I am a visual storyteller, marketer, and impact-driven advocate. I am curious, fun-loving, love challenges, and never stop learning. When I am not working, I watch movies, make music, travel, and volunteer. Achievement: Product launch was covered by primetime news on Channel 8, Channel U, Top Gear, Rev Magazines and multiple digital media platforms, led to sales revenue growth 200% within a year Awards & Branding: Raised corporate branding by winning multiple local and international awards, including UNIDO Global CleanTech Innovation National winner, APEX Corporate Sustainability Awards, Green Technology Awards and more. Increased brand value and gain wide media coverage without a single dollar of marketing dollar spent. Management: Directed launch of new product lines, with total annual revenue of $200K and geographical expansion to Malaysia. Managed marketing budget, led a team 10 creative members, coordinated internal staff and external agencies for media and corporate events, marketing campaign, and video production. Produced television programs for Mediacorp. Successfully raised over $1M investment fund and grants through pitch, grant application, and government agencies and stakeholder engagement. Email: luiwaiyu@yahoo.com.sg
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Marketing DirectorNeuto Group Pte LtdSingapore
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Marketing DirectorNeuto Group Pte Ltd Nov 2022 - PresentSingaporeNeuto is an award-winning clean energy company, providing integrated solutions in renewable energy, including solar, wind and hydrogen generation, value engineering solutions for Large Scale Solar, battery solutions and hydrogen applications for transportation. -
Marcom ManagerOnesystems Technologies Pte Ltd Jan 2022 - Nov 2022Singapore -
Head Of Sales MarketingNeuto Pte Ltd Jan 2016 - Mar 2022SingaporeAnalyze technology and consumer trends, strategize company direction. Business development and deals negotiation Pitch to investors for grant and fundraising Engage with government agencies, manage regulatory demand and push for industrial adoption
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Sales And Marketing ManagerNeutrinos Engineering Pte Ltd Mar 2014 - Dec 2015SingaporeLaunch new products, manage public relations, branding and marketing campaignCreate marketing material, translate requirements into polished, high-level designs
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Sales And Marketing ManagerWpg Sys Pte Ltd Mar 2014 - Dec 2015SingaporeSuccessfully launched new product and increased brand awareness by attracting news coverage from local and regional television stations, including Channel 8, Channel U, TV3, Astro Awani, Top Gear and Rev Magazine and multiple social platforms. • Maximized advertising efforts by developing content for media relations, corporate communications and social media posts.Spearheaded successful branding initiatives, sales strategies and public relations approaches to underpin and enhance marketing campaign deployment. Produced and wrote engaging marketing, advertising and website copy and promotional videos.Run marketing campagins, advertising and promotional activities, trade show and event management Identified target market segment, developed Go-to-Market strategy, acquired new customers and follow-up with customers to increase sales Distributor and government agencies engagement
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Producer / Director / CopywriterFreelance Jan 2008 - Mar 2013SingaporeProduce, Direct and copywriting for Mediacorp, production houses and advertising agencies.
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ProducerOak 3 Films Jun 2002 - Jun 2006SingaporeHandles full suite of television production, from conceptualization, content creation, production management to post-production for Mediacorp and corporate clientsProduce, direct and write for corporate videos Researched, developed and pitched stories that reflected unique sensibilities Television Channels, such as Mediacorp and Discovery Channel.Planned video shoots in both studio and outdoor and remotely by managing production through all stages to completion.Developed schedules for production, editing and post-production for timely delivery.Developed project budgets and managed production costs.Followed up with customers after-sales to maximize satisfaction.
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Account ExecutiveHenen Advertising Pte Ltd Mar 1999 - Jan 2000SingaporeLed team of 5 while managing key corporate accounts, including DBS Bank, Meyson, Melandas Group and Intuit Singapore. Directed all creative aspects of advertising campaigns, production of all advertising materials, including preparing copy, evaluating proofs and enhancing layouts. Handled media planning, managed advertising and promotion campaign, both above and below the line for corporate clients
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Broadcast JournalistNtv7 Mar 1997 - Oct 1998Kuala Lumpur, Federal Territory Of Kuala Lumpur, MalaysiaResearched and produced accurate, engaging and fact-checked daily news reports. Helped shape public opinion of key issues through effective storytelling.
Wai Yu Lui Education Details
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Mass Communication/Media Studies -
Business Analytics
Frequently Asked Questions about Wai Yu Lui
What company does Wai Yu Lui work for?
Wai Yu Lui works for Neuto Group Pte Ltd
What is Wai Yu Lui's role at the current company?
Wai Yu Lui's current role is Marketing Director.
What schools did Wai Yu Lui attend?
Wai Yu Lui attended Universiti Sains Malaysia, Temasek Polytechnic.
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Wai Yu Lui
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