Wajid Malik Email & Phone Number

Pakistan

Lahore

• Developing and coordinating the nation wide advertising and promotional ATL / BTL activities like media (electronic & print) production, media planning, market research, consumer and trade promotions, corporate events.
• Planning of annual marketing budgets and its allocation to different regions or heads.
• … Show more Developing and coordinating the nation wide advertising and promotional ATL / BTL activities like media (electronic & print) production, media planning, market research, consumer and trade promotions.
• Drawing conclusions from available data by identifying the critical brand success factors to formulate the brand strategy based on historical volume trend, distribution opportunities, competition and market.
• Initiating research projects that support brand strategies by identifying, evaluating and pursuing opportunities to increase the consumption of existing brands as well as induction new SKUs after conducting.
• Preparing creative briefs based on consumer research information and suggest ideas that enhance and add value to the creative process.

Pakistan

Lahore

• Driving and managing brands like Super Crisp & Frankies by efficient planning, developing and coordinating the nation wide advertising and promotional ATL / BTL activities like media (electronic & print) production.
• Planning… Show more
• Planning of annual marketing budgets and its allocation to different regions or heads.
• Drawing conclusions from available data by identifying the critical brand success factors and issues for formulation of brand strategies based on historical volume trend, distribution opportunities, competition and.
• Initiating research projects that support brand strategies by identifying, evaluating and pursuing opportunities to increase the consumption of existing brands as well as induction new SKUs after conducting.
• Preparing creative briefs based on consumer research information and suggest ideas that enhance and add value to the creative process.

• Keeping effective liaison with marketing/ brand team of different clients like Pace Pakistan (Pace Shopping Malls, Pace Woodlands, Pace Tower, Pace Circle & Hiyat Regency), National Tobacco Company (Gold Street, Hero.
• Keeping effective liaison with marketing/ brand team of different clients like Pace Pakistan (Pace Shopping Malls, Pace Woodlands, Pace Tower, Pace Circle & Hiyat Regency), National Tobacco Company (Gold Street, Hero.
• Assisting major campaigns with the creative team, for the development of creative messages and designing the corporate identities, collateral material and advertising campaigns of existing clients with the main focus.
• Preparing pitch campaigns and proposals for new business hunting/ development.
• Scheduling work loads in client service, media, copy writing and creative departments by delegating the appropriate human resource at each project.
• Planning, executing and managing events, print, outdoors and audio-visual productions.

• Handling all the all ATL and BTL activities by keeping strong liaison with marketing team of clients like Sefam (Bareeze, Leisure Club & Minnie minors), Holiday Inn, Sahara Foundation and Get Style etc.
• Liaise with senior management to maintain close relationship with creative, media and art departments to enhance synergy.
• Formulating the advertising, media & marketing strategies.
• Devising media plans, and giving presentations to clients over creative work and… Show more
• Devising media plans, and giving presentations to clients over creative work and persuading them to comply with the agency proposals.
• Conducting still photography and video shoots for the print and electronic ad productions.

Mba, Marketing

Graduation, Humanities