Warren Harding is a seasoned media professional with over 15 years experience in publishing, marketing, media and content across Africa and the Middle East. After completing a Bachelor of Commerce degree at the University of South Africa, majoring in Business and Marketing Management, he went on to work at a leading international FMCG company, with special focus on trade marketing and the African retail industry.This lead to the start of a 12-year career in marketing and media, which has seen Warren work on some of the biggest brands, both locally and internationally. With an initial focus on strategic marketing, and trade marketing cementing his interest in stats and figures, the focus quickly shifted from print and retail to the exciting, evolving world of content, native advertising and digital marketing. He’s spent the last 6 years focusing his efforts on content creation and marketing. Content needs to be platform specific and tailored to the medium the reader is using to ensure relevant, unique and engaging content. Warren is also a public speaker and the presenter of BizTakeouts, the marketing and media radio show and podcast on 2oceansvibe radio. He is also a regular contributor on Bizcommunity.com, runs BizTakeouts.com and is the Digital Marketing & Media course facilitator and lecturer at AAA School of Advertising in Cape Town. Every company has "magic", the trick is to take your company’s "magic" and tell the story to current and potential clients in a relevant way.