a practical standpoint, we review and apply different technologies that act as 'innovation accelerators' in both an internal-focus (profitability) or an external-focus (customer and growth) Digital Transformation process.

Adjunct Professor with the Business School, teaching in the following postgraduate programs:MITB and MIB: Master in International Trade & Business (AMBA and EFMD accredited, English):* Lecturer in Business Strategy in Global Environments (Strategic Management), Strategic Marketing, and World Markets workshopsMBM: Master in Business Management (AMBA accredited, Spanish) GESCO: Máster en Dirección de Marketing y Gestión Comercial (Spanish)MDF: Máster en Dirección Financiera (Spanish)DRHO: Máster en Dirección de Personas y Gestión de Recursos Humanos (Spanish):* Lecturer in Digital Metamorphosis (Digital Transformation Strategy, DX)MDM: Master in Digital Marketing (AMBA and EFMD accredited, English):* Lecturer in Strategic Marketing* Tutor, mentor, supervisor and examiner for Final Projects (TFMs, dissertation) * Faculty member in ESIC's AMBA and EFMD reaccreditation meetings

Engaged under a part-time consultancy agreement with IDC UK Limited, working for the European Channels & Alliances Ecosystems group, supporting the CIS and consulting businesses.I participated in seven partner-focused projects, writing transformation guides, revising materials, doing partner identification, and meeting with partners in the Partner Advisory Board (London office). The engagement was configured as a temporary substitution to one of the analysts.

Active, a Gold Microsoft Dynamics ERP Value Added Reseller, is a specialized supplier of integrated business management software solutions that improve the competitiveness of SMB customers. Engaged in a part-time contract role to develop the Retail ERP business, I lead the business development and sales efforts aligned with the implementation of the world-leading LS Retail solutions: www.lsretail.com. LS Retail software systems are based on Microsoft Dynamics.Active became a Gold Certified LS Nav Partner in early 2017, with several new customer adds and positioned as a reliable Retail and Digital Transformation partner. I developed the concept of Active Retail, which became a new business unit with a dedicated team. Active is now (2023) a Platinum partner.

Afirma (later Quonext, and now operating as CEI Europe) was a boutique management consulting firm working with Microsoft and its partner ecosystem, as well as with public entities. Afirma was the Partner Development Center (PDC) and Microsoft Dynamics Master VAR for Spain until Nov 2014. My responsibilities included business development, consulting, training, business coaching, team coaching, course design, methodology development, PDC enablement & startup, and channel activation.I was actively involved in four key Microsoft sales and channel enablement projects (see Projects section below), helping accomplish important advances in terms of partner development and transformation:• Microsoft Partner Development Center (PDC) - lead trainer in the Knowledge Transfer to 19 PDC companies worldwide, Train-The-Trainer methodology developer, and PDC operations business developer. Speaker at the Microsoft Worldwide Partner Conference 2010.• Microsoft Dynamics Partner Academy (DPA) - course author, trainer and business coach in Leadership, Marketing and Sales. I delivered one-week Leadership programs in four countries.• MPN Sales and Pre-Sales Standard and Specialist training and accreditation, ERP & CRM - lead trainer in nine accreditation programs delivered to top Spanish ERP & CRM partners.• Cloud Business Model Transformation workshops (BMT) – as a Microsoft-certified Cloud BMT consultant, I delivered the BMT workshops to the management teams of over 600 partner organizations in five countries.

Tectura was a leading global provider of Microsoft ERP, CRM, and technology solutions, and the world's largest Microsoft Dynamics partner. Nowadays with operations only in Asia after a series of transactions that sold portions of Tectura’s businesses in the Americas and Europe during 2013 and 2014. I was in charge of the Central & South business units in Spain, with 18 team members in Marketing, Sales and Operations. As a director and a member of the management committee, my duties included P&L responsibility, defining career plans, vertical strategy and Intellectual Property (IP) development. I participated in the ‘Joining Forces’ M&A committee in the merger of Tectura and Aston Business Solutions in 2004. My main achievements:• Increased the customer base by 51%, with 16 new customer adds in the Central region, and 29 in the South. Our Madrid office revenue tripled in 2.5 years.• By increasing services revenue 71% in two years, and focusing on improving Project Management and Help Desk Support indicators, we managed to keep Professional Services resources’ utilization higher than 70% for many consecutive months, contributing to a healthier P&L.• Consolidated the NaviBuilding Construction and Real Estate vertical solution, making it the leading Navision-based solution in the Spanish market, with 60 customers and 10 VAR's by 2008. Increased vertical projects from total company projects by 20%, adding other solutions to our portfolio (Retail, Services, Life Sciences), maximizing margins on IP and services revenue.

Aston Business Solutions, originally Aston Group, was a Danish Microsoft Gold Certified IT consultancy specialized in Navision ERP. Aston was acquired by Tectura in Aug 2004. I managed the South region office, and from 2003, also the Madrid office. My two main accomplishments:• An increase of 154% in the number of active customers, executing 34 new projects. • Development of NaviBuilding for Construction and Real Estate, with a specific marketing program and six dedicated team members. NaviBuilding became Aston’s most important vertical solution.

OUP is a department of the University of Oxford that furthers the University's objective of excellence in education by publishing worldwide. As a Territory Manager for OUP Spain, I led a team of 14 people and 10 independent distributors. We obtained a 159% increase in revenue between 1993 and 1996, and achieved a 47% market share of ELT publications in 1996. In 1997 we launched the Spanish Oxford Education imprint (Oxford Educación) and my region achieved the highest first-year market share among 14 offices. As an ELT consultant I delivered educational and commercial presentations, helped design Marketing programs, coordinated author visits, proofread manuscripts and collaborated with editors.

Longman is an imprint of UK-based media and publishing group Pearson, one of the world’s leading learning companies. I was responsible for Teacher Education, marketing campaigns, telemarketing coordination, control of salespeople, organization of author visits and HQ representation in Brazil. As an ELT (English Language Teaching) consultant I delivered Teacher Education sessions, some attended by over 500 teachers, and collaborated with editors in their field research and book launch events.