Strategic Plans. Marketing Plans. We need them to be better. We need them to be easier to develop. I help teams develop better plans. Better means making the right choices to be focused, and having alignment within team. I am currently owner and Chief Strategy Officer of Smart Focus Planning, a specialized advisory company that works with companies to develop more focused strategic plans using my proprietary F.A.T.E. model. Recent clients include: • Mylan Canada Pharmaceutical – a midsized specialty pharma company• Bio-K Plus International – a mid-sized privately held probiotic company based in Montreal, Quebec• Corus Entertainment – a leading Canadian media and entertainment company• Argus Machine Company – precision custom machining, threading, and oilfield fabricationSome of my previous experience includes Head of Marketing for Novartis Consumer Health in Canada where results were superior to all peer group companies. I got started at Procter & Gamble managing brands with household names resulting in market leading growth. In my experience at Self Care Catalysts I was CFO, and also led all admin, legal, privacy and security. Now I focus all my time on Smart Focus Planning. Specialties: Business strategy, marketing strategy, financial control, brand building, portfolio management, market research, consumer insights, healthcare, behaviour change, influencers, results