With over 20 years of experience in advertising, communications, and cultural development, I am passionate about harnessing cultural identity to drive societal and economic progress. As the co-founder of Silverline, I work with individuals, organizations, and governments to enhance the cultural and creative economic value of communities, aligning with global trends and Sustainable Development Goals (SDGs).My journey in cultural consultancy includes a pivotal role as co-founder and director of Nuqat, a non-profit dedicated to advancing cultural development across the Middle East. Under my leadership, Nuqat significantly contributed to nurturing local talent, promoting cultural identity, and fostering community engagement through innovative workshops and educational initiatives.In addition to my consultancy work, I bring a wealth of experience from senior roles in renowned agencies such as BBDO, Y&R, FP7, and JWT, where I managed strategic communication initiatives and led projects for cultural entities, including the prestigious Ithra Cultural Center in Saudi Arabia. My expertise extends to intellectual property management, where I incorporate cutting-edge technologies like blockchain to protect creative assets.As an experienced public speaker, I engage in discussions on cultural development, creative industries, and the integration of cultural identity into societal and economic frameworks. My talks and presentations are well-regarded for their depth of insight and practical relevance.I hold a Bachelor’s degree in Graphic Design from the American University of Beirut and a Master’s degree in Global Diplomacy from SOAS University of London. Let’s connect to explore opportunities for collaboration and to advance cultural and creative development together.