Working for different clients including American Red Cross working on Brand Identities, UI / UX, Motion Design and 3D visualization.

-Defined personas and value propositions to develop brand guidelines and tone of voice in collaboration with product and marketing team-Developed from scratch the communication marketing strategy with head of marketingShaped and organized the motion / design department based on company goals-Developed fresh and catchy creative briefs for FB ads everyday-Developed the concept and identity for the IG company channels (Italy and Spain) along with graphic templates for posts and stories-Led a team of 2 people -remote (Spain and Italy) to manage the channel, providing graphics and copywriting / tags suggestions for both countries.-Led a team of 2 freelancers (Milan and Barcelona) to create catchy, unconventional ADS for FB:Writing creative briefs, copy and giving feedback for each AD, before uploading it to specific folders for marketing team to test it. -Discussing related KPI's every other week.Achievements-Directed the company communication during their evolution from B2C to B2B -Launched a Suppliers to Restaurants Marketplace in Colombia, Italy & Spain, achieving 300k Gross Payment Volume in 5 month-400% decrease in Cost per Acquisition over the course of 8 months through Performance Marketing

Interdisciplinary Design, Counseling & Art Direction for B2C and B2B with focus on storytelling, & social media: Communication and design solutions based on client's or company's goals Ideation of campaigns Development of visual templates and design assets for digital, web and social media.

Art Directed a team of 5 people for the production of an Immersive Room at Expo Dubai 2020 Concept and Storyline of the whole Immersive Room VisualsPresentation and discussion of concepts with CEO, Producer and external AgenciesProduction of moodboards, styleframes and rough video and music edits for artists to use as guidelines Management of assets, research and feedbacks loops, both with the team, the producer and the CEO

Structured the Motion Design Department in the Berlin OfficeDeveloped short and catchy FB and app store Ads showcasing the gameWorked on the storytelling and concept for new videos and ads everydayWorkflow guidance during the creation process - managing illustrators and developers to produce and deliver the right assets

Graphic and Motion design + illustration for broadcast, events and digital adv.Main projects among others:Daimler @Republica2017Conceptualization, design and animations of various 2D and 3D films for a 360° cinema at Daimler's fair stand.Volocopter Documentary and User StoryAnimation of Volocopter 3D model + concept and animation of UI BI Journal - Lab 1886 Illustrations and gifs as communication support for newsletter and blog.

Graphic and Motion Design for ads and events. Main clients : Mondadori, Elvive, Accenture

Graphic and motion design for broadcast