Brand reputation. Management of the entire Marketing area for B2C products. Generation of reports, results, definitions and monitoring of KPIs, funnel's data and P&L.Conceptualization, planning and execution of all Events related to the B2B and also B2C market.Construction, execution and management of all brand and content pillars.Work and monitoring of SEO, SEM, Content Marketing, PR and partnerships.Management of 11 countries and of an international and multicultural team (10 people).

I manage and analyze the results of all marketing programs and plan and execute the strategy by the performance and results. I analyze the demand for Products and Services B2B and B2C focused on the target day to day with the new business opportunities.

Responsible for managing marketing, advertising, PR, events and all the activities of communication at the company. • Planning, structuring and implementation of the brand plan (online and offline);• Monitoring the performance to measure, enhance, and enrich the position and image of Dr. JONES through various goals and objectives;• Interface with suppliers and partners;• Leadership and management of multidisciplinary teams.

Responsable for planning and development of new brands, categories and market segments. Main activities: • Development and evaluation of product portfolio of fashion and home segments associated with the expressions and guidelines of the Company; • Leadership and multifunctional team management related products, e-commerce and multi-functional team of online content (communication); • Development of concepts, visual arts, media planning and activation of language and communication strategies; • P & L and marketing analysis: share, penetration and positioning for follow-ups and opportunities diagnostics.

Responsible for the perfurmarie, body category and new cluster of brand Natura Ekos. Institucional communications. - Product development;- The overall product project management, performing the interfaces with the partner areas; - Leadership and management of multidisciplinary teams;- Monitoring and performance with sustainability area: local investment management (Amazon and other biomes), community partners and others;- P & L and ROI analysis; - Development of new brands, concepts, visual arts, media 360 and activation of the pipeline in the strategic planning of campaigns;- Market analysis: share, distribution and brand positioning;- Brackground and knowledge of the following categories: haircare, perfumary and soaps;- Innovation search.

Management of different core businesses served by the agency, as well as finding new customers. Coordination of advertising campaigns, media planning, trade marketing and activation of products and communications actions. Management of accounts: Bayer Diabetes Care, Libbs Pharmaceuticals and Publisher Panini.

Overall project management for the sales force Natura Cosmetics, as well as coordination of all communication materials for this target.