Rob Wakefield Email & Phone Number

Farnley Tyas, England, Gb

Developed and led national adoption of award-winning High Intensity Use programme.Led the set up and resourcing of NHS IMPACT programme.Developed and ran national PMO for NHS England’s first ever Winter Improvement Collaborative Directly managed the Clinical Improvement and Improvement Capability Building and Delivery teams nationally Led portfolio of transformation and Improvement programmes Directly managed specialist professional teams including Engagement, Evaluation, Knowledge Management, Policy and Strategy Delivered the Beneficial Changes Network, nationally capturing and evaluating frontline innovation in response to Covid 19.Responsible for innovative PCN development programme in partnership with Dartmouth institute.Led on Directorate/Group's work re approach to Learning Health Systems.

Led nationally on Communications and Engagement for the Covid 19 National Response Cell (Estates and facilities). Directly working to national director, responsible for all aspects of communications including ministerial, contractor, staff and media at the time of Nightingales being built, o2 shortages and other challenging situations.

NHS RightCare is a national programme of NHS England, tackling the Long Term Plan priority of reducing variation in health systems and improving care. I lead on - - Full service communications, engagement and stakeholder management including proactive and reactive media, publications, web, social media, events and conferences - Implementation and spread, scaling new solutions to a national footprint including the award winning RightCare High Intensity User Programme - Relationships with other national programmes including GIRFT, Elective Care, Health Inequalities and Operational Productivity - Alignment with other efficiency and improvement programmes across NHS England and NHS Improvement - NHS RightCare's offer to ICSs and STPs - Working with work streams from the new NHS Long Term Plan to reduce variation and improve care

National programme work aimed at unlocking capacity through addressing unwarranted variation. Complex regional + national delivery model

Developed strategy for commissioning support led on 'informed customer' agenda and Make Share Buy activity Supported development of procurement framework for commisioners

Temporary short term secondment - account managed/single point of contact between 3 x CCGs and national New Models of Care programme.

Leeds, United Kingdom

- Developed and managed relationships with PayPal, Western Union and high st banks to facilitate behaviour change and ‘self serve’ arrangements between separating parents paying maintenance.- Led Product team - Agile delivery alongside Deloitte and Tata - Drove financial services best practice into redesigned Child Maintenance Service - Responsible for customer journey development and communication touch points - Led development of proposition for Employers subject to deduction of earnings orders

Responsible for consolidation of existing mortgage brands and supported transformational change programme to merge mortgage portfolios in the newly formed Lloyds Banking Group

Responsible for product, pricing and P&L for mortgage products for existing borrowers. Multi million £ P&L and multi £bn lending

Responsible for product, marketing and managing affinity relationships to land ASDA's financial services products. Included Insurance, Savings products. Accountable for P&L and meeting stretching targets, pushing financial services through a traditional retail model and digital channels, leveraging ASDA's powerful 'value' brand.

Master’S Degree, Health Policy

Msc, Marketing (Part Time)

Ba Hons, Business Studies