A Director of E-Commerce, self-employed and a driving force behind a global portfolio of Amazon, Etsy, Wallmart and other e-stores, has strategically expanded their business across six major regions: the USA, Europe, UAE, KSA, and Australia. I have mastered the art of scaling e-commerce ventures through meticulous planning, innovative problem-solving, and an unmatched dedication to operational excellence.My extensive experience spans multiple platforms, with particular expertise in Amazon, Etsy, Walmart, Shopify, and WooCommerce, enabling them to navigate complex marketplaces and implement growth strategies tailored to diverse consumer bases. Known for their ability to adapt to changing digital trends, they continuously drive their brands toward profitability, leveraging data, customer insights, and automation tools.Beyond the business achievements, I'm a motivational leader with an inspiring presence. My experience in global e-commerce is paired with a unique ability to engage and empower others through clear vision, authenticity, and a passion for sharing knowledge. As a speaker, they motivate professionals and budding entrepreneurs alike by offering actionable insights on overcoming challenges in the digital economy, scaling operations, and maintaining customer-centric business models.I'm not only shaping a thriving e-commerce empire but also setting a benchmark for leadership, innovation, and long-term success in the industry. Their journey reflects a rare blend of operational expertise, strategic foresight, and a deep commitment to growth and excellence.

Sr. Manager Sales TEELI (DAWN GROUP PROJECT) (May 2021- Sep2021) KARACHI – PAKISTANKey Deliverables: Look after digital sales of all digital platforms (i.e website, APP (android &iOS), social media (youtube, facebook, Instagram & twitter) of TEELI. Look after digital sales of dawn news website. (Include website, Youtube, Facebook & Instagram). Generate monetization revenue from youtube and facebook. Cracking annual deals with clients directly. Working with Content Development/Production department to build more programs.

 Look after 3 project sales and marketing • Food project: Kfoods.com / Spicejin.com• Ecommerce project: ecart.com.pk• Advertisement Sales: whatmobile.com.pkKey Deliverables:• Assist in the development of media and promotion strategies for corporate branding, Originals programming, Affiliate/Sales, OTT and Trade initiatives• Years’ experience managing service level agreements• Fully responsible for delivering the Media distribution revenue target• Accomplish institutional goals in digital marketing, multimedia, and e-commerce.• Provided web content and online ticketing support and services to many key companies • Social media savvy with the understanding of each social media platform and how to ideate strategies from each of them for our clients.• Strong writing skills to craft engaging and witty branding along with social messaging that is easily consumed by the public or potential consumers.• In depth experience with social listening and expertise with analytic tools. Kfoods.com / Spicejin.com• Look after all production, operations and the project team• Making sure that food production will be go on time• Community management and Strategy planning for social media platform• Facebook and Insta campaigns.• Responsible for YouTube and Facebook monetization  ecart.com.pk• Deal with vendors and shipping partners• Managing the customer service and ecommerce operation team • Look after project marketing i.e Google, Facebook, influencers and direct publishers• Connect with Facebook Marketing team (Singapore) on how can we grow this project• Run awareness and performance campaigns through Google Adwords, DV 360, Insta and FB whatmobile.com.pk• Look after the sales on whatmobile.com.pk• Crack 1 year / 6 months deal with direct clients• Managing the campaign through Google Ad Exchange (programmatic)• Coordinate with agencies and clients for advertisement • Coordinate with finance depart for invoicing to clients / agencies

Key Deliverables:* Analyzed client, market, competitors and syndicated research.* Look after digital sales of all digital platforms (i.e website, APP (android &iOS), youtube, social media (facebook, Instagram & twitter) of Samaa TV.* Address under-developed categories within assigned agency portfolio and work with in-house team to generate revenue (direct and programmatic)* Working with Content Development/Production department to build more programs / shows* Ad serving, campaign optimization, campaign management through Google Ad Exchange (Premium)* Working with international ad and content networks to maximize the inventory and business* Crack deals with agencies and through preferred deal through Google Ad Exchange (programmatic)* Performed research and maintained all digital developments* Coordinate with finance depart for invoicing to clients / agencies and recovery depart of payments.* Monitor running campaigns to achieve the ROI in the targeted timeline.

Key Deliverables:* Communicate with agencies / clients media resource.* Collaborated with vendors for website development and SEO* Web traffic analysis using various digital tools like Google analytics.* Managing ad impression delivery through dfp / sizmek(mediamind) to complete campaign on time.* Coordinate with finance depart for invoicing to clients / agencies* Coordinate with recovery depart for payments from the business partners* Monitor running campaigns for best CTR and complete as per end date* Coordinate with internal community management team to increase engagement on Hum social platforms* 1st Hum News digital campaign done through direct publishers (tribune.com.pk, brecorder, samaa.tv, express.pk, geo.tv and others), Google and facebook.* Execute digital marketing plan (e.g GDN, Facebook Advertisement, direct publisher etc)

Key Deliverables:* Communicate with agencies / clients media resource.* Collaborated with vendors for website development and SEO* Web traffic analysis using various digital tools like Google analytics.* Managing ad impression delivery through dfp / sizmek(mediamind) to complete campaign on time.* Coordinate with finance depart for invoicing to clients / agencies* Coordinate with recovery depart for payments from the business partners* Monitor running campaigns for best CTR and complete as per end date* Coordinate with internal community management team to increase engagement on Hum social platforms* 1st Hum News digital campaign done through direct publishers (tribune.com.pk, brecorder, samaa.tv, express.pk, geo.tv and others), Google and facebook.* Execute digital marketing plan (e.g GDN, Facebook Advertisement, direct publisher etc)

Key Deliverables:* Achieve assigned sales targets on daily basis* Prospecting and identifying new leads and pitching to the clients* Providing client service to existing customers* Track and report sales performance and individual sales executive* Coordinate with operation depart to improve rejection rate

Key Deliverables:* Achieve assigned sales targets on daily basis* Prospecting and identifying new leads and pitching to the clients* Providing client service to existing customers* Track and report sales performance and individual sales executive* Coordinate with operation depart to improve rejection rate