Rob Wakefield Email and Phone Number
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Rob Wakefield is a Deputy Director of Programmes, Optimisation, Usability and Blueprinting (Digital Transformation) at NHS England. He possess expertise in product development, product management, strategy development, channel management, public sector and 35 more skills. Colleagues describe him as "Rob is highly motivated product manager who brought a real can-do approach and commitment to the programme. He provided strategic direction and insight and created a real sense of urgency and momentum within his team from the outset to delivery." and "Rob is a strategic thinker who demonstrated a great understanding of ASDA and its customers. We worked closely together to develop a product proposition and distribution strategy that both added value and broke new ground for ASDA in terms of the distribution of Financial Service products. Rob is open to new ideas, creative and organised in his approach to work, he was a pleasure to work with."
Nhs England
View- Website:
- england.nhs.uk
- Employees:
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Deputy Director Of Programmes, Optimisation, Usability And Blueprinting (Digital Transformation)Nhs EnglandFarnley Tyas, England, Gb
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Deputy Director Of Programmes, Optimisation And Blueprinting (Digital Transformation)Nhs England Dec 2023 - Present
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Head Of Engagement And Corporate Functions (Transformation Directorate)Nhs England Dec 2019 - Jan 2024Developed and led national adoption of award-winning High Intensity Use programme.Led the set up and resourcing of NHS IMPACT programme.Developed and ran national PMO for NHS England’s first ever Winter Improvement Collaborative Directly managed the Clinical Improvement and Improvement Capability Building and Delivery teams nationally Led portfolio of transformation and Improvement programmes Directly managed specialist professional teams including Engagement, Evaluation, Knowledge Management, Policy and Strategy Delivered the Beneficial Changes Network, nationally capturing and evaluating frontline innovation in response to Covid 19.Responsible for innovative PCN development programme in partnership with Dartmouth institute.Led on Directorate/Group's work re approach to Learning Health Systems.
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National Communications And Engagement Lead - Nhs Estates And Infratsructure Covid 19 Response CellNhs England Mar 2020 - Jun 2021Led nationally on Communications and Engagement for the Covid 19 National Response Cell (Estates and facilities). Directly working to national director, responsible for all aspects of communications including ministerial, contractor, staff and media at the time of Nightingales being built, o2 shortages and other challenging situations.
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Head Of Product And Engagement, Nhs RightcareNhs England Apr 2017 - Dec 2019NHS RightCare is a national programme of NHS England, tackling the Long Term Plan priority of reducing variation in health systems and improving care. I lead on - - Full service communications, engagement and stakeholder management including proactive and reactive media, publications, web, social media, events and conferences - Implementation and spread, scaling new solutions to a national footprint including the award winning RightCare High Intensity User Programme - Relationships with other national programmes including GIRFT, Elective Care, Health Inequalities and Operational Productivity - Alignment with other efficiency and improvement programmes across NHS England and NHS Improvement - NHS RightCare's offer to ICSs and STPs - Working with work streams from the new NHS Long Term Plan to reduce variation and improve care
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Head Of Marketing, Communications & Stakeholder Management, Nhs RightcareNhs England Nov 2015 - Apr 2017National programme work aimed at unlocking capacity through addressing unwarranted variation. Complex regional + national delivery model
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Strategy Lead (Commissioning Support)Nhs England Mar 2013 - Jul 2016Developed strategy for commissioning support led on 'informed customer' agenda and Make Share Buy activity Supported development of procurement framework for commisioners
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Senior Development Manager - New Models Of CareNhs England Nov 2014 - Feb 2015Temporary short term secondment - account managed/single point of contact between 3 x CCGs and national New Models of Care programme.
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Group Product Strategy ManagerDwp Aug 2009 - Feb 2013Leeds, United Kingdom- Developed and managed relationships with PayPal, Western Union and high st banks to facilitate behaviour change and ‘self serve’ arrangements between separating parents paying maintenance.- Led Product team - Agile delivery alongside Deloitte and Tata - Drove financial services best practice into redesigned Child Maintenance Service - Responsible for customer journey development and communication touch points - Led development of proposition for Employers subject to deduction of earnings orders -
Business Strategy ManagerLloyds Banking Group Oct 2008 - Jul 2009Responsible for consolidation of existing mortgage brands and supported transformational change programme to merge mortgage portfolios in the newly formed Lloyds Banking Group -
Head Of Secured LendingLloyds Banking Group Nov 2007 - Oct 2008Responsible for product, pricing and P&L for mortgage products for existing borrowers. Multi million £ P&L and multi £bn lending
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Financial Services ManagerAsda Jan 2006 - Nov 2007Responsible for product, marketing and managing affinity relationships to land ASDA's financial services products. Included Insurance, Savings products. Accountable for P&L and meeting stretching targets, pushing financial services through a traditional retail model and digital channels, leveraging ASDA's powerful 'value' brand. -
Various Product, Commercial, Hr And Management TraineeYorkshire Building Society Jul 1998 - Jan 2006
Rob Wakefield Skills
Rob Wakefield Education Details
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Health Policy -
Marketing (Part Time) -
Business Studies
Frequently Asked Questions about Rob Wakefield
What company does Rob Wakefield work for?
Rob Wakefield works for Nhs England
What is Rob Wakefield's role at the current company?
Rob Wakefield's current role is Deputy Director of Programmes, Optimisation, Usability and Blueprinting (Digital Transformation).
What is Rob Wakefield's email address?
Rob Wakefield's email address is wa****@****o.co.uk
What schools did Rob Wakefield attend?
Rob Wakefield attended Imperial College London, The University Of Huddersfield, Sheffield Hallam University.
What skills is Rob Wakefield known for?
Rob Wakefield has skills like Product Development, Product Management, Strategy Development, Channel Management, Public Sector, Product Marketing, Service Development, Innovation, Financial Sector, Retail, Relationship Marketing, Customer Experience.
Who are Rob Wakefield's colleagues?
Rob Wakefield's colleagues are Iqra Javed, David Giffard, Sonita Pobi- Busigu, Sally Hutchins, Amoon Shahzad, Athul Benny, Levi Ransome.
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